Hospitality Business: Coordination, Integration and Performance

This report provides a comprehensive overview of the hospitality business, focusing on various functional roles such as marketing, human resources, and accounting. It explores different communication methods, including verbal, non-verbal, and written communication, and examines communication levels within an organization. The report emphasizes the significance of coordination and integration among different departments for achieving organizational objectives, using examples like Whitbread Plc. It analyzes the effectiveness of communication channels and the integration of functions to strengthen the value chain, highlighting the importance of face-to-face communication. Furthermore, the report offers recommendations on how coordination and integration enhance overall business performance, concluding with the importance of integrity in hospitality operations. The report is supported by references to relevant academic literature.

THE HOSPITALITY
BUSINESS-TOOLKIT

Table of Contents
• Introduction
• Exploration of different functional roles within a hospitality organisation as well as their integration by using an
organisational chart
• Differential communication methods and levels used in an establishment
• Reviewing integration and coordination in regards with hospitality organisation by using examples
• Analysing the effectiveness of different communication channels, integration of differential functions for
strengthening the value chain
• Making valid recommendations and judgements in regards with how coordination and integration enhance overall
business performance
• Conclusion
• References

Introduction
• In hospitality organisation, varied functions are undertaken
which needs to performed well through effective
communication and maintaining the hierarchy levels in an
effective manner.
• This presentation illustrates an understanding about
significance of coordinating as well as integrating varied
functional departments in regards with hospitality sector.

Exploration of different functional roles
within a hospitality organisation as well
as their integration
Differential functional roles in respect and their integration within hospitality organisation are as follows:
• Marketing department- This functional role is concerned with researching the market needs as well as
introduction of new products for satisfying customer requirements.

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HR department- This functional role is concerned with
carrying varied tasks such as recruitment, training, job
designing and many more in an organisation.

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Accounting and finance department- This
functional role is essentially concerned with cost
controlling, preparing financial statements, billing
and credit control in relation with hospitality
organisations.

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These all functions are integrated with each other as HR executive prepare job analysis by discovering vacancies
in marketing and other related fields. For executing effective marketing strategies, there is a need of proper
finance.

Differential communication methods and
levels used in an establishment
Different methods of communication are as follows:
• Verbal communication- This can take place through telephone, video
conference and voice message within an organisation.

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• Non-verbal communication- This communication
method is concerned with eye contact, hand
movement, facial expressions and many more.

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• Written communication- It is essentially concerned with
letter, e-mail or report written in a formal manner in
relation to organisational setting.

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Differential levels of communication in relevance with Whitbread
Plc are as follows:
• Upward flow- Under this, a chain of command is followed and
communication performed through a hierarchal levels.

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• Downward flow- Under this type of communication, directions are
given to subordinates for their operational as well as strategic
matters.