Hospitality Business: Coordination, Integration and Performance

This report provides a comprehensive overview of the hospitality business, focusing on various functional roles such as marketing, human resources, and accounting. It explores different communication methods, including verbal, non-verbal, and written communication, and examines communicat...Read More

THE HOSPITALITY
BUSINESS-TOOLKIT

Table of Contents
• Introduction
• Exploration of different functional roles within a hospitality organisation as well as their integration by using an
organisational chart
• Differential communication methods and levels used in an establishment
• Reviewing integration and coordination in regards with hospitality organisation by using examples
• Analysing the effectiveness of different communication channels, integration of differential functions for
strengthening the value chain
• Making valid recommendations and judgements in regards with how coordination and integration enhance overall
business performance
• Conclusion
• References

Introduction
• In hospitality organisation, varied functions are undertaken
which needs to performed well through effective
communication and maintaining the hierarchy levels in an
effective manner.
• This presentation illustrates an understanding about
significance of coordinating as well as integrating varied
functional departments in regards with hospitality sector.

Exploration of different functional roles
within a hospitality organisation as well
as their integration
Differential functional roles in respect and their integration within hospitality organisation are as follows:
• Marketing department- This functional role is concerned with researching the market needs as well as
introduction of new products for satisfying customer requirements.

Continue
HR department- This functional role is concerned with
carrying varied tasks such as recruitment, training, job
designing and many more in an organisation.

Continue
Accounting and finance department- This
functional role is essentially concerned with cost
controlling, preparing financial statements, billing
and credit control in relation with hospitality
organisations.

Continue
These all functions are integrated with each other as HR executive prepare job analysis by discovering vacancies
in marketing and other related fields. For executing effective marketing strategies, there is a need of proper
finance.

Differential communication methods and
levels used in an establishment
Different methods of communication are as follows:
• Verbal communication- This can take place through telephone, video
conference and voice message within an organisation.

Continue
• Non-verbal communication- This communication
method is concerned with eye contact, hand
movement, facial expressions and many more.

Continue
• Written communication- It is essentially concerned with
letter, e-mail or report written in a formal manner in
relation to organisational setting.

Continue
Differential levels of communication in relevance with Whitbread
Plc are as follows:
• Upward flow- Under this, a chain of command is followed and
communication performed through a hierarchal levels.

Continue
• Downward flow- Under this type of communication, directions are
given to subordinates for their operational as well as strategic
matters.

Continue
• Lateral flow- Under this, communication in respect to
organisational setting flow in an horizontal manner for
example, departmental managers.

Reviewing integration and coordination
in regards with hospitality organisation
by using examples
Integration as well as coordination is considered as necessary for organisations as this help them to attain their
objectives in an effective manner.

Continue
For example, marketing professionals of Whitbread Plc needs to coordinate with marketing head for
executing the formulated strategies in an effective manner.

Continue
Main purpose of value chain analysis is to enhance operational
efficiency with minimal resources and optimum cost.

Analysing the effectiveness of different
communication channels, integration of
differential functions for strengthening
the value chain
Face-to- face communication is considered as effective as it allow
individuals tom pick up their non-verbal cues as well as body
language.

Making valid recommendations and
judgements in regards with how
coordination and integration enhance
overall business performance
It is imperative for hospitality organisations to work with integrity in order to maintain coordination and
integration in their business activities.

Conclusion
From the above presented information, it has been concluded that there are varied functional roles in respect
to hospitality establishments such as marketing, human resources, accounting and finance. Differential
methods and levels are maintained for smooth functioning of operations in relation to hospitality
organisation.

References
• Bounatirou, M. and Lim, A., 2020. A Case Study on the Impact of Artificial Intelligence on a
Hospitality Company. In Sustainable Hospitality Management. Emerald Publishing Limited.
• Konovalova, E. E. and et.al., 2018. Forming approaches to strategic management and
development of tourism and hospitality industry in the regions. Journal of Environmental
Management & Tourism. 9(2 (26)). pp.241-247.
• Mohammad, A. A., 2021. Microentrepreneurship in the hospitality industry: Understanding
motivations, challenges, risks, benefits, and critical success factors. Tourism Review
International. 25(1). pp.47-62.
• Andriotis, K. and Paraskevaidis, P., 2021. Negotiated exchanges in the online hospitality
market: Hoteliers and hotel managers’ perceptions of Booking. com. International Journal of
Hospitality Management. 97. p.103010.