HNC/HND Hospitality: Global Events Macro Environment Report

This report provides an analysis of global events, focusing on their impact on the macro environment. It utilizes the PESTEL model to assess political, economic, social, and technological factors. The report explores both positive and negative impacts of events and offers recommendations for improvements. A SWOT analysis is included to evaluate strengths, weaknesses, opportunities, and threats. The report also outlines criteria for successful event planning, specifically referencing London's Excel Exhibition Centre. The conclusion summarizes the findings, highlighting the importance of understanding the macro environment for the event industry.

Global Events

Table of Content
• Introduction
• Positive and negative impact of global events on macro environment
• Macro environmental factors and their influence on global event industry
• Recommendations for improvements
• SWOT analysis tool
• Criteria for successful planning event
• Conclusion
• References

Introduction
Global events is considered as that activities and functions that are
conducted at international level. Within these events several types
of country are involved for performing several practices.
Moreover, events are defined as mechanisms which permits
interaction among components of documents as well as few
events associated to system and action of user

Positive and negative impact of global events on
macro environment
In recent times, Global events organises which effects positively and
negatively upon macro environment as well as these are
represented through performing PESTEL model:
Political factors
Positive impacts: Olympic is essential event in which various
countries are includes as well as this is possible because of few
situation there relationship can be developed. It will directly effect
positively on foreign exchange of both country.

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Negative impact: In case international events such as common wealth
games have supported the political party of specific nation then this
may be possible that this will develop problems such as
discrimination and others.
Economic factors
Positive impact: Global events such as World Cup Champions and
others mostly produce higher income that can directly has positive
effects upon positive situations at global level.

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Social factors
Positive impact: Carnivale Di Venezia(Italy) as well as Sundance
Film Festival(USA) are the international events that concentrates
upon society and impacts optimistically over perception in context
to well being of culture.
Negative impact: Wakakusa Yamayaki is the Japan events that
supports only Japanese culture so this can impact mindset of
person negatively.

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Technological factors
Positive impact: Tomorrowland etc. are mega or international
musical events supports artificial intelligence and another
technical factors that assists individuals to get connected with
upgraded technology that shows current business
atmosphere.

Macro Environment Factors and their
influence on global event industry
Global shift into economic as well as social power: Financial as
well a social power have been shifted towards whole population
by internet based life. As each audits are provided through all
population as well as these has more prominent ability to effect
open upon loose.

Recommendations For improvements
London's Excel Exhibition centre is facilitated recommendation for
events which are discussed below:
Improvement of effectual communication channel: An effectual
channel of communication will be developed among firm so that
threats may be identified at a single time for reducing its impact
upon business profitability.

SWOT Analysis TOOL for Specific
Event
SWOT analysis aids to find strengths, weakness, opportunities and threats of
enterprise which are discussed below:
Strengths:
Higher encouragement among staff tow perform harder into international events
for developing market reputation.
Common wealth games(2018), in which ample number of employees was very
much experienced that have assisted the overall event for becoming
successful.

Cont.....
Weaknesses:
Media together with events investors are not so much
efficacious, that effected on whole Common wealth games
(2018) marketing.
Shortage of funds as well as bad technology.

Criteria for successful planning of events
At recent times, some criteria that London's Excel Exhibition centre
should comply for successful events planning are discussed below:
Safety: When event management security system will be significant
then host of exhibition associated to precious products will
consider through respective firm at priority basis.