Global Events: Exploring Structure, Development, Impact & Management

This report provides a comprehensive analysis of global events, examining their structure, the factors influencing their development, and their impact on the environment. It explores the diversity of global events, including community, mega, and hallmark events, and discusses the structure of the events industry, highlighting the role of various companies. The report also identifies key factors such as technology advancement, consumer preferences, and globalization that influence the structure and development of the events industry. Evaluation techniques are discussed, focusing on external environmental analysis to understand the factors shaping the industry. Furthermore, the report evaluates the impact, value, and legacy of global events on the environment, emphasizing responsible event development and management strategies like the Corporate Environment Management Model and the Balanced Scorecard. It concludes by assessing the impact of international events on different stages of the environment and their role in local business and employment opportunities.

GLOBAL EVENTS
PART A

Table of content
 PART A
 Diversity of global events, along with their structure
 Factors that influence development of event industry
 Key factors that influence the structure, development and company of events industry
 Evaluation techniques show factors that affect and shaped event industry
 Impact, value and legacy of range of global events on environment in which they operate
 Management strategies used to help responsible event development
 Evaluate specific management strategies will use in events industry
 Impact of international events have on different stage of environment

Diversity of global events, along with their structure
Event is something that takes place. Kit defined as specific contest which is section of program of contests. In simple words, something happens,
particularly when it is important and unusual, it described all things that is happening in specific situation.
Different types of events by size-
Community or local events-
This type of events is planned for gathering of more than 50 people on public property. Community event in simple words mean an event that is
political, educational nature, public including county and state fairs, circuses, city festival or other public gathering events approved by national or
local enforcement authority.
Mega events-
It is defined as those one time sporting events of a global level organized by particular authority and giving high levels of media coverage.
Hall mark events-
This type of events is major expositions, sporting events of international status, fairs which is held on regular basis or one off.
Types of events by content-
Cultural events-
Those events that are related to particular culture and representative of culture related to music and other similar things.
Music events-
This events is form of community events drive towards live performance of instrument playing and singing that is presented with theme such as
nationally, musical genre and locality of musicians.
Business events
It is determinable happening in business scenario, it is high level occurrence such as clients placing an order.

CONTI..
 Company and structure of global events-
The structure of events industry is broad which including events companies, event management firms, suppliers of raw material, different types of
venues etc. global events is international interaction agency built to connect people and brand through power of live events. Different types of
companies work under this sector, for example FireBird events Ltd, it is one of the well-established firm within this sector, they offer its
consumers truly memorable events.
Role of different kinds of events in society-
Events mentioned above plays vital role in society as it helps to gather all people together and make them able to understand different types of
culture through cultural events. Music events role is society is to reduce stress in life of individual and let them free enjoy the most precious time.

Factors that influence development of event industry
 Event industry is also known as event planning and management it includes one person party organizer to large firms with passion for intricacies
and experience for creativity of throwing rewarding and recognizable social or corporate events. There are several kinds of factors that affect the
growth and development of events industry internationally.
Emergence and growth of events industry-
 This sector improves every year, and grow more and more rather than past few years of era. Increasing worth of event industry is one of the
biggest factor that influence and contribute in development of events industry as well as events held in this sector.
 Transport impact on events' industry because there are more accessibility of regular transport, some event firms even do deal where individuals
pay for ticket they easily reach at that place. Event industry growth is growing more because of increasing popularity and profitability.
Demand and motivations for various kinds of events-
 Demand of people for different types of event in society is increased day by day which affects positively in development of event industry.
Households are able to attend events and place order to arrange events for some special occasion.
 Growth and development of this sector is totally depended on the demand as well as motivation of people for organizing events, it is one of the
another factors that support in progress of events industry.
Socio cultural developments-
 In recent time, people like to celebrate each and every function and movement of happiness in their life that affects negatively on development of
event industry for most because the requirement and demand of consumers get change based on market trends which bring many challenges for
this sector to organized effectively.
 In society many people do not allow their family members to go out of home at night and attend functions or any kind of events, due to this
culture the development of events industry procedure will be slow down.

Global expansion and opportunities for events-
Due to globalization, each and every industry drive towards business expansion at global level that give many benefits to overall business and
provide opportunities to perform at international level where they can gain the attention of wider population and increase consumers based rather
than before.
Influences on future and events trends in event industry-
Demand for several events, socio and cultural developments and other factors influence on events as well as future trends within this sector for
longer or short term period.
 Increasing demand and requirement of events helps in future growth of industry. According to consumers wants, this sector make change in their
future trends effectively.

Key factors that influence the structure, development and company of events
industry
 Technology advancement, consumer preferences and global expansion are the key factors that affects on structure of events industry as it also
influence development and company of events sector.
 For example, demand of consumer for organizing different events within state impact on IE live event services how are specialist in event
industry for arranging memorable function for clients.
 They feel pressure for changing the style of work and required to rearrange accordant to demand,

Evaluation techniques show factors that affect and shaped event industry
 External environmental analysis is the best techniques will use by marketers to identify the various factors that have influenced and formed event
industry.
 With the help of analysing macro environment of sector in which FireBird Ltd as event company operate, determine the all possible variables
that contribute in growth of businesses positively.
 The role event industry play in society is quite essential as it helps to aware younger people about different types of culture and make them able
to build better understanding.

Impact, value and legacy of range of global events on environment in which they
operate
 Responsible event promote sustainable progress of planet, and put into work as whole series of measures that enhance both global and local
environment, economic and social development. It is always considered the environmental and ecological criteria and reduce negative impacts.
Value of different types of global events on environment in which they operate is high.
 For example, cultural events value in current environment is high because it connects people belong to different culture together and helps to
build strong relationships with them, is also helps to increase some understanding and perspective of cultures. Cultural events made positive
impact on environment.
 Antique fairs is England is valuable for people as it support to gather more information about past era and unique thing used in that time.
 Charity events in UK impact positively on environment of nation in which they operate successfully. Landon marathon is one of the biggest
and most popular event in country where number of people take participants for purpose of high amount charity provide to cancer care centre in
which many people suffer from breast cancer and its different forms.
 With the help of this marathon many people take one step forwards towards offering the best services.
 Legacy of range of events made long term impact on host cities, in return of increasing profits. In England, many events has been arranged in
year which increase the GDP of nation rather than before.
 Events provide greater opportunities to host city by developing employment through increased additional trade, tourism potential and business
development.

Management strategies used to help responsible event development
Corporate environment management model-
 This management strategy is beneficial and used to help responsible event development for range of global events. It helps to teach how firms in
event industry address natural issues and environmental resource problems while promoting the value of stakeholder and connecting company
market objective to environment.
 It helps to develop the abilities to enhance the productivity and performance for development of international events. With the help of this model
event organizer identify the level of competition in market.
Balance scorecard-
 It is one of the best strategic management performance metric or framework used to improve responsible event development of global events and
identify various internal functions of business that contribute and influence the overall procedure.
Role of event industry in balancing impact of events-
 Event sector play important role in balancing the affects of events as they follow the rules of government, contribute in CSR that is very essential
for success of events.
Role of government-
 Government place order for performing business in order to economic well being or consumers well fare, they control any negative affects of
events on society by implementing law which has to follow by event planning firms.

Evaluate specific management strategies will use in events industry
 Corporate Environment management model and balance scorecards is helpful model as it helps to strengthen the development of global events
effectively.

Impact of international events have on different stage of environment
 Global events impact on various stages of environment as it increase the productivity of local business around the area where event is being
planned and provide employment opportunities to residential people.