The Role and Importance of Hospitality and Guest Services in Hotels

This presentation explores the role and importance of hospitality and guest services within the hotel industry, focusing on Yotel and Railway Inn as examples of budgetary hotels in the UK. It examines services offered to enhance guest satisfaction, the functions of guest services, and the significance of hospitality in attracting and retaining customers. The presentation also addresses how hotels meet hospitality standards and the essential skills required by team members to deliver high-quality service, including decision-making, communication, problem-solving, and teamwork. The analysis concludes that effective management and the provision of satisfactory accommodation and services are crucial for gaining competitive advantages and ensuring customer satisfaction in the hospitality sector, emphasizing the importance of utilizing these skills to build strong relationships with potential guests.

THE ROLE AND IMPORTANCE OF
HOSPITALITY AND GUEST SERVICES
WITHIN THE HOTEL INDUSTRY

Table of Contents.
 INTRODUCTION
 TASK.
 Including services that are offering to guest which promote quality of stay .
 Considering roles and function of guest services and importance of hospitality & how hotels meet this.
 Discussing skills that are required by team members to assure that services are delivered to high standard.
 CONCLUSION.
 REFERENCES

INTRODUCTION
 Hotel industry has been performed within hospitality sector from years ago, and has
contributed to increase profitability in competitive manner.
 Hospitality is one of the biggest and most productive sectors in the world, because it has
provided unpredicted guest services to individual person within different manners.
 The current presentation will be based on Yotel and Railway Inn, which falls under the
category of budgetary hotels in the UK.
 The study will explain services that are provided to different forms of guest which promote
their quality of stay within hotels.
 It will also define the role & function of guest services and significance of hospitality.
 The presentation will justify how hotels meet hospitality, and skills that are needed by team
members.

Including services that are offering to guest which promote quality of stay
 In order to enhance customers satisfaction and enlarge consumer base, Yotel and Railway Inn may
conduct a lot of attempts (Afriani and Mutmainah, 2021).
 For example, they efforts to carry out each service, from accommodation to meal serving in effective
and appropriate manner.
 They may take initiative to show all form of services to different types of consumers, such as travel
lovers, family travellers, businesses, etc.

Considering roles and function of guest services and importance of hospitality
& how hotels meet this.
 Within a hotel such as Yotel and Railway Inn, guest services play
vital role, as it may contribute to gain the attention of new guest
toward hotels quality services that in turn aid to enlarge customer
base, even better than last few years or months (Anthonius, 2021).
 The most important role of guest services such as front desk,
cleaning, guest payments, etc. is to enhance guest satisfaction
level in term of offering each service in appropriate manner, after
considering target market needs.

After pandemic actions
 After pandemic both organization may operate their ventures in appropriate manner in term of taking
everything or overall situation into their consideration that is important.
 They may consider current needs of consumers and then serve their services accordingly (Xu and
et.al., 2021).

Discussing skills that are required by team members to assure that services are
delivered to high standard.
 It is important for individual candidate that are working or performing within a hotel to enhance customers
satisfaction and retention level (Chen and et.al., 2021).
 In order to do that, they may need and utilize set of appropriate skills, such as decision-making, effective
communication, problems solving, critical thinking, coordination, flexibility, time management, interpersonal skills,
multi-tasking, team work, etc.
 Each skill plays important role in regard to deliver quality and high standard services to guest that aid to build
trustworthy and strong relation with target market (de França and et.al., 2021).

CONCLUSION.
 From above analysis, it has been concluded that hotels and their management has achieved set aims
and objectives, by offering the best and most satisfactory accommodation as well as other services to
guests.
 They have gained competitive advantages in bulk and also enhance customer satisfaction, which is
quite essential for each hospitality organization to do so.
 Furthermore, by summing up above discussion, it has been summarized that by using each skill in
appropriate and useful manner, team members has retained and gained the attention of potential guest.

REFERENCES
 Afriani, I. A. H. and Mutmainah, S., 2021. Employee English and Communication Skills in Improving the
Performance of Shariah Hotels in Indonesia. Tamansiswa Accounting Journal International. 1(1). pp.12-15.
 Anthonius, A., 2021. The Influence Of Employee Empowerment, Soft Skills And Hard Skills Towards Employee
Performance In Hotel/Hospitality Industry. COMPETITIVE Jurnal Akuntansi dan Keuangan. 5(2). pp.14-24.
 Chen, S. H and et.al., 2021. Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch
service delivery in smart hotels?. Journal of Hospitality Marketing & Management. 30(8). pp.905-928.
 de França, K. D. L and et.al., 2021. Relevant Involvement, Symbolic Value, and Status Consumption in Purchasing
Wellness Hotels Services. Revista Hospitalidade. 18(01). pp.136-158.