Current Trends and Analysis of the Hospitality Industry for Hilton

This report provides an analysis of the hospitality industry, focusing on Hilton Hotel. It begins with an introduction highlighting the impact of internal and external factors, followed by a PESTLE analysis examining political, economic, and social factors affecting Hilton's operations, particularly in the Asian market. A SWOT analysis evaluates Hilton's strengths and weaknesses, and the report then explores the impact of external factors, such as competition and consumer demands. It discusses current and potential trends, including the implications for Hilton's business, and evaluates how the company can leverage its abilities to meet future challenges. The report also considers the impact of external factors on potential trends and development, including the use of digital media and social media marketing. The conclusion summarizes key findings, emphasizing Hilton's strategies for expansion. References to academic sources are included.

The Contemporary Hospitality
Industry
Scenario 2

INTRODUCTION
• Internal and external factors have wide impact on the
hospitality industry paradigms which are vastly going
under huge transformation, for connecting onto new
competitive determinants.
• The presentation explains relation to the current issues
faced by the hospitality industry where Hilton hotel
wants to build on wider competent place and further
report discusses the current and wider potential trends
within future scenario

PESTLE ANALYSIS
• Political factors: Asian countries have high political stability factors which will enable Hilton hotel to
build strong impactful position into wider audience and also work with wide consumer market as Asia
welcomes millions of travellers every year.
• Economic factors: Asian countries have good economy levels at all scenario where Hilton hotel, will be
able to bring on new advanced potentiality and to bring on stable business services to all customers.
• Social factors: Asian countries also have wide social factors which are working onto new rational goals
to bring on diversified culture and wide hospitality factors within industries.

SWOT ANALYSIS
• STRENGTHS:
• High brand name and goodwill
• Large capital availability
• WEAKNESS:
• High completion within hospitality industry
• Changing external factors

Impact of external factors on development of company
• External factors such as demand of continuous innovation
among services and higher consumer functional level
demands have been working on with wide new synergy of
innovation where there are various new competitive global
companies coming up which are given high completion to
Hilton hotel.
• The impact of external factors on development of company
can be understood as highly crucial where it can be
understood that higher rational focus is given to huge
changing vivid dynamics when external factors are promoted
with strong synergy of innovation.

Appraisal of implications of current and potential trends within
hospitality industry
• Implications of current and potential trends in
hospitality industry where Hilton hotel will aim to bring on
new advanced level of resources and faster changing
dynamics through which innovation is actively explored onto
higher levels where there are wider working opportunities.

Evaluation of abilities within company business
• The Hilton hotel has wide future
abilities within hospitality business to develop
products and services for catering to wide
consumer demands which have been rapidly
moving onto higher functional levels for bringing
on new synergy of best services.

Evaluation of how external factors impact potential trends and
development
• The external factors have widely impacted future potential
trends and development where Hilton hotel can use wide
digital media platforms where evocative use of social media
marketing will enable to bring on new levels of competitive
governance.
• The presentation explains relation to the current issues
faced by the hospitality industry where Hilton hotel wants
to build on wider competent place and further report
discusses the current and wider potential trends within
future scenario

CONCLUSION
• Presentation concludes various external and
internal factors which are impacting
hospitality industry where Hilton hotel aims
to bring on new services and factors for
programming its future expansion into
Asian market.

REFRENCES
• Filimonau, V. and Naumova, E., 2020. The blockchain technology and the scope of its
application in hospitality operations. International Journal of Hospitality Management, 87,
p.102383.
• Ivanov, S., Webster, C., Stoilova, E. and Slobodskoy, D., 2020. Biosecurity, automation
technologies and economic resilience of travel, tourism and hospitality companies.
• Song, H.J., Yoon, Y.N. and Kang, K.H., 2020. The relationship between board diversity and
firm performance in the lodging industry: The moderating role of
internationalization. International Journal of Hospitality Management, 86, p.102461.
• Tracey, B. and Swart, M.P.N., 2020. Training and development research in tourism and
hospitality: a perspective paper. Tourism Review.