Comprehensive Report: Hospitality Industry, Hilton Hotel Analysis

This report provides a comprehensive analysis of the hospitality industry, using Hilton Hotels as a case study. It begins with an introduction to the hospitality sector, encompassing areas like lodging, tourism, and event planning. The report then examines different sectors within the industry and their contributions to local, national, and global economies. It discusses the impact of franchising and licensing agreements on industry development. Furthermore, the report delves into the operational and functional departments of a hospitality business, highlighting various employment roles and the skills required for each. It also addresses skill gaps and shortages within these roles and proposes solutions to mitigate their impact on hospitality businesses, particularly in the context of the Hilton Hotel brand. The report emphasizes the importance of training programs to enhance employee skills and maintain profitability in the competitive hospitality market.

Hospitality
and
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Different sectors and businesses of hospitality.......................................................................1
2. Contribution of hospitality on local, national and global economy........................................1
3. Impact of using of franchising and licensing agreements on development of hospitality
industry........................................................................................................................................2
TASK 2............................................................................................................................................3
1. Different operational and functional departments...................................................................3
2. Different employment roles along with skills required for them............................................3
3. A review of skill gaps and shortages in roles..........................................................................4
4. Skill gaps impact of hospitality businesses and how to solve them........................................4
CONCLUSION................................................................................................................................4

INTRODUCTION
Hospitality refers to includes lodging, event planning, theme parks, transportation, cruise
line, travelling and additional areas of tourism industry. Hospitality management can be
described as overall those strategies and techniques to manage such business in order to provide
desired services to people for completing their actual requirements appropriately. The present
report is based on Hilton Hotels which is known as global brand of full service hotels, resorts and
flagship brand of American multinational hospitality company Hilton. This assignment will
focus on different types of sectors in hospitality and their contribution local, national and global
economy. It will also discuss about
TASK 1
1. Different sectors and businesses of hospitality
Hospitality industry refers to several areas of business including, tourism, hotels, them
parks, cruise line and many more. They have their own concept to conduct production
procedures in order to provide required services, product and facilities to people in appropriate
manner. However, analyse actual needs of citizens and put efforts to fulfil them at reasonable
price along with attracting new customers with retaining the current ones in respect of grabbing
more profit share of market. Some of different sectors of hospitality industry are given below –
Travel and tourism – This can be described as business with deals with services related
with moving of people from one place to another. It includes services of providing buses, cabs,
planes, ships, trains and many more.
Food and beverages – The food and beverages refers to business which provide various
relevant products such as meals, snacks and beverages. Moreover, theses products are
manufactured according to desires of customers and modify them respectively to fulfil changed
demands of people to attain their satisfaction.
Lodging – This involves staying facilities which are usually provided by different types
of places like fancy hotels, youth & elder hostels, camp grounds, motels and so on. For example,
Hilton hotel is prefer by many of visitors to stay there due to its effective facilities.
2. Contribution of hospitality on local, national and global economy
The hospitality industry includes travel & tourism, hotels including Hilton, restaurants
etc., which facilitates to provide required facilities to visitors. It includes to render products and
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services to tourist who visit particular country due to visiting attractive tourist places of the same.
It is helpful to generate better income in hospitality industry which provide support to increase
annual income of the county. The contribution of hospitality on economy is explained further –
Local economy – The hospitality businesses like 'Hilton hotel' are responsible for
generating various employment opportunities which facilitate to reduce unemployment rate on
local area. However, it is helpful to improve the standards of living of citizens living in particular
place.
National economy – This includes about increased annual income of particular nations
through improve income of overall hospitality industry. Increase in annual income of the nation
become capable conduct more developmental activities and remain economically stable.
Global economy – The increase in hospitality businesses facilitates globalisation of
which is helpful for increasing access to technology, media, education, health care, consumer
goods and resources.
3. Impact of using of franchising and licensing agreements on development of hospitality
industry
There are different types of hospitality companies which adopt various effective as well
as efficient techniques and practices in respect of boosting up productivity. It includes their
different strategies or tactics which aimed to increase profitability of overall business in order to
achieve better growth of the same. However, it includes to enhance business at wide level in
terms of increasing customer along with grabbing more profit share of different market places
and contribute to overall economic worth successfully.
Franchising – This can be described as a legal process in which one party (franchiser)
provide right to another person (franchisee) in terms of utilising trademark along with it systems
or processes. It is helpful or Hilton Hotel to grab market share of of other countries which
facilitate to develop hospitality industry.
Licensing agreements – This includes a legal contract between two parties such as
licensor and licensee. However, the licensor grants right to licensee for producing and selling
desired goods in order to make better profits along with achieving growth of business at global
level.
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TASK 2
1. Different operational and functional departments
The different operational and functional department to an organisation consists of
marketing, HR, production, sale & distribution and research & development. It involves the
criteria of conducting better output of company through attaining desired goals and objectives of
the same. In context of Hilton Hotel, several operational and functional departments are as
follows –
Production Department – This can be described as to the manufacturing section of
Hilton Hotel where require amount and variety of food product with services are produced.
However, production in specific duration of time is essential to fulfil actual needs of clients on
time.
HR Department – The HR department plays an important role to hire better skilled
employees for company who are effectively capable to fulfil the same. In context of Hilton
Hotel, they should hire well skilled chefs, house keeping workers, waiters, receptionists
managers and many more so that they can achieve satisfaction of customers.
Marketing Department – This can be explained as section which conducts effective
promotional activities and market analysis to determine actual trends along with making people
aware about the brand.
2. Different employment roles along with skills required for them
There are various kinds of employment roles are required in hospitality industry in order
to complete various operational procedures and targets which facilitate to gain better profitability
of organisation. In context of Hilton Hotel, they have several employment roles such as chefs,
managers, waiters and receptionists whose required skills are given below –
Chef – The chef is required to have perfect knowledge about making different varieties
of dishes, remain motivated, multitasking, attention to detail and culinary expertise so that taste
demands of people can be fulfilled appropriately.
Waiters – The waiters have certain skills like basic maths, verbal communication,
customer services, resolve conflicts, teamwork, persistent high energy etc.
Receptionist – The skills required receptionists are communication, receptionist,
prioritizing, interpersonal skills, initiative and problem solving.
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3. A review of skill gaps and shortages in roles
The skill gaps refers to different between desired standards of abilities and actual
capabilities of an individual which is needed for particular designation like chef, waiter or
receptionist. It will impact on their performance in Hilton Hotel as they are unable to fulfil
requirements of customers properly. Skill gaps may involve ineffective communication, unable
to take quick actions and null convincing power. However, this will facilitate reduce in
profitability of the organisation and decrease opportunities of growth of the business.
4. Skill gaps impact of hospitality businesses and how to solve them
The skill gaps reduce performance and productivity of staff members which results into
loss of business. In addition to this, such skill gaps and shortages in roles can be overcome by
conducting effective training and learning programs which are helpful to maintain profitability of
organisation. At the other hand, it is necessary for Hilton Hotel to provide training to remove
threat so business for achieving better profit share in market.
CONCLUSION
The above report is conclude that hospitality industry can be described as lodging, event
planning, theme parks, transportation, cruise line, travelling and additional areas of business. It
involves different sector like travel & tourism, hotels, restaurants and many more which are
helpful to improve economic growth at local, national & global level.
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