Hospitality Industry Report: An Analysis of Key Aspects and Trends

This report provides a comprehensive overview of the hospitality industry, examining its structure, scope, and diversity. It analyzes the organizational structures within the industry, differentiating between tall, flat, and matrix structures and providing examples such as Hotel Holiday Inn. The report explores the roles of hospitality-related organizations and professional bodies, emphasizing their importance in the sector. It also delves into staffing requirements, justifying roles, responsibilities, and qualifications. Furthermore, the report discusses the current image of the industry, operational, managerial, and legislative issues stemming from recent developments, and predicted future trends. The impact of these trends is analyzed, offering a forward-looking perspective on the hospitality sector. The report concludes with a summary of key findings and offers a detailed reference list.

HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION ...........................................................................................................................................3
TASK 1 .........................................................................................................................................................4
A) An analysis of the structure of current scale, scope and diversity of hospitality industry...................4
B) Organizational structure of different hospitality industries ................................................................5
C) The role of hospitality related organizations and professional bodies in the hospitality industry. .....9
D) The staffing requirements of different hospitality industries............................................................11
E) Justification of the roles, responsibilities and qualification requirements of hospitality staff ..........12
F) A discussion of the current image of the industry:............................................................................14
TASK 2 .......................................................................................................................................................15
A) An analysis of operational, managerial and legislative issues resulting from recent developments
affecting the hospitality firm..................................................................................................................15
B) Predicted future trends and development in hospitality sector. ......................................................17
C) Impact analysis of those predicted trends and developments:.........................................................18
CONCLUSION ............................................................................................................................................18
REFERENCES ..............................................................................................................................................20

INTRODUCTION
In today modern world hospitality industry plays most essential role which helps I
generating revenues for economics for various countries. It can also consider as the major
independent sector as well (Nyheim and Connolly, 2011). The basic purpose of hospitality firm
is to provide high quality goods and services to their potential buyers in order to gaining profit
and revenue. Hospitality sector involves gamut of various other small sectors in it like small as
well as big hotel industries, pubs, restaurants and business organizations. It is the most essential
component which contributes a huge amount in developing economic condition of any country.
Hotel Holiday Inn is the world’s largest hotel industry, who deals in luxury goods and services
are provide most comfortable accommodation facilities to their clients in order to satisfying their
needs and wants. Hotel industries are linked with hospitality sectors in respect of ensuring their
customers about safety and security. The selected firm is always focused on hiring well reputed
and educated people in their firm in order to providing most satisfactory services to their
potential buyers who are willing to taking advantage of offered services of firm. This report
contents the study about various essential elements that are related with hospitality firm. An
effective analysis of the structure of current scale, diversity and scope of hospitality industry. A
brief discussion about organizational structure of various hospitality sectors. Different roles of
hospitality that are related with professional bodies and organisation. A proper justification about
basic requirements that is essential for hospitality staff and employees. The roles, responsibilities
and qualification which are important in each individual who are part of hospitality firm. The
current image of hospitality firm will also be discussed in precious manner. An effective analysis
of operational, legislative and managerial issues which are helpful in resulting them from recent
developments affecting the hospitality firm. The impact of predicted trends and developments.
Hotel firms are focused on providing best and satisfactory services as per the needs and
requirements of people who are willing for receiving best and high quality services for
developing their health and physical condition.

TASK 1
A) An analysis of the structure of current scale, scope and diversity of hospitality industry
Hospitality can be considered as the world’s largest industry across the world who
contributes a huge amount in enhancing the economic condition of any country or nation.
Hospitality sector in UK was ranked as world’s fourth largest it has also a positive impact on
society and culture of country. Large number of people is employed in this sector; the major
scope of this sector is to gain huge among through providing beneficial products and services as
per the requirements of customers. Hospitality sector involves different businesses like food,
accommodation, beverage, bars, contract catering, pubs, clubs etc.
Scope:
The scope of hospitality firm comprises a variety of business which helps in providing
services and facilities such as food, accommodation, beverage, entertainment, gaming,
transportation, health, safety and security. The term of hospitality is big concept and become
accepted over the years and can be considered as a generic word, which is focused on describing
the well being of various services and facilities that are related to travelers and tourist. In today’s
modern era large number of people are going for spend their vacation at various places as per
their own choices and interest. The present research is based on hospitality sector which is
focused on providing high quality and best services to their potential buyers in order to satisfying
their needs and wants. The scope and diversity of hospitality industry is a big concept which
includes a variety of job opportunities, roles and employment possibilities that cause well being
of society and its people.
Scale:
An analytical view will be creating on present scale, scope and diversity of hospitality
firm n respect of providing a proper understanding about this topic. The major scale involves in
hospitality sector is restaurants, clubs, bars, pubs, lodging, caters, entertainment, event
management and gaming etc. this all sectors are help full in generating huge profit through
providing beneficial equipment and services to their potential buyers who are willing to taking

advantage o offered services of firm. The major scope of hospitality sector is to generating huge
amount o profit in order to contributing a huge amount in social welfare and improving
economic condition of any emerging industry or firm as well as country. This is most essential
sector which helps in contributing a huge amount in developing various job roles and
opportunities to various people who are facing the issue of unemployment (Boella and Goss-
Turner, 2013). In this variety of industries are involved, those are helpful in rendering best job
opportunities that are willing to improve their living standard and life as well. Large number of
people is moving forward towards hospitality sectors because this is most beneficial sector to
earn huge amount of profit and revenue.
Diversity:
Hospitality sector is diversified in huge area, in this variety of sectors are linked with
each other, just for fulfilling the basic needs and requirement of people and society. In this the
firms which are having socioeconomic background are involved in this. It is very wide and
diverse industry through which various people are familiar with its facilities and services that are
offered by the firm to their buyers. Hotel Holiday Inn is focused on rendering best and beneficial
services to their customers and clients in order to satisfying their needs and wants. Their major
purpose is to earn huge amount of profit through giving services and products as the
requirements of customers. The hotel firm is linked with various sectors that are more effective
in providing fast and quick services to their customers in order to sustain them for long time. In
this sector there is a wide range of jobs in the hospitality firm because of its high demand and
need to make the work or task more manageable in nature. In today’s modern work it can be
considered as the most demanding industry that provide beneficial and comfortable job
opportunities to the people. The major scope of hotel Holiday Inn is to attracting huge amount of
customers through offering variety of products and services in affordable price which is less as
compared to their competitors.
B) Organizational structure of different hospitality industries
Organizational structure acts as a link between various departments and the people of an
organisation. There are different set of organizational structure in different organizations. There
are mainly three types of organizational structure, some organizations have tall structure, some
are having flat structures and some are using matrix structure, which are described as under:

Tall structure:
Large industries such as hotels mainly have tall organizations structure as they have
different levels of working staffs ranking from managers to workers.
(Source: Tall Organizational structure, 2017)
In this type of structure there are various level of hierarchy. In these organisation
appointed managers on different level who has a small span of control and the managers are
responsible for all the task which are performed by the group members. As per the above given
diagram it has been explained that organizations are having different departments such as
marketing, finance, ops and HRM. In each section organisation appoint managers who are
having significant potential to manage organizational work in effective manner. For example:
large hotel firms such as Holiday Inn, Marriott are dealing in large business enterprises and using
tall structure for implement their work in right direction.
Flat structure:
Illustration 1: Tall Organizational structure

whereas in a small restaurant an owner can be the manager and the chef as well and it
easy to manage his work, that why flat organizational structure is mainly found in small
industries. The organizational is further divided in two different parts one as the front of the
house and the other as the back of the house. The departments like food and beverages,
accommodation, conference and banqueting etc are included in the front of the house part
whereas the departments like finance, food preparation areas, and the areas not seen by the guest
are included in the back of the house part.
(Source: Flat organizational structure, 2017)
In this type of structure there is not any involvement of middle level as each activities are
handled by higher authority and they are only responsible for all task that are help at work place.
In this no level of middle management among executives and staff members. This type of
structure are used by small business enterprises as there is a huge control of CEO or owner on all
business activities and they are focused on gaining high profit through rendering high quality
goods and services to their potential buyers. For example: Bridge House, The Idle Rocks are the
small hotel industry who are widely using flat organizational structure as the hotles are having
their business activities in small scale.
A hotel can be either owned as chain hotels or franchised or partnership or as limited
companies. If the person invest, he can directly own a hotel in chain, where he can hold his
position as a part of renowned chain whereas in franchise system of ownership a person need to
pay the franchiser a amount of royalty fee in order to run the business. Franchising of a
company's product and services has many advantages as it can save the cost of starting up of a
new business and thereby saving the expense of marketing and promotions as the company
Illustration 2: Flat organizational structure

already stand with its well reputed product and services already well known by the public,
moreover the person taking the franchise is less affected by the ups and down of the business as
he is only a minor part of the business chain (Brotherton, 2012).
Matrix organizational structure:
(Source: Matrix organizational structure, 2017)
In such type of organizational structure reporting relationships are structured as a grid or
matrix rather than the traditional hierarchy. In this employees needs to report to both production
as well as functional manager. In this functional and project mangers are responsible for all
activities that are held at work place and cause growth and profit for company. For example:
Manufacturing firms are using this type of structure in ordered to producing high quality goods
and services for their customers.
Illustration 3: Matrix organizational structure

Hotel holiday inn is the world's biggest British multinational hotel industry, it offers all
its best services and security facilities to all his valuable customers. In case if the customers are
and satisfied and are not happy with the allotted services, the organisation tries to make up of for
the inconvenience caused to the service user i.e. the customers. The organisation also takes up
the responsibility of all the issues of the guests by providing every kind of services including
medical facilities to the service consumers as per their wish and needs. The organizations is
linked up with the top class health consultancy department to provides best services as per the
requirements of the customers. The industry act as an security and safety guard in providing the
best services to all his guests.
C) The role of hospitality related organizations and professional bodies in the hospitality
industry.
Professional bodies’ plays most essential role in hospitality sector in order o enhancing
growth and development of people as well as firm. In this sector so many professional bodies are
involved, some are describes as under:
British Hospitality Association: This sector is mainly concerned with the restaurant, hotel,
lodging and catering companies. This can be considered as the private association. The British
hospitality association represents these organizations over 100 years. This sectors work in fife
different areas in order to developing of restaurants, hotel, lodging, transport and catering. This
type of firm are mainly focused on regal laws and regulation for creating a safe and secure
working environment for their employees who are putting their significant efforts for enhancing
growth and success of firm. In order to confirming the sustainability of business, it is required for
them to fulfill the necessary requirement of government regulatory bodies. These government
bodies are directly related with the country in which the cited firm is operating their business
activities, thus it is very difficult for company who are having various global operations in
respect of ensuring that all of the wings of company are working as per the local law and
regulations of company. Some key areas are describes as under:
Economy: In this competitive world the basic purpose of each organisation is to gain more profit
and revenue through providing best and most suitable services to their customers. The British

hospitality industry develops an effective environment where the hospitality firm can have a way
to sustain growth and success (Mok, Sparks and Kadampully, 2013).
Employment: The hospitality sector are mainly concern on hiring well educated and skilled
people in their firm, in order to providing beneficial products are services to their customers.
British hospitality association is basically focused on providing training and education to each
individual who are part of firm in respect of bridge the gap among available skills, ability and the
actual requirements of hospitality sector.
Intelligent Regulation: The British Hospitality sector is also helpful; in providing proper
guidance to government bodies in respect of decreasing the impact of costly regulation. This is
most significant information that is needs to provide at national as well as local level.
Sustainability: It can be considered as the most essential element of hospitality industry. It plays
most important role in economic development of country. This can also provide environmental a
societal success and growth. Holiday Inn hotel is mainly focused on providing high quality and
satisfactory services to their customers in order to sustain them for long time, so that firm can get
a sustainable profit at regular basis.
Health: It can be measured as the most important function of British hospitality association.
This helps in taking a proactive action in respect to give a proper shape to the hospitality firm
and developing the policies and legislations to improving the healthiness of industry and also
enhancing the wellbeing of customers.
Institute of hospitality: The hospitality sector is mainly concern about appointing a well
educated and skilled person as a manager of firm, who is able to handle all task and activities
which are essential for organizational growth and success. Manager and aspiring managers are
responsible for all activities that are held at work place in terms of gaining profit and growth.
Membership: With the help of institute of hospitality association various membership programs
are run in more efficient manner. The basic purpose of these programs is to give best
opportunities to members who are important part of firm. Hotel Holiday Inn is concern on
providing most beneficial training to their staff people in order to developing their skills and
abilities.

D) The staffing requirements of different hospitality industries.
The hospitality industry offers various number of employment schemes at all levels of
organizational management, which requires different levels of qualifications, educations,
training. In different sectors of this industries the staffs are either involved directly in dealing
with the public, in providing its services to customers or indirectly where the staffs work in the
other management departments. Hostility workers must uphold proper and well defined skills
and knowledge in customer handling and communication skills to deal with the customers. some
basic requirement of various hospitality departments are as follows :
a) Food service management
A manager who manages the restaurant oversee the various day to day operations in a food
factory, restaurants or fast-food establishment. Mangers are also responsible for directing, hiring,
training and disciplinary function of the workers and the mangers also make sure that the
customers are fully satisfied with their products and services .According to the U.S. Bureau of
Labor statistics, employers are preferred as managers with at list some or more college
educations. Associates and Bachelor's degrees to managers are provided by the Food service
management and Hospitality education programs. The process require an internship to provide
knowledge, skill and experience in the field. The training includes the way of running all areas of
the restaurant, and also specific knowledge and training for the company.
b) Hotel and accommodation department
In today's modern era the people are more interested in cheap, best and fast mode of service,
so the hotel managers make sure that all the operations in the hotel industries are carried out with
their best service so that the customers get a quality experience and feel comfortable. Different
areas like housekeeping, room service, maintenance, the front desk, marketing and the security
are directly managed by the managers (Slåtten and Mehmetoglu, 2011). Large hotels hire
various other department managers like front desk, office and financial managers. According to
the U.S. Bureau a Bachelor's degree in hotel or hospitality management is preferred as mangers
in hotel chain. Hotel management degree plan have course work in different areas as marketing,
accounting, management, food service, maintenance and housekeeping. Managers with
associate's degree can be hired by small hotel.

c) Food service staff
In hotel Holiday Inn, Working office staff members like cooks, servers, bartenders, hosts and
hostesses are included in the food service restaurant staff. Head cooks and the chefs are
responsible working of the cooking departments such as the kitchen staff, prepare foods, develop
menus and buy food suppliers. Sous chef’s works under the direction of head cook and directs
the other kitchen workers. Waiters or severs take the orders from the valuable customers and
serve the prepared hot meal and beverages to the table of the customer. A server with high
school education are usually preferred and also trained on the job. According to the U.S. Bureau,
some restaurants provide training to its workers with classroom instruction for proper serving
techniques, sanitation procedure and the different polices of its establishment. On the other hand
culinary arts programs provide a scope of training and learning in menu planning, nutrition,
cooking, sanitation and purchasing.
d) Housekeeping staff
Now-a-days, large number of people has demands for a good and clean surrounding. large
hotels, motels and resorts mainly hire staff for housekeeping for keeping their guest
accommodation clean. Hotel housekeeping staffs looks after the cleaning activities like
replenishing linens and room items, adjust beds, clean and wash bathroom, vacuum and sanitize
the room. According to the U.S. Bureau training for housekeeping staff are provided on their job
itself as an internship procedure. Small hotel industry needs small number of staff members who
are having potential skills and ability to perform each task that are assigned by the higher
authority of firm. Large hotel such as Holiday Inn needs various number of staff members as
organizations is having various department and performing different kind of activitis in respect
to attaining desired goals and objectives. In this people are hired as per their skills and ability to
perform any kind of task and duty.
E) Justification of the roles, responsibilities and qualification requirements of hospitality staff
Roles of hospitality staff can be classified as the various functions performed in a
particular process or operations whereas responsibilities are modes of duties or tasks that a
person is required or expected to perform in a particular time. For a example in a hotel there is