Unit 1: Contemporary Hospitality Industry Report - Nelson College

This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on the operations and strategies of Hilton Hotel. The report delves into various aspects of the industry, including different business types, operational and functional departments, and th...Read More

About the Contemporary
Hospitality Industry

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
SCENARIO 1..................................................................................................................................3
Different types of business within hospitality industry...............................................................3
Range of operational and functional departments........................................................................4
Contribution of hospitality industry to local, national and international level economies..........4
Interrelationship of operational and functional units...................................................................5
Use of franchising and licensing..................................................................................................5
Contribution of global growth, franchising and licensing agreements to economic worth of
hospitality industry.......................................................................................................................5
Range of different operational roles.............................................................................................6
Skills required for roles................................................................................................................6
Skill gaps in relation to range of operational roles......................................................................7
Impact skills gaps have on hospitality business along with varied solutions..............................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Contemporary hospitality industry can be understood as one of the most wide developing
global industry which is widely developing with fast impactful paradigms contributing to large
business objectives with high innovation and diverse functional ethics. Hilton hotel is one of the
most high recognized global hospitality industry having wide braches in various countries and
large productive services having built wide goodwill. Report explains various functional
operational functions within hospitality industry where examination is built on how Hilton hotel
works with technical advancement for building strong diverse goals and train management with
dynamic skills pertaining onto new determinants set as per competitive hospitality industry
(Boella and Goss-Turner, S2019).
SCENARIO 1
Different types of business within hospitality industry
There are different types of businesses within global hospitality industry such as lodging,
recreational companies which are focused to provide well class accommodation facilities to
people where they can enjoy high quality experience along with food and beverage brands where
target is to provide large evocative services pertaining onto demands of consumers. Travel and

tourism is another wide and most dynamically developing business within hospitality industry
where Hilton hotel has been working with aim to develop world class services aiming to bring on
functional standards with high efficiency. This has been considered as backbone of hospitality
industry where there has been continuously raise coming within global number of travelers for
more developed higher quality experience for pooling on more innovative services. Hilton hotel
is one of the best brand within hospitality industry with high class amenities for all consumers
within all branches, and has been working with best parameters of competitive levels for gaining
new levels of functional efficiency (Daif and Elsayed, 2019).
Range of operational and functional departments
Housekeeping department is one of the most prominent department at Hilton hotel
where the management works with role to provide wide range of amenities and new developed
synergy of innovation among all facilities where consumers can experience best amenities and
also profoundly work on dynamic standards. Security department looks upon varied segmented
functional arenas where hotel programs out safety demands among consumer’s market share
demands to develop new levels of services pertaining onto functional efficiency. Food and
beverage department takes care of providing best meals organized as per demands among
consumers where the quality is focused and Hilton hotel being one of the best brand of
hospitality industry works with new advances among food services catering for overall efficiency
levels.
Contribution of hospitality industry to local, national and international level economies
Hospitality industry has contributing effectively within national and international level of
economies where it can be seen that UK is one of the best country having large numbers of world
renowned hotels known for given wide range of employment to millions of people who are
working within various departments. Internationally also hospitality industry is known for raising
global GDP levels, where travel and tourism being the most prominent business serving vast
operational amenities and services where employment and work opportunities have also been
rapidly increasing. Nationally also it can be seen that Hospitality industry has contributed widely
contributed to GDP levels which has been highly increasing rapidly to bring on new levels of
progression for gaining on new levels of advancement with higher technical efficiency as per
raising consumer demands (Jones and Wynn, 2019).

Interrelationship of operational and functional units
The hospitality department and safety department duties at Hilton hotel are highly
correlated with interrelationship that it works on best paradigms of evocative functional
standards for all guests for building on new rational synergy of advanced services and also work
with vast changing competitive levels of hospitality industry. Marketing and sales departments
are interrelated with the promotional objectives for attaining new cooperative paradigms where
Hilton hotel aims to be widely using new promotional tools to develop new segments of
consumers within global levels. Interrelationship of HR department with various department
functions can be understood as widely one of the most rapid demanding parameter where Hilton
hotel aims to be functioning with strong synergy of innovation onto new demands of consumer
market share for building of goodwill within global levels. Functional units interrelationship
works with wide synergy of strong functional strength, where employees and management levels
can collaboratively work together for pertaining onto wider segments demands (Morozogv and
Morozova, 2020).
Use of franchising and licensing
Franchising and licensing have opened up wide scope for entering into global competitive
landscapes where Hilton hotel with use of franchising can effectively build strong presence into
untapped countries segments where there is vast scope for bringing on new levels of functional
efficiency. The licensing agreements have been functioning to bring on developed synergy of
innovation, new creative rational goals which will further enable Hilton hotel to enter into global
competitive levels where there is vast demand for gaining wide consumer strength services
pertaining onto quest for working with best expertise and dynamic synergy.
Contribution of global growth, franchising and licensing agreements to economic worth of
hospitality industry
Hospitality industry has been growing vividly within global business hemisphere where
the franchising and licensing agreements have been working onto to provide new pertaining
advancement with innovative services catering to world class demands where consumer viable
metrics are analyzed. There is also wide financial leverage built upon hospitality industry where
it can be analyzed that Hilton hotel works on with wide branches within various countries to

develop strong brand name, goodwill and to upgrade the set competitive benchmarks. Overall
advanced vision is explored of hospitality industry when Hilton hotel programs on various
parameters to bring on new braches within global working hemisphere. Economic worth of
hospitality industry can be analyzed with the fact that UK economy’s major part within GDP is
contributed by hospitality industry where travel and tourism is gaining on wide scope as it has
been cate4ring millions of people from all over world (Okumus. and Ma, 2019).
Range of different operational roles
Event planner is one of the most prominent operational role where focus is to build on
wide operational plans as determined by consumers demands where Hilton hotel event planes are
working with best skills and expertise to conduct best events which are focused to bring on new
synergy of functional strength. The hotel general manager has vivid operational roles as he has to
look upon handling wide consumer booking operations, where consumers demands shall be
looked upon to bring on new levels of advancement. The Hilton hotel managers have wide
strength demanded among its operational role through which new scale services can be governed
to all consumers where the goodwill development is focused for bringing on wide synergy of
keen efficiency through which new levels of technical efficiency can be built on. Operational
roles are an integral part of management where Hilton hotel being one of the best brand within
hospitality industry works with best synergy of innovation and higher diversity among roles for
training them as per demands of changing competitive business world.
Skills required for roles
The varied skills which are required among operational roles within hospitality industry
can be analyzed with the fact that varied levels of new advancement is demanded among
changing paradigms of consumers where Hilton hotel aims to bring on new level of progression
with continuous flow of efficiency. Hotel manager should possess analytical skills and consumer
awareness for effectively serving them with latest trends where Hilton hotel aims to achieve
within hospitality industry. There is also demand among management skills for effective
dynamic leadership skill to keep all employees motivated within Hilton hotel where brand works
onto various parameters for gaining on new levels of efficiency. The hospitality industry also
demands skills of enhanced services where managers need to have high innovation and creative
learning to provide new services to all consumers and also work with wide promotional sales

objectives (Rhou and Singal, 2020).With external rising competitive levels within hospitality
industry the Hilton hotel aims to work best skills and keen knowledge of latest trends among
travel, tourism and to factorize services catering to developed synergy of innovation.
Skill gaps in relation to range of operational roles
Skill gaps in relation to operational roles within hospitality industry can be considered to
be one of the most important paradigm where the changing parameters within global business
scenario are programmed to bring on more advanced synergy of innovative services through
which wider profitable goals can be attained. Skill shortage has affected wide recruitment and
talent management objectives such as wide specific expectations at work which are targeted to
bring on new rational goals through which keen synergy of innovation can be fundamentally
explored. Talent management is obstructed with skill gaps where competitive levels of skills
among employees are not able to be explored where there are wide new requirements among
employees skills where Hilton hotel aims to further train them with practical learnings for
bringing on best methods for largely inculcating new pertaining focus through which strong
focus is built among working paradigms (Savic, and Dariescu, 2020).
Impact skills gaps have on hospitality business along with varied solutions
The skill gaps have wide impact on hospitality business where Hilton hotel may face
decline in wider working parameters fi eth employees within management are not trained enough
with new skills and determinants of dynamic learning potentialities. Skill gaps create wide
differences among employee skills and their functional strength for bringing on new levels of
keen synergy of competitive hospitality industry demands where consumers are rapidly looking
upon best services. Talent management opportunities should be focused where all the
management levels within employees should be given new progressive training to bring on more
practical learning fundamentals, where there are wide demands to keep motivational among
employees also strong. Hilton hotel shall also work on various avenues such as brainstorming
sessions and group discussions through which new ideas are explored onto new synergy of
innovation, and also built their wide consumer awareness abilities which will keep their
functional strengths intact (Secchi, Roth and Verma, 2019).

Lo4 (scenario 2) enclosed in PPT
CONCLUSION
The report can be concluded with explanation of how vivid changes have been coming
within hospitality industry recently where Hilton hotel aims to be one of the best company
operating within various parts of world and working with high innovation among all parameters
to serve customers globally. Report has also concluded wide skills of diverse learning skills with
higher creative thinking, new goals and building on diverse consumer awareness paradigms are
the objectives where talent management is widely formed as per new demands of innovation
within Hilton hotel. Report also concludes how skill gap may reduce efficiency levels within
functional levels among skills of management within hospitality industry where the wide new
changes are technically working on new levels of working enhancement (Segovia-Pérez, and
Muñoz-Mazón, 2019).

REFERENCES
Boella, M. J. and Goss-Turner, S., 2019. Human resource management in the hospitality
industry: A guide to best practice. Routledge.
Daif, R. and Elsayed, K., 2019. Viral Marketing Impact on Tourism and Hospitality
Industry. International Journal of Research in Tourism and Hospitality
(IJRTH), 5(3), pp.34-41.
Jones, P. and Wynn, M.G., 2019. The circular economy, natural capital and resilience in tourism
and hospitality. International Journal of Contemporary Hospitality Management.
Morozov, M. and Morozova, N., 2020, March. Features of Entrepreneurial Activity in the
Russian Tourism and Hospitality Industry. In 4th International Conference on
Culture, Education and Economic Development of Modern Society (ICCESE
2020) (pp. 1375-1380). Atlantis Press.
Okumus, B. and Ma, F., 2019. Research trends on food safety and sanitation in hospitality and
tourism. International Journal of Bibliometrics in Business and Management. 1(3).
pp.214-224.
Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality
industry. International Journal of Hospitality Management, 84, p.102330.
Savic, D.D.A. and Dariescu, M., 2020. Cultural Norms and Expectations Within the Hospitality
Industry. In Trends and Issues in International Planning for Businesses (pp. 167-
186). IGI Global.
Secchi, E., Roth, A. and Verma, R., 2019. The impact of service improvisation competence on
customer satisfaction: evidence from the hospitality industry. Production and
Operations Management. 28(6). pp.1329-1346.
Segovia-Pérez, M., and Muñoz-Mazón, A., 2019. Incorporating a gender approach in the
hospitality industry: Female executives’ perceptions. International journal of
hospitality management. 76. pp.184-193.