Hospitality Industry: Social Media Impact and Customer Attraction

This report explores the impact of social media on the hospitality industry, focusing on customer attraction and marketing strategies. It begins with an introduction, followed by the research aim and objectives, which is to analyze the impact of social media on customer attraction, using Hilton Hotel as a case study. The report includes data interpretation, analyzing the concept of social media and its impact on the hospitality industry through surveys. Secondary data analysis is also incorporated, discussing social media's role in sustaining customer relationships and increasing customer base. The conclusion highlights the effectiveness of social media for businesses in the hospitality sector, emphasizing its role in enhancing customer bases and profitability. References are provided, and the report concludes with an acknowledgment.

Research Project

Table of Content
 Introduction
 Aim
 Objectives
 Data Interpretation
 Interpretation on the basic of Secondary Data
 Conclusion
 References

Introduction
Social media is referred to the way of interaction among
different individuals residing at either at near or distant
geographic locations. With the help of social media people
create, exchange or share ideas and informations in virtual
networks. Social media is about connection, conversation,
community with the public so that a strong relationship can
be sustained among them.

Research Aim
Aim: To analysis impact of social media on customer
attraction in hospitality industry – A Case Study on
Hilton Hotel.

Research Objectives
 To understand concept of social media in hospitality
industry.
 To explore effectiveness on customer attraction in
Hilton Hotel.
 To identify tools and techniques of social media
implemented in hospitality industry.
 To determines ways through activities of social media
which assist to develop effective results.

DATA INTERPRETATION
Theme 1: Concept of social media
Q1) Do you understand the concept of
social media?
Frequency
Yes 45
No 5
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Frequency

Theme 2: Impact of social media on hospitality industry
Q2) Do you think social media posses a
considerable impact on hospitality industry?
Frequency
Yes 30
No 6
May be 14
Yes No May be
0
5
10
15
20
25
30
30
6
14
Frequency

Interpretation on The Basis of
Secondary Data
Concept of social media in hospitality industry
Social media helps an organisation in sustaining a strong
relation with customers. As hospitality is a wide industry,
reaching millions of customers in a shorter time period is
only possible with the help of social media.

Contd...
Effectiveness on customer attraction in Hilton Hotel
Customer attraction will benefits the hotel in increasing their
customer base due to which revenues and profitability of
the company will be enhanced by desirable means.
Effectiveness on customer attraction in Hilton Hotel
Customer attraction will benefits the hotel in increasing their
customer base due to which revenues and profitability of
the company will be enhanced by desirable means.

Conclusion
From above discussed research, it can be concluded that
social media is very effective for business organisations
in hospitality industry. It will helps them in attracting
more number of customers due to which customer base of
an organisation will enhance considerably.

References
Boella, M. and Goss-Turner, S., 2013. Human resource
management in the hospitality industry: A guide to best
practice. Routledge.
Bolton, R. N., Parasuraman and et. al., 2013. Understanding
Generation Y and their use of social media: a review
and research agenda. Journal of service management.
24(3). pp.245-267.

Thank You