The Contemporary Hospitality Industry: Factors, Trends, and Analysis

This presentation provides a comprehensive analysis of the contemporary hospitality industry. It begins with an assessment of various external factors impacting hospitality organizations, utilizing PESTEL analysis to evaluate political, economic, social, technological, environmental, and legal influences. A SWOT analysis is then conducted, focusing on the Rosewood London hotel to evaluate its strengths, weaknesses, opportunities, and threats, and to examine the impact of this analysis on decision-making. The presentation then explores current trends like digital marketing and smart rooms, and potential future trends such as Artificial Intelligence and the use of robots in the industry. The conclusion emphasizes the importance of adapting to industry changes to provide the best services to customers and clients. The presentation highlights the dynamic nature and growth potential of the hospitality sector, emphasizing the importance of staying updated with emerging trends to ensure sustainable success.

THE
CONTEMPORARY
HOSPITALITY
INDUSTRY

TABLE OF CONTENTS
 Introduction
 Assessment of factors
 SWOT Analysis
 Current and Future trends in hospitality industry
 Conclusion
 References

INTRODUCTION
Hospitality Industry works for providing of different services to the
customers and clients. In this presentation, discussion will be made on
external factors affecting the hospitality organizations, their internal
environment and current and potential trends in the industry.

ASSESSMENT OF FACTORS
There are various types of factors which affect the organizations working
within the hospitality industry. These factors are as follows-
 PESTEL analysis-
 Political factors- These factors impact the businesses because they have
to be analyzed by them before making a strategy.
 Economic factors- These factors are necessary to be considered by the
businesses because economic conditions are quite ever-changing in
nature and therefore are required to be considered by the businesses.

CONTINUED…
 Social factors- These factors can be considered by organizations because
social customs and traditions put an influence on their businesses.
 Technological factors- These factors are important for the businesses
because technology has to be considered for ensuring proper working of
the organization in the future.
 Environmental factors- These factors are necessary to be considered
because environment laws are pretty strict nowadays. Thus the
organizations need to comply with them.
 Legal factors- These factors are required to be considered by the
businesses because they can put an influence on the level of profits.

SWOT ANALYSIS
SWOT analysis a tool in management which is used by the organizations
to assess their internal environment. The analysis in the context of
Rosewood London is as follows-
Strengths-
 Rosewood London is a five-star hotel and thus enjoys a substantial
customer base which can lead to its growth.
 Rosewood London is much ahead of competitors and therefore this
serves as an area of its strength.
Weaknesses-
 The marketing plans of Rosewood London leave a lot to be desired as
they are behind that of its various competitors present in the market.
 The prices which have been set by Rosewood London for some of its
rooms are very high which can lead to loss of its business.

CONTINUED…
Opportunities-
 Rosewood London has an opportunity to make sure that it is able to
expand internationally to locations where it is not present. This can
generate more profits for it.
 Rosewood London can make sure to use the opportunity of tourism
seasons in the year to increase its profits effectively.

CONTINUED…
Threats-
 Rosewood London faces a threat from ever-rising competition level in
the hospitality industry because it can reduce its profits.
 Rosewood London faces a threat from the increase in tax rates by the
government which can reduce its profits.

CONTINUED…
Impact on decision-making- Rosewood London’s SWOT analysis can
impact its decision-making. This is so because its managers need to take
a right decision on the basis of the analysis to be able to make sure that
they are using the right strategies in order to earn higher profits in the
future time period. In this manner, strategic change can be brought by the
management of the organization so as to acquire a distinct competitive
edge within the market of the country.

CURRENT AND POTENTIAL
TRENDS IN THE HOSPITALITY
INDUSTRY
The trends in business keep on changing rapidly. It is important for the
businesses to keep a track with them in order to sustain themselves in the
market. The current and potential trends in the hospitality industry are as
follows-
Current trends-
 Use of digital marketing- Digital marketing has taken over the
marketing operations in several of the hotels. Rosewood London has
started using it for its marketing and promotion. This allows the hotel to
get ahead of its various competitors in the market.
 Smart rooms- Smart rooms are now the norm across the hospitality
industry. It is so because they offer facilities to the guests and customers
of the hotel. Thus Rosewood London has added various facilities to its
rooms in the hotel by making them smarter so that it is able to attract the
customers and clients towards itself.

CONTINUED…
 Potential trends-
 Artificial Intelligence- Artificial Intelligence i.e. AI is going to be used
more commonly in the hotels in future period of time. This is because it
offers seamless experience to the guests as well as also reduces the
workload of the staff of the hotel. Therefore Rosewood London has to
plan to introduce AI in its operations and thus it needs to plan
accordingly.
 Use of robots- Robots are going to be used in the future period of time in
the hospitality industry to provide various facilities to the customers and
clients. Rosewood Hotel has to plan accordingly and make sure that it is
able to use them effectively and efficiently so that it can maximize its
level of profits and also achieve its goals and objectives.

CONCLUSION
From the above presentation, it can be concluded that hospitality industry
has to work forward to ensure that they provide the best facilities to
customers and clients. It is a fast-growing industry which has a lot of
potential in the future period of time.