Report: Contemporary Hospitality Industry Analysis and Trends

This report offers a comprehensive analysis of the contemporary hospitality industry, focusing on key aspects such as PESTLE and SWOT analyses. It examines the impact of external factors, including social, political, and economic influences, as well as the implications of current and potential trends within the sector. The analysis considers consumer behavior, emerging markets, and the effects of events like the COVID-19 pandemic. The report also assesses the ability of businesses, specifically exemplified by the Hilton Hotel, to develop services and adapt to changing trends. It concludes with a discussion of the hospitality sector's contribution to economic development and the importance of managing environmental factors to maximize profitability. The report references various academic sources to support its findings.

The contemporary
Hospitality Industry

Content
 Introduction
 Pestle analysis
 SWOT analysis
 Impact of external factors
 Implication of current and potential trends
 Ability of business to develop services
 Impact of external factor on current and potential trends
 Conclusion
 References

Introduction
The hospitality industry includes
the broader category and includes
the lodging, food and beverages,
transportation and event planning
and has focused with the customer
centric approach by providing the
different level of services

PESTLE ANALYSIS
It is a macro environmental
analysis that defines the
different factor that has the
direct impact on the working
behaviour of Hilton Hotel and
as explained below as:

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• Social factors: It is based on the lifestyle, behaviour and values
of the employee and in this Hilton Hotel have control the
accountability with this added the change in taste as per the
preference of customers so as to manage the long term
sustainability.

SWOT ANALYSIS
It is an internal analysis of the
Hilton hotel and with this it help
to gain more profit while
changing the different strategy
and policy to develop better
revue generation with more sales
and effective profit..

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Opportunities
• Shifts in consumer behaviour: Hilton Hotel manage the
change trend of the consumer and with that have modified the
facilities so as to attract the potential candidates.
• Tap access to emerging markets: Hilton Hotel make
lucrative market and that help to make the significant growth
at continuous period of time.

Impacts of external factors
The external factor somehow in the favour of the hospitality industry as
more of the people gets attracted towards the hospitality industry. But as
per in today’s scenario due to the pandemic attack of COVID 19 it has
negative impact on the productivity of business and with this it is tough
for the business to manage the different operation. In addition as social
factor are in favour of the Hilton they have always focus to provide the
quality services and people has belief towards their services.

Implications of current and potential trends
The trends existing within hospitality sector are in brief described
be
• The constant rising trends of customer choice towards the
hospitality sector brings more favourable condition towards the
Hilton Hotel and with this have manage the effective utilisation
of resources, human resource, technological advancement that
bring better growth.

Ability to develop products and services
The current trends has been make a positive shirt at where the
people become more advanced towards the technological
advancement and have uses the different platform through
which the easy access of the services will get maintained. In
this Hilton hotel always make the market analysis and as per
the demand of customer make the liable changes within the
business and make the appropriate changes in their services.

External factors impact on current and
potential trends
The external factor as like the political and economic factor has the
direct impact as per the current and potential trends as well as
development. In this the political factor defines the different shift that
is measure by the government and that is more based to maintain the
stability and convenience. The safety and security is the external
factor that has direct impact on the current and potential trends and
for this the Hilton hotel take the adequate measure steps to get
procure from these trends.

Conclusion
It has been concluded that hospitality sector has make the larger
contribution in the success and development of the economy
and have manage the macro environmental factor with that
have operate the business operation accordingly to make better
profits.