Contemporary Hospitality Industry Analysis and Strategic Report

This report offers a comprehensive analysis of the contemporary hospitality industry, focusing on The Shankly Hotel as a case study. It begins with an introduction to the hospitality sector, followed by a PESTEL analysis to evaluate political, economic, social, technological, environmental, and legal factors affecting the industry. A SWOT analysis identifies the hotel's strengths, weaknesses, opportunities, and threats. The report further examines the impact of external factors and the implications of current and potential trends on the hotel's operations and service offerings. It assesses the hotel's capacity to produce products and services and concludes with a summary of key findings and recommendations for the hotel's strategic development, supported by relevant references.

Contemporary Hospitality
Industry

Table of Content
• Introduction
• PESTEL analysis
• SWOT analysis
• Impact of external factors
• Implication of current and potential trends
• Capacity of the hotel to produce products and services
• Impact of external factors on current and potential trends
• Conclusion
• References

Introduction
Hospitality industry is that industry which
involves variety of services provided to the
people which include the services which
provide leisure time to the people. In the
hospitality industry there are different
sectors which are included and each sector
provides different types of services to the
people. The different sectors include the
food and beverage, travel and tourism,
entertainment and the accommodation.

PESTEL analysis
•Political factors- The government plays the major
role in the establishment of any hotels. This is
because the taxation of the county rules can impact
the position of the hotel as they might have to pay the
higher taxes.

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•Economic factors- foreign exchange rate of the county is the main
cause because of which it can restrict the entry of foreign guest in the
hotel.

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•Social factors- Each and every hotel tries that the
hotel should be in accordance with the
requirements of the guest. This is because no
guest would like to come in that hotel which is not
meeting their expectation. Also there are different
classes of people who visit the hotel thus, the
hotel must meet the expectation.

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•Technological factors- the main technology at today time is used in the hotels
because of the trends and also the market dynamics

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•Environmental factors- The hotel industry has
also to focus on the factors which are related
with the environment because people are
becoming aware for protecting the environment.

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•Legal factors- Every country has their own
rules and regulations which has to be followed
by the hotel for their success and existence in
the market. If these factors are not followed by
the hotel then they might have to face the
issue.

SWOT analysis
•Strengths- The major strength of The Shankly hotel is that the services and the
rooms which are provided to the people are just amazing.

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•Weakness- The major weakness of The
Shankly hotel is that the rooms are quite
expensive which cannot be afforded by every
person.

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•Opportunities- The current market is based on the
competition for which The Shankly Hotel has to
make itself unique by spreading the business in other
countries.