This report provides a comprehensive analysis of the contemporary hospitality industry, examining various aspects such as PESTEL factors (Political, Economic, Social, Technological, Environmental, and Legal), SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of Intercontinental Hotel Group and Hyatt Hotel. It also delves into supply and demand dynamics within the industry, exploring the impact of occupancy rates and customer expectations. Furthermore, the report identifies and evaluates current and future trends, including robotic technology, solar panel adoption, and the decline of counter booking, along with the rise of AI, IoT, and recognition technology. The analysis highlights the importance of adapting to technological advancements, economic shifts, and changing consumer preferences to ensure sustainable growth and profitability in the dynamic hospitality sector. References from academic journals and industry publications are included to support the analysis.
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