Intercontinental London: Examining PESTLE and SWOT Factors

This report provides a comprehensive PESTLE (Political, Economic, Social, Technological, Legislative, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Intercontinental London within the hospitality industry. The PESTLE analysis identifies key external factors influencing the hotel, including the impact of government policies, economic cycles, social trends, technological advancements, legal regulations, and environmental considerations. The SWOT analysis assesses the internal strengths and weaknesses of Intercontinental London, such as its geographical presence and information security, while also exploring external opportunities like market fragmentation and threats such as the sharing economy and unprecedented events. The report concludes by discussing the implications of current and potential trends in the hospitality industry, including the focus on sustainability, local experiences, and healthy food options. This analysis offers valuable insights into the strategic positioning and potential future challenges and opportunities for Intercontinental London.

Unit 1 the Contemporary
Hospitality Industry (GB)

Table of Contents
Political factors affecting hospitality industry
Economic factors affecting hospitality industry
Social factors affecting hospitality industry
Technological factors affecting hospitality industry
Legislative factors affecting hospitality industry
Environmental factors affecting hospitality industry
Strengths of Intercontinental London
Weaknesses of Intercontinental London
Opportunities of Intercontinental London
Threats of Intercontinental London
Implications of current and potential trends in the hospitality industry
References

Political factors affecting hospitality industry
Political factors which are affecting the hospitality
industry are dependent on the government power over the
organization.
The Travelling Ban has killed the hotel and tourism
industry.

Economic factors affecting hospitality
industry
Economic factors affecting the hospitality industry
depend on the weekend currencies and economic cycles.
Strength of currency has bolstered the industry.

Social factors affecting hospitality industry
Social factors which are affecting the hospitality industry
depend upon the customers' behavior.
Customers follow the trends along with the taste and
preferences.

Technological factors affecting hospitality
industry
Technological factors affecting the hospitality industry
depend upon social media and scratching reviews.
Updates in technology are increasing day by day.
The Internet has the major role in fast sharing of news
across the world.

Legislative factors affecting hospitality
industry
Legal factors affecting the hospitality industry depend
upon the laws which must be followed by the hotels and
restaurants.
High crime rates have driven the property of the hotels.