Contemporary Hospitality Industry: Scale, Scope, and Diversity Report

This report provides a detailed analysis of the contemporary hospitality industry, with a specific focus on Marriott. It begins by examining the current scale, scope, and diversity of the industry, including its economic impact and various business models. The report then delves into Marriott's organizational structure, comparing it to competitors like Hilton and Hyatt, and assessing the roles of different departments. Furthermore, it assesses staffing requirements across various roles within the hospitality sector, from front office to housekeeping, and discusses the responsibilities and qualifications for each position. The report also addresses the role of professional bodies and organizations, such as the British Hospitality Association, in supporting and promoting the industry. Finally, the report touches upon operational, managerial, and legislative issues, as well as potential trends and developments within the hospitality sector, providing a comprehensive overview of the industry's current state and future prospects.

Contemporary Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyses the current scale, scope and diversity....................................................................1
1.2 Discuss the organizational structure......................................................................................1
M2 ..............................................................................................................................................2
1.3 Assess the role of hospitality related organizations and professional bodies. ....................2
TASK 2............................................................................................................................................3
2.1 Assess the staffing requirements...........................................................................................3
2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff........4
TASK 3 ...........................................................................................................................................5
3.1 Analyses operational, managerial and legislative issues resulting from recent
developments...............................................................................................................................5
3.2 Discuss the current image of the hospitality industry...........................................................6
M3 Different size of businesses in hospitality industry..............................................................6
TASK 4............................................................................................................................................6
4.1 Present justified predictions for potential trends and developments in hospitality. .............6
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Hospitality industry is one of the industry which is generating the revenues in the various
country. In the hospitality industry, providing quality services and dependent on the customer
satisfaction. Marriott is the international hospitality company in the Washington. It is the one of
the hotels and lodging business founded in 1927. In this report, we will explaining and analysing
the Marriott scope, current scale and diversity in the hospitality industry. We will explaining the
organizational structure, assess the different roles, assess the staffing requirement,assess the
roles, responsibilities of staff. We will also explaining the current image of Marriott, discussing
the operational, managerial and legislative issues of current development. We will explaining the
trends and developments.
TASK 1
1.1 Analyses the current scale, scope and diversity
Marriott is the largest hotel company in the hospitality industry. Marriott can done the
business travel, tourism and hotels. The hotels business of Marriott is growing the large level in
the hospitality industry. They can give the hotel services, travels and tourism services to target
the customers. They can also efforts on expanding their hotel business. They can provide quality
services of hospitality, restaurants services and other services to customers luxury and their
satisfaction.
They can give the health care services, corporate hospitality like organizing the business
meeting, conferences and seminars, sport event and other event for the guest for entertainment.
They can organizing these types of event for their current and futures growth. They can also
provide the foods facilities for their restaurants segment and housekeeping services, drinks and
many more services to the customers. Marriott includes services like club, catering, bars,
beverages and accommodation in their hotels (Basak and Khanna, 2017.).
They can also travels and tourism business for providing the holidays packages in special
festivals and events. Marriott will expanding the travels and tourism business and giving the
more services for the target customers. They can diverse their services through grow the level,
better facilities and providing better quality services to the customers.
1.2 Discuss the organizational structure
In the hospitality industry, there are many hotels and their organizational structures are
different from other. So that they can provide different services from other organization. For an
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example Hilton, is the another international hotel in the UK and competitor of the Marriott.
Hilton is also provide the hospitality services, foods services and travels services as compare to
the Marriott. There are another competitors of Marriott like Hyatt worldwide Hotels and Star
wood Hotels. These are also same segment in the hospitality industry.
The organizational structures of Marriott, there are many categories such as rooms, foods
beverages, human resources department , finance departments, marketing department and
operations department, information departments and main branches. They can adopted the
strategies for expanding the business and trying to futures growth as compare to other hotels.
Marriott is established their own theme parks in UK for requirement of the customers, so that
targeting the customers and futures growth of their business (Haas, Vlasses and Havey, 2016).
M2
The organization structures of Hilton, it is divided into categories like front office,
housekeeping, departments such as HR, marketing, information technology, finance etc.
restaurants, security and other categories includes in their hotels. These categories are handled by
the managers appointed by the human resources manager. As well as another services considered
as catering facilities and theme park facilities to the customers. This is also different from other
hotels as compare to Marriott. In the catering facility, they can provide the better quality foods
and beverages and drink as well as compare to Marriott and Star wood hotels. Hilton is giving
the theme park facilities for the customer requirements. They can expanding the theme park
facilities and catering facilities to target the customers. Hilton is also providing the catering
services and established the theme parks for guests. So that Hilton, has adopted the strategies for
expanding their business.
1.3 Assess the role of hospitality related organisations and professional bodies.
Professional bodies plays many roles in the hospitality organization for better promoting
to their hospitality business. Professional bodies involved British Hospitality Association, British
Innkeeper Associations and Springboard UK, all the institution established in the UK (Hall and
et.al., 2015).
British Hospitality Association: This association is to creating the job and new policies
related to hospitality organization. They can ensure that proper environment for tourism
business. They can implementing the policies and procedures related to hospitality organization.
They can implementing and analysing the financial growth and scopes of career in the hospitality
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organization. They can ensure and helping for established restaurants, club, pub, foods services
for attracting the customers .
Institution of Hospitality: This institution is providing to the training related to the
hospitality organization. This is an educational institution related to hospitality. It is system of
students training and they can support for the students for hospitality training. This institution are
world wide of hospitality organization,
British Institution of Innkeepers: This institution is to support and provide advice
related to the hospitality organization. They can upgrading in their standard of professional in the
hospitality. They can representing the workers in the hospitality organization (Jones, Hillier and
Comfort, 2016).
Springboard UK : This institution is to helping the youth to achieving their goals in
hospitality sectors. They can helping for finding the jobs in hospitality sectors. This institution is
to promote the hospitality and tourism sectors. They can provide learning related to the
hospitality organization. They can provide the communication for helping to understand the
hospitality services (Kim, Vogt and Knutson, 2015.).
People 1: It is the support and local bodies related to hospitality organizations. It is help
to creating the opportunities for the jobs and giving the information related to hospitality
organization. They can helping for employers to implementing the solutions related to their job
performance. They can also providing training and also give the certificate for training programs.
TASK 2
2.1 Assess the staffing requirements
Requirement of staffing is more important in management and operation of the
hospitality organization. Staffing is important in management work such as front office
management, foods and beverages management, etc. In the operation work such as information
technology, finance, marketing and human resources. In the hospitality sectors, staffing is must
in jobs such as catering services, foods services, laundry services, housekeeping services and
other services in the hospitality.
There are many positions in hospitality organization which is requirement of staffing in
many jobs like events, guest relations, front office, sales services, maintenance and travel related
services. Staffing is the required in the hospitality sectors for providing the better quality services
and maintaining the hotels, resorts, restaurants, clubs etc. Staffing is included in services such as
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cleaning services, tourism services, house keepers, kitchen services, cooking services and other
services. Staffing is important for other activities like advertisement activities for expanding
their businesses.
Foods services: Staffing is the part of foods services in the hotels. Because in the hotels,
restaurants are established for providing foods services to the guests and without staff there is no
possibility for providing better services to the guests. Staffing is essential for cooking, kitchen
cleaning and it is helps in menus following and timing for providing foods services.
Housekeeping Services: Staffing is the part of housekeeping services in the hotels. In the
hotels, they can provide housekeeping services to the guests. In the housekeeping services
includes cleaning rooms, better quality equipment in the rooms etc. for customer satisfaction and
customer comfortably in the hotels (Mitchell, B.G. And et.al., 2015.).
Travel Services: Staffing is the important for travels services for customer satisfaction.
Because hospitality sectors is adopted customers focused approach. So that they can provide
travel facilities and services in the holidays and on the festivals. They can provide better facilities
and services through customers needs and wants.
2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff
There are many roles and responsibilities of staff in the Marriott. In the hotels, there are
mane jobs and work, so that staff is requirement in the all the works.
Front office Role: The role of front office job is to check in guests, keep clean the front
desk areas, solving the complain, manage the amount of money, issues related to rooms. Front
areas is the main part of hotels. So that supervisor can be ensure that area of front desk is proper
and well designed. The staff of front office is well educated, well communicated and positive
attitude towards the hotels. The qualification of front office work is the better communication
skills, interpersonal skills and positive behaviour so that guests are more comfortable for taking
the services.
Housekeeping Role: The role of housekeeping is to cleaning the room and maintaining
the rooms properly so that guests to be happy for their services. It is the responsibilities for
maintenance of all the rooms and providing services to their guests. So that guest make
comfortable and safe for the room environment. The qualification of housekeeping is to must
have communication skills, behaviour skills and social skills (Singal, M., 2015.).
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Management Role : For the management work, senior level manager is to hiring the
junior level manager for management all the works and jobs in the hotels. The role of manager
is to managed the all works like front office management, housekeeping management, finance
management, marketing management, human resources management and operations
management. Managers is responsible for analysing the sales and profits, maintain the standards,
managed the staff hiring and training. The qualification of managers is to must have
organizational and interpersonal skills and communication skills as well ((Kim, Vogt and
Knutson, 2015).
TASK 3
Covered in power point presentation
TASK 4
Covered in power point presentation.
CONCLUSION
The current report has summarized the hospitality industry of UK with a foremost context
of Marriott hotel. It has been done in 3 vital parts with its first section defining the present scale,
diversity and scope of hospitality industry. It has together demonstrated the organizational
structure of various hospitality industry by together assessing their roles. The second section has
assessed the staffing requirements along with their accountabilities. Lastly, it has specified the
recent development of hospitality industry by together referring to the legislative requirements of
this particular sector with justifications to meet up the current trends and development.
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REFERENCES
Basak, A. and Khanna, K., 2017. A Study on the Selection Criteria of Different Hotels of Delhi
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Haas, S.A., Vlasses, F. and Havey, J., 2016. Developing staffing models to support population
health management and quality outcomes in ambulatory care settings. Nursing
Economics. 34(3). p.126.
Hall, L. and et.al., 2015. Roles, responsibilities and scope of practice: describing the ‘state of
play’for infection control professionals in Australia and New Zealand. Healthcare
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Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some
personal reflections on corporate challenges and research agendas. International Journal
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Kim, M., Vogt, C.A. and Knutson, B.J., 2015. Relationships among customer satisfaction,
delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism
Research. 39(2). pp.170-197.
Mitchell, B.G. And et.al., 2015. Hospital infection control units: staffing, costs, and
priorities. American journal of infection control, 43(6), pp.612-616.
Rauch, E., Damian, A., Holzner, P. and Matt, D.T., 2016. Lean Hospitality-Application of Lean
Management methods in the hotel sector. Procedia CIRP. 41. pp.614-619.
Singal, M., 2015. How is the hospitality and tourism industry different? An empirical test of
some structural characteristics. International Journal of Hospitality Management. 47.
pp.116-119.
Wu, P.H. and Liao, J.F., 2016. Service-oriented organizational citizenship behavior, perceived
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