Impact of Pandemic on Hospitality Industry: A Comprehensive Analysis

This comprehensive report delves into the transformative changes within the hospitality industry since the onset of the pandemic. It begins with an introduction outlining the background, aim, objectives, research questions, and the significance of the study, setting the stage for an in-depth analysis. The literature review explores the evolving trends, including the rise of virtual reality and a focus on social well-being, and the challenges faced by hotels, such as declining bookings and the need for enhanced safety measures. The methodology section details the research approach, data collection methods, and ethical considerations. The data analysis and findings, along with the conclusion and recommendations, offer valuable insights into the strategies employed by hotels to combat the pandemic's impact, such as increased online promotions and enhanced hygiene practices. The report concludes with a detailed appendix, including a questionnaire and research proposal, providing a complete overview of the study and its implications for the future of the hospitality sector. The report also highlights the challenges like changing customer requirements and the need for businesses to take effective actions which in turn leads to minimize the challenges and improve the overall performance by grab attention of many customers towards it.

To analyze how the
hospitality industry has
changed since Pandemic

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................5
Background..................................................................................................................................5
Aim...............................................................................................................................................5
Objective......................................................................................................................................5
Research question........................................................................................................................5
Significance..................................................................................................................................6
Rationale......................................................................................................................................6
LITERATRURE REVIEW.............................................................................................................7
Trends of hospitality industry during Covid-19...........................................................................7
Challenges faced by hotels since pandemic.................................................................................8
Strategies used by hotels in order to combat situation of pandemic............................................9
RESEARCH METHOLOGY........................................................................................................10
Research type.............................................................................................................................10
Research approach.....................................................................................................................10
Research Philosophy..................................................................................................................11
Data collection...........................................................................................................................11
Data analysis..............................................................................................................................11
Sampling....................................................................................................................................12
Ethical consideration..................................................................................................................12
Limitation...................................................................................................................................12
Reliability and validity...............................................................................................................12
DATA ANALYSIS AND FINDINGS..........................................................................................13
Conclusion.....................................................................................................................................21

Recommendations..........................................................................................................................21
REFRENCES.................................................................................................................................23
APPENDIX 1.................................................................................................................................25
Questionnaire.............................................................................................................................25
APPENDIX 2.................................................................................................................................27
RESEARCH PROPOSAL.........................................................................................................27
Background................................................................................................................................27
Aim.............................................................................................................................................27
Objective....................................................................................................................................27
Research question......................................................................................................................27
Rationale....................................................................................................................................28
Significance................................................................................................................................28
LITERATURE REVIEW..............................................................................................................28
RESAERCH METHODLOGY.....................................................................................................29
Research type.............................................................................................................................29
Research approach.....................................................................................................................29
Research philosophies................................................................................................................29
Data collection...........................................................................................................................30
Data analysis..............................................................................................................................30
Reliability and validation...........................................................................................................30
Limitation...................................................................................................................................30
TIMELINE....................................................................................................................................30
REFERENCES..............................................................................................................................32
APPENDIX 3.................................................................................................................................33
Presentation................................................................................................................................33

INTRODUCTION
Background
Pandemic is one of the worst situations that have been and still impacting the various
sectors of worlds. The present condition has been adversely affected by the cons of covid crises
which has enable the organization of several sectors to evolve different pattern for operating and
functioning. It has been analyzed that among all sectors, hospitality sector is affected the worst
from pandemic and that is why, the research could shed a light upon the ways through companies
will revive from this situation easily. The current research concentrates on the impact of
pandemic emerged changes in hospitality sector of United Kingdom. The focus of current study
is evaluated the trends and challenges being faced by hospitality sector as whole. In addition to
this, it is one of the most crucial sector which provides assist in generating various opportunity
for growth of nation so it becomes important to look into this topic to attain knowledge regarding
the same.
Aim
To investigate the ways in which hospitality sector has been changed since the Pandemic
Objective
 To identify the trend of hospitality industry during the covid-19
 To examine the challenged faced by hotels since pandemic
 To ascertain strategies used by hotels in order to combat the situation of pandemic
 To recommend the best ways through which hotels may back on track after the covid 19
and enhance its performance.
Research question
 What are the trends of hospitality sector?
 What are the challenges faced by hotels since pandemic?
 What are the strategies for combating situation of covid 19?
 What are the ways through hospitality sectors can back on track after pandemic to
enhance its performance?

Significance
This will provide assistance to firms operating in hospitality sector for understanding
crucial factors to improve current condition. The importance of the present study is related to the
firms who are operating under hospitality sector so that they implement the strategies in order to
meet the defined aim. Also, the significance of the study is related to other scholars who also
want to study on this particular topic so that they use the sources and information as a secondary
research. Overall, it can be stated that through the present study, scholar is able to examine the
challenges as well as strategies to combat from the worst situation and this in turn causes positive
impact upon the overall performance easily.
Rationale
The purpose behind selecting this specified topic is to understand the current situation
and its impact on hospitality sector. It is identified as issue due hospitality sector’s significant in
UK growth and development which getting lower as compared to previous. This in turn
recognized as a research issue because in today’s world it is essential to identify suitable
strategies for overcoming challenges of pandemic to attain sustainability, otherwise it causes
adverse impact upon the overall performance of a business. With the help of present study,
scholar also define the ways through which hospitality sector able to minimize the challenges
pertaining to pandemic. Further, investigator could shed a light through thematic data analysis in
order to understand the strategies implemented by the hospitality industry that assist to attain the
objective of hospitality sector during pandemic.
Another rationale for conducting the study on this topic is such that scholar have their
own interest to study on this topic in order to raise the knowledge pertaining to strategies
employed by hospitality sector. Moreover, University provided the title and that is why, there is a
need to study on this topic so that it assists scholar to enhance their current knowledge and
generate the best outcomes as well.

LITERATRURE REVIEW
Trends of hospitality industry during Covid-19
As per the views of Bajrami, and et.al, (2021)hospitality industry is going under varied
new transformation phase during Covid-19 pandemic period, where trends are being shaped
within industry dynamically for strengthening people confidence again. Globally pandemic has
slowed people bookings within hotels and to further extensive dynamic competencies being
shaped up within Covid-19 for setting comeback effectively and gaining consumers confidence.
Virtual reality factor is one of the most essential factors evolving, where it is an increasing
popularity fort organizing hybrid events. Virtual outreach holds specific focus for evolved
competencies, a where participation is done by hotels to provide people high scale comfortable
experience and larger scale diverse experience. Also, second trend is of social well-being, where
health and wellness are widely focused on to provide customers best comfortable experience.
Hotels are investing towards regular sanitization facilities and health check up facilities for all
people, where temperature checks up is also there. It has been also found that investments are
further correlated towards operating best strategic innovations, larger scale creative health and
wellness facilities for gaining consumers confidence (2021 Top hospitality industry trends,
2021). During Covid -19, travel can only regain confidence among people when hospitality
industry further consistently bring on best health safety practices for people.
Sustainability has been found to be another key trend where hospitality industry is widely
investing for synchronizing new aspects of planned eco friendly practices, and sustainable
competencies which strengthens up larger scope variedly. However, Denizci Guillet and
Chu(2021) presented contrast aspects in research papers where trends within hospitality industry
after Covid-19 are typical to be practically implemented for gaining customers confidence. The
changing social living factors around world has been drastically impacting hospitality measures
among hotels, where for strengthening new measures it will took larger time period.
Furthermore, it can be also analyzed that strategic vision and larger scale consistent expertise
factors has to be further implemented by managers, leaders at hospitality companies for
strengthening competitive innovation rise actively. In addition to this, it is also analyzed that
customers are also focused upon the sustainability and that is why, they prefer those hotels who

consider such aspects in order to ensure hotels have taken any positive steps to responding the
pandemic situation.
Challenges faced by hotels since pandemic
As noted byDwivedi and Rathore (2021), there are various challenges faced by hotels
within hospitality industry since global pandemic Covid-19, where there are varied new downfall
factors experienced by companies to regain strengthened vision. Decline in consumer’s bookings
and confidence towards safety standards among people has declined their confidence to travel,
which has lowered hospitality industry performance benchmarks widely. This further can be
analyzed that hotels change in revenue and goodwill benchmarks has been resulting in extreme
downfall in bookings by people. Challenges faced by hotels also signifies that there is an extreme
pressure of keeping up with safety measures and sanitation requirements on regular time periods,
where this further bring rise on new investments priorities. Hotels have been constantly focusing
to further bring on further confidentrise among people, by investing towards welfare and social
standards.
The challenge of increasing resources investments also comes as specific parameters,
where further new resources larger scale connective benchmarks is challenging for practical
implementation. This further also signifies that hotels have to further train staff, as per new
safety and welfare regulations for gaining consumers confidence back which also holds varied
new specific problems. Hospitality trends investments have to be further significantly worked
on, as there is varied scale decline in people confidence for bookings for travel. Due to close
down in aviation and tourism globally, hospitality faces extreme challenge where further
strategic planning is needed to regain larger scale rise profoundly.
According to Dube, Nhamo and Chikodzi(2021) hospitality industry also faces
challenges regarding to changing requirement of the customers and this in turn cause adverse
impact upon the overall performance. Thus, it might causes opposite impact upon the sales
performance and this in turn somehow leads to affect the overall performance in adverse manner.
It is not easy to examine the changing perception of customers because they are only focused
upon safety and precautions that might affect the overall performance in adverse manner. As a
result, it leads to cause direct impact upon the sales performance of a business that causes brand
image of a company in negative way. Hence, to overcome such situation, it is necessary for the

businesses to take effective actions which in turn leads to minimize the challenges and improve
the overall performance by grab attention of many customers towards it.
Garrido-Moreno, García-Morales and Martín-Rojas (2021), explains in research papers
that it is widely typical to further regain consumers to book travels, where hospitality industry
will face long time repercussions. Physical dimensions globally are variedly changing within
recent time periods, where further leveraging new face will come as challenge for varied specific
scale rise actively. Furthermore, technical innovation has to be implemented on face with
functional rise within hospitality industry to regain consumers travel bookings effectively. This
further also evolves on specific scope for strengthening key functional scale rise technically,
which connects towards strengthening key larger goals profoundly for larger specific time
periods. Challenges such as increased pressure to gain competitive rise within dynamically
evolving hospitality standards also comes as practical challenge, where for instilling new scale
rise fundamentally heads on towards larger investments. This further also demands hospitality
companies to strategically rise among new leadership aspects within business, where taking
accurate steps is also fundamentally crucial within longer time periods.
Strategies used by hotels in order to combat situation of pandemic
As per the views of Kim, Bonn and Hall (2021)strategies used by hotels in order to
combat varying situation of pandemic will further play crucial role for strengthening larger scale
rise among customers bookings specifically. Increasing online promotions should be done by
further increasing new investments for promoting best safety, hygienic practices among people
and also for leveraging wider connective goals actively. Strategies such as regular timely
sanitation of premises, health and safety check up for all guests and establishing temperature
check, will enable hotels to combat situation strategically. This further also connects on towards
keeping up new connective benchmarks for regulating check up facilities based on quality
control premises within hospitality industry.
It can be also analyzed that for combating pandemic situation, hotels are further
proceeding to further expand commercial business networks by proceeding towards untapped
new goals. Training and management standards are also further connected for presenting best
working innovation rise actively, further bringing on practical growth engagement parameters.
Author has researched in research papers that strategies taken by managers in hospitality

companies for combating pandemic problems, holds high significance within business run , for
scaling up competencies and also primitively expanding larger scale work domains actively.
This in turn cause positive impact upon the overall performance and also improve the
performance in positive manner.
Hospitality companies are further investing to bring on social scale expertise, for
connective diversity aspects strengthening wider goals which enhances scope for consumers
bookings. Another author, Le and Phi (2021), also examines that future within hospitality
industry has been vividly coming to a declined phase of complex business choices and practical
vision has to be further in built actively. This further also signifies specific focus for
strengthening larger connective goals actively, specifically bringing on best safety standards
towards investments and to further also expand key paradigms for dynamic growth
potentialities. Hospitality companies are further also growing toward changing phases of
specific work competencies and dynamic key connective paradigms , where larger scope is
present for strengthening innovation profoundly. This further also connectively brings on wider
connective paradigms, for bringing larger pace actively to yield towards diverse business
domains within changing global scenarios.
RESEARCH METHOLOGY
Research type
There are two ways in which research can be conducted it comprises qualitative and
quantitative. In addition to this, it helps in attaining the objectives of study so that effective and
relevant outcome can be derived (Leavy, 2017).Qualitative research refers to giving emphasis on
the concepts, experience and views of people to understand and gain the knowledge on the same.
Quantitative research can be used to collect the numerical data and accomplish the objective of
the same To study this specified topic scholar will utilize the qualitative research so that it
becomes possible to identify how hospitality sector has changed since covid 19.
Research approach
Inductive and deductive are two forms of approaches that can be sued to carry forward
the research. in qualitative and quantitative research inductive & deductive approaches are

utilized respectively (Cingoski and Petrevska, 2018). As per the present aim, the scholar has
chosen inductive research approach which assist to meet the defined objectives. With the help of
adopted research approach, scholar has investigate the ways in which hospitality sector has been
changed since the Pandemic
Research Philosophy
It is a belief through which relevant information can be gathered and analyzed so that
effective results can be drawn in order to meet the defined aim. There are two types of
philosophies used by the scholar i.e. interpretivism and positivism. In the presents study, scholar
has been used interpretivism philosophy because it assists to interpret the objectives in effective
manner (Nayak and Singh, 2021). As per the chosen research type, it has been examined that
researcher should use interpretivism research philosophy which in turn assist to identify the
strategies used by hotels in order to combat the situation of pandemic
Data collection
Data collection is the way through which information can be gathered in order to
generate the best outcomes by using range of methods. There are two data collection methods
has been used by the scholar in the present study such that under primary research, survey
method is adopted through the means of questionnaire. Also, the questions are designed in such a
manner that helps to answer the research questions. On the other side, under secondary method,
scholar used recent published articles and books in order to develop brief thesis.
Data analysis
To interpret the results collected by researcher, data analysis technique is used. There are
two types of data analysis methods used by the scholar i.e. thematic data analysis and SPSS.
Thematic data analysis is used to interpret the qualitative research type and based upon the tables
and graphs, whereas, SPSS is used to analyze the quantitative data analysis so that effective
results can be drawn. In the present study thematic data analysis has been used in which different
figures, data and table has been used in order to present the findings in effective manner. With
the help of chosen method, scholar is able to investigate the ways in which hospitality sector has
been changed since the Pandemic.

Sampling
Sampling is all about to choose the specific group in order to generate the best outcome
from the defined population. For the project, 20 numbers of managers will be taken for in depth
analysis within hospitality industry where this will enable to further bring on varied functional
analysis worked on, for analyzing engagement aspects effectively within longer time run. This
will further create effective analysis done among research aspects, within hospitality industry
factors where analytical data can be further synchronized as per varied competencies.
Ethical consideration
The ethical considerations specifically bring on specific focus on aspects that research
will be done in ethical way for keeping up with accuracy in check, and also further creating
engagement aspects effectively within longer time run. Ethically it is widely crucial that research
will be done in ethical format, keeping in mind that there will be no bias done and also
significant strength has to be further focused on for strengthened scope imperatively. Plagiarism
will be avoided to keep data authentic and in check with varied working specifics, for
strengthening up key working parameters and to analyze varied strengthened scope within future
benchmarks among project.
Limitation
The research has limitation that it will be analyzing aspects within hospitality industry on
whole and not towards any specific company, where data will be based on whole industry where
strategic imperative engagement will be also on larger horizons worked on actively. In addition
to this, time, money and unavailability of the resources are also consider as a research limitation
for the present study. In order to overcome such issue, qualitative research has been used which
is cost-effective and time saving. Otherwise, quantitative research type can be used that helps to
examine the overall results in more effective manner. Moreover, to solve the unavailability of the
sources, scholar should use the keywords related to topic that helps to minimize the issue as well.
This in turn assist to meet the defined aim and also accomplish the results as well.
Reliability and validity
It is also necessary for the scholar to concern with the validity and reliability aspects.
This in turn assist to improve the overall results in positive manner. Along with this, for
reliability aspects, scholar should select the sources which are published after 2017 so that