Contemporary Hospitality Industry: Operations, Growth, Skills, Roles

This report provides a comprehensive overview of the contemporary hospitality industry, focusing on various business types, operational departments, and the industry's contribution to international, local, and national economies. It delves into the interconnected relationships between operational and functional units, highlighting how licensing and franchising agreements influence global development. The report also analyzes the range of operational roles within the industry, the skills required for these roles, and the current skill shortages. Furthermore, it reviews skill gaps and proposes strategies for addressing them, examining the impact of these gaps and potential solutions. The study uses Marriott International as a case study, exploring its global presence and business strategies. Desklib offers similar solved assignments and resources for students.

The contemporary hospitality
industry
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Different type of business within the hospitality industry and diverse product served by them
................................................................................................................................................3
Range of functional and operational department within the chosen business........................4
Contribution of hospitality industry in international, local and national economies.............4
Enter relationship between operational and functional units.................................................5
Use of licencing and franchising agreements has an influence the global development.......5
Analysation of licencing, global growth and franchising contribution to the economy........6
Range of operational roles......................................................................................................6
Skills that are required to particular role within the hospitality industry and current skill
shortage...................................................................................................................................7
Review of skill gaps within hospitality industry and strategies to addressing these gaps.....8
Impact of skill gaps and solution to addressing......................................................................8
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9
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INTRODUCTION
The hospitality industry is one of the biggest industry do too their classification and grading
system, and also, innovation ownership , level of services and also the future trends. There are
different type of hotels and restaurants which provides standard services to their customers. most
of the hotels also contain restaurant in their own organization.
This report will cover the study of Made international which is American multinational company
operating logging in financing the hotel, timeshare properties and residential properties. this
company has 30 brands and 7642 properties containing around 1423044 In the 131 countries and
territories.
this company is currently looking to expand their business more in Asian countries like India,
Indonesia China etc.
MAIN BODY
Different type of business within the hospitality industry and diverse product served by them
There are various types of businesses within the hospitality industry and these are bored into the
different different categories like food and beverage, accommodation, travel and tourism and
also entertainment. (Jiang, and Alexakis., 2017)
Accommodation in hospitality industry
Accommodation is one of the nargis sector in austerity industry comprising different type of
hotel and facilities that have to provisions off over the night accommodation for the travellers
who are looking to stay for night. there are various spa hotel, luxury hotels and resort and also in
good breakfast are some of the most important player in the industry.
Travel and tourism
Travel and tourism can include the tour operators, companies, transportation is like airline, train,
shapes etc. This sector has huge contribution in the growth of prosperity industry and helping
this industry to grow. they offer a wide range of travelling packages and their tools can also
include accommodation and other restaurant services.
Entertainment
Entertainment is also the part of hospitality industry, no wonder why many top tourism
destination like museum, theatres and many more other captivate and entertain the tourist.
Food and beverage
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Food and beverage is also a part of hospitality industry where customers can eat food with their
family and they also have option to choose if they want to go with her non veg then they can go
with the non veg if they want veg than veg. Restaurant’s, coffee shops and small food sharing
shops are the part of food and beverage industry and they offer wide range of food and
beverages that satisfy the customer need
Range of functional and operational department within the chosen business
There are various types of functions and operations within the hospitality industry (SHARMA,
and SRIVASTAVA., 2020). Hotel Marriott international is also part of hospitality industry
where many functional operation department that helped them to achieve goals and objective
and satisfy their customers.
Front office
Front office manager it S possible to manage the front office of the hotel where they welcome
the guest on their arrival and also confirm and book their hotel rooms from the office as well.
That office is just on the entrance where they communicate with the guest and book bear hotel
and cheque if they have already booked.
Housekeeping
Housekeeping department is responsible to Maintain the ropes including the cleaning of bad,
changing the back the bed sheet and also they have checklist according to the cleaning done by
them. their role is to arrange the room and clean it properly before the arrival of the guest so
when guests arrive in the room they can get a better and clean room.
Human resource department
Human resource department is responsible to bring skilful Employees for the Marriott
international where they Recruit and select employees on the basis of job roles. they identify the
workers or candidates who are having a skills and knowledge about the particular job and they
can work on that role effectively.
Marketing
Marketing department is essential part of the Marriott international where marketing team is
responsible to advertise and promote the hotel within the market (Kallmuenzer., 2018). they plan
all about customers they want to target an also attract customers by product and services through
the campaigns.
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Contribution of hospitality industry in international, local and national economies
Hospitality industry has huge role in the growth of national, international and local economies.
On the national level organisations like Marriott international working in a different different
countries which means that they are bringing currencies from the other countries that is making
their own currency stronger. on the national level be paid access within the United Kingdom that
is used by the government to facilitate the general public. This taxes can also be used to generate
employment in the United Kingdom which means that people in the country will be able to get
job and they will be no more unemployed. Only like local level Small hotel an restaurant’s
create jobs opportunity for the local people who are living nearby and also create chances of
getting more tourists through the hospitality industry. people who come from the outside need to
stay in a hotel in they look for the food and beverages and this is the role of hospitality industry
that play in the local level as well. It is an direct contribution to the local government or state
government so they can increase their collection after taxes and use it to develop.
Enter relationship between operational and functional units
Operational management or operational unit is the administrator of the business practises to
create the highest level of efficiency and possible for the organisation within the hospitality
industry (Altinay and Taheri., 2019). it is concerned with the converting material and labour into
the services and goods as efficiently as possible to maximise the companies profit an company
and take competitive advantages within the market where they are operating their business. in
operational units operational team is responsible too work effectively so they can develop new
product and services that could be helpful for the customers to satisfy their needs and demand.
they take information from the marketing team which is a part of functional unit and develop
using the informative data to justify customer needs.
On the Other side functional unit is the structure that is directly compromised with the team
member of the project allocated according to the different function unit within the organisation.
a typical organisation has different functional unit that can include the human resource
department, Operations, human resource, finance, information technology and administration.
This all function of the organisations are interrelated with the each other and help each other in
getting success an objectives. For example- Finance is helpful in providing fines to each and
every other department. They also ensure that if each department is using the funds effectively
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or not and without having a funds department within the organisation cannot be run or achieve
their objectives.
Use of licencing and franchising agreements has an influence the global development
Licencing is the agreement that is taken by the business owner which guarantees the rights to use
the licences brand name and other intellectual property rights a similar story copyright. the best
example of the licencing can include the company using popular characters are designing like
Mickey Mouse on their products (Jones, Hillier, and Comfort., 2017). on the other side licencing
can also be used to expand business globally anet has huge contribution in developing global
hospitality industry. Countries provide licence to foreign gun companies so they can use this
licence to run their business effectively.
On the other side when it's come to franchising it is different type of market entry strategy that is
used by the one business where they franchise their business in another country where other
people operate and use their business name. One business give their rights an logo an also
procedure of making food an whatever do do. The main business is known as franchisor an A
person or a businessman who buy the rights I known as franchisee.
Analysation of licencing, global growth and franchising contribution to the economy
Licencing and franchising and global growth have huge contribution to the economy. hospitality
industry is growing day by day on the global level and they are taking help of licencing and
franchising do open their business in the global level so they get on more and expand their
business effectively. Growth of this industry is contributing by exchange rates that is direct
benefit to the economy becausr the home country get the money from the other countries which
means that their own currency will be more stronger. Another biggest benefit of franchising
licencing and growth on the global level is that better relationship with the other countries
becausr their own companies are working in their own other countries. this is the helpful in
growing other countries if they want loan oared other help from the companies then begin take
loan from them.
Range of operational roles
Operational management or operational unit is the administrator of the business practises to
create the highest level of efficiency and possible for the organisation within the hospitality
industry. it is concerned with the converting material and labour into the services and goods as
efficiently as possible to maximise the companies profit an company and take competitive
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advantages within the market where they are operating their business. in operational units
operational team is responsible too work effectively so they can develop new product and
services that could be helpful for the customers to satisfy their needs and demand. they take
information from the marketing team which is a part of functional unit and develop using the
informative data to justify customer needs.
Operational management has huge role in developing the hospitality industry or The Marriott
international business (Bavik,., 2020). They are having an effective team who are helping them
to produce effective services an product that can help to satisfy customer needs and demand.
Activity it is not possible for any organisation from the hospitality industry to I do success in
their business so it is necessary for them to developer strong operational management team who
can develop new product and services or can be more innovative in their work.
Skills that are required to particular role within the hospitality industry and current skill shortage
There are various roles within the hospitality industry that can be performed by the people but to
perform a role it is necessary for me candidate to have some particular skills so they can perform
that role. one of the effective role is front office manager within the hospitality industry.
To be a part of hospitality industry our front office manager job role it is necessary to have skills
like communication, management, decision making And many more other skills that could make
the good experience for the customers and also make the staff members who are working under
them work more effectively.
Communication
Front office manager is responsible to communicate with the guest on their arrival and they also
communicate with the guest when gets cold directly on the front office number. They have to
communicate and give answer politely and for that they should have a communication skills.
With the help of communication skills they also gave directions and information to the staff
members.
Management
Management skills are helpful in managing employees performance and also provide them
effective way to work and achieve objectives for the company (Bavik,., 2020
). It is necessary for the front office job role To have management skills so they can manage the
workplace and also the performance of the employees.
Decision making
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Front office managers are top superiors of the company and they are responsible to take decision
for the organisation as well. They should know how to control these situations and take
decisions accordingly. different different situation can take place within the workplace and they
should know how to control and overcome the situation.
In today’s market huge gap and their skills of candidates becausr they're having a knowledge
from the studies but they do not know how to use those skills and they have never Lord those
girls practically. Skills that already presence within the market should be acquired body
companies like Marriott international so they can be take competitive advantages.
Review of skill gaps within hospitality industry and strategies to addressing these gaps
Skill gap within the hospitality industry is increasing day by day and it is necessary for the
candidates to have necessary skills so they can work within the hospitality industry an help
organisations to be successful and their business. most of the candidates have knowledge what
sometimes , It is also necessary for the human resource development department of the
organisations to have a strategies to find out skills and knowledge from the market and for that
they should use some strategies are here
Recruitment and selection
Recruitment and selection is the strategy that could be helpful for the organisations like Marriott
international that will help them to retain an attract skilful employees for them (Kallmuenzer.,
2018). They should take interviews and also the aptitude test so they can find out appropriate
candidates who can work according to the job role available within the organisation.
Training and development
Training and development is another best strategy that could be used by the organisations to
make their employees more effective an skillful. the training should be based on skill so they can
develop new skills in themselves and it will also make employees more effective an they will
give their best to achieve goals and objectives for the company.
Impact of skill gaps and solution to addressing
In today’s market huge gap and their skills of candidates becausr they're having a knowledge
from the studies but they do not know how to use those skills and they have never Lord those
girls practically. Skills that already presence within the market should be acquired body
companies like Marriott international so they can be take competitive advantages.
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To address this skill gap it is necessary for the organisation to have some strategies like training
and development programme that could helpful to overcome this issue and company can make
their employees more effective and skilful. another strategy is recruitment and selection methods
that could be improved by the organisation to find out effective employees.
CONCLUSION
As per the report has been covered study of Sainsbury which is one of the largest retailer and
UK industry. this company has provided expansion plans and also discuss about the different
type of business within the hospitality industry and services and offers they gave to their
customers. it has been examined the range of official and functional department and also the
contribution of hospitality industry in local national and international economies. it has been
reviewed the interrelationship between functional and operational units and also the use of
franchising and licencing agreement for the global expansion. this report has been analyse the
growth. It also has been investigating the different type of operational roles and also skill gaps
that are affecting.
REFERENCE
Books and journals
Jiang, L. and Alexakis, G., 2017. Comparing students' and managers' perceptions of essential
entry-level management competencies in the hospitality industry: An empirical study. Journal of
hospitality, leisure, sport & tourism education. 20. pp.32-46.
SHARMA, S. and SRIVASTAVA, S., 2020. HUMAN RESOURCE MANAGEMENT: A
CRUCIAL COMPONENT IN CONTEXT OF THE INDIAN HOSPITALITY
INDUSTRY. Journal of Services Research. 20(1).
Kallmuenzer, A., 2018. Exploring drivers of innovation in hospitality family firms. International
Journal of Contemporary Hospitality Management.
Stylos, N., Zwiegelaar, J. and Buhalis, D., Agility for dynamic, volatile, and time-sensitive
service industries: The case of Tourism sector. International Journal of Contemporary
Hospitality Management. 33 (3). 1015-1036.
Altinay, L. and Taheri, B., 2019. Emerging themes and theories in the sharing economy: a
critical note for hospitality and tourism. International Journal of Contemporary Hospitality
Management.
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Jones, P., Hillier, D. and Comfort, D., 2017. The sustainable development goals and the tourism
and hospitality industry. Athens Journal of Tourism. 4(1). pp.7-18.
Bavik, A., 2020. A systematic review of the servant leadership literature in management and
hospitality. International Journal of Contemporary Hospitality Management.
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