Contemporary Hospitality Industry: Business, Trends and Marriott

This report provides a comprehensive overview of the contemporary hospitality industry, focusing on various business types such as food and beverages, travel and tourism, lodging, and recreation. It examines the range of operational and functional departments within a hotel, including front office, housekeeping, food production, accounts, and marketing, highlighting their interrelationships and contributions to achieving organizational objectives. The report also discusses the hospitality industry's significant contributions to local, national, and international economies, along with the implications of current and potential trends like the adoption of AI, digitization, and sustainability. Furthermore, it explores the use of franchising and licensing agreements in global development and evaluates Marriott's strategies for developing products and services. External factors, such as technological advancements and economic changes, are also considered in terms of their impact on the industry's current and future trends. The report concludes by emphasizing the importance of efficient business strategies in navigating complex tasks within the hospitality sector.

THE CONTEMPORARY HOSPITALITY
INDUSTRY

TABLE OF CONTENTS
 Introduction
 Different types of business
 Range of operational and functional departments
 Contribution of hospitality industry to various economies
 Implications of current and potential trends
 Interrelationships of the operational and functional units
 Use of franchising and licensing agreements in global development
 Global growth contribution to economic worth
 Evaluation of Marriott to develop products and services
 External factors impact on current and potential trends
 Conclusion
 References

INTRODUCTION
 Hospitality sector is a part of service industry and it consists of various services like food and drink,
event management, travel and tourism, etc.
 Furthermore, present presentation is based on Marriott hotel that is five-star hotel offering best of
services and assuring customer satisfaction.
 Moreover, presentation will analyze various types of business that is found in Hospitality industries.

DIFFERENT TYPES OF BUSINESS
 Food and beverages: These are the type of business that are primarily engaged in preparing
beverages, meals, snacks and much more for immediate consumption either at the locality or
outside depending upon their need.
 Travel and tourism: It deals with providing services for the people that wish to move from
one place to another.
 Lodging: It is business that provides place that allows the visitors to stay, rest and provide
meals for the specific time and it consists of fancy hotels, camp-grounds, motels etc.
 Recreation: It is type of business that aims at providing the recreational facilities to various
visitors that includes relaxation and enjoyment, spa, games etc. in it so that more people are
able to spend the best time while visiting and have the best customer experience.

RANGE OF OPERATIONAL AND FUNCTIONAL
DEPARTMENTS
 Front Office Department: This department is responsible for performing various
task that are related with direct contact with the customers.
 Housekeeping Department: This one is totally responsible for maintaining the
cleanliness, surrounding the public areas and the back areas of the hotel so that
brand image is maintained.
 Food production department: In the hotel this department looks after variety of
meals that are been prepared for guest that visits

CONTINUE..
• Accounts department: This department is related with managing the hotel accounts
through classifying the expense and assets of the business so that better ways of
improvement might be suggested to the business and also based on that future activities
than might be done
• Marketing department: It is related with promoting the company goods and service in
the market so that potential customers are attracted towards the business that will
further help in increasing the market share of the company.
• Thus, all these departments wok together in coordination so that certain short and long
term objectives of the firm might be fulfilled in best of manner.

CONTRIBUTION OF HOSPITALITY INDUSTRY TO
VARIOUS ECONOMIES

CONTINUE….
 National: it has given boost of the local industries that are able to
provide variety of goods to the people through big hospitality
chains that are operating in various parts of world.
 Local: In this context it can be said that this sector has allowed in
providing more employment opportunities to those people in UK
that are not able to live sustainable life.
 International: Hospitality industry has allowed the country to
diversify their activities and collect new ideas that will ultimately
reduce the overall risk of operations.

IMPLICATIONS OF CURRENT AND POTENTIAL TRENDS

CONTINUE….
 There are almost 9.8 thousand hotels and similar accommodation businesses which are
operating for the convenience of customers in the UK. These hotel chains are
responsible for 4-5% of employment in the UK.
 Thus, it can be said that in UK Hospitality industry is focused on making the hotels
smart through sue of the artificial intelligence and robotics.
 Also, the hotels are now going completely digitized so that is less labour-intensive and
more focused on quality of services.
 Furthermore, the potential trends is to identify the customer needs and other factors
closely so that maximum revenues are generated and also business are able to survive in
the market for longer time.

CONTINUE…
 For instance: In Marriott future trend would be to launch the innovative services so that
more customer are attracted towards the services and find the company in better
position than others.
 Also, from the given chart it can be said that after the location next big factor of
influence is traveller needs which means that complete market analysis is required so
that customer reviews, feedback and data is been collected in best and efficient manner
and thereafter the best ways than might be taken for brining changes within the
workplace.
 Also, substantiality is another future trends that are taken by most of the firms seriously
so that more customers are attracted for the visits and ready to pay even higher prices
for the quality services

INTERRELATIONSHIPS OF THE OPERATIONAL
AND FUNCTIONAL UNITS
 All the functional and operational departments are interrelated within the Marriott hotel as if in case
resources are over in food and housekeeping department than the same is informed to the HR
department of the firm to make it available on timely manner.
 Moreover, accounting department ensures that all the activities are carried in estimated budget so
that maximum revenues are available in end