Marketing Strategies and Analysis for Hospitality Industry

This report provides an overview of marketing strategies tailored for the hospitality industry. It covers key aspects such as budget allocation, media selection (including radio and TV ads), and the execution of marketing plans. The report emphasizes the importance of market research, target audience identification (through collaboration with departments like marketing, sales, and finance), and customer relationship marketing. References include research on marketing destinations, conference marketing, and customer relationship management within the hospitality sector, as well as case studies on companies like Thomas Cook. The report also highlights the importance of variable research, budget planning, and strategic segmentation to increase profitability and achieve effective marketing outcomes. It is a useful resource for understanding the practical application of marketing principles within the hospitality industry.

Advertising campaign for Thomas Cook
For plaining for hospitality industries
their are some certain points that
helps for increasing profitability with
the help company to get betterment:
 Research – organisation of
variable research for the
organisation selective their
segment . Its helps for the
researching the market
segments that helps for the
effective implementation .
 Budget – it is important to
important a budget that
helps for the continuing
selective equation on the
relation that effective budget
requirement that connective
for requirement.
.
 Media selection - it is based
on the budget that have to
required meant that have to
appropriated the nature of
obligation of marketing
strategy that helps for
effective marketing by the
media.
 Execution – better expect
on plan in hospitality helps
for corrective variation on
market research . It help
that market relating theory
that provided for the
function for the market
relation ( Kim, and Law,
2015)
Budget: Adjust the
budget as needed.
Media Selection:
Media selection is
done by selecting
proper media like
radio ,TV ads etc.
Execution: The last
step is to execute the
plan.
REFERENCES
Pani, A., 2016. Customer relationship marketing in hospitality a study of star
hotels in Bhubaneswar.
Pencarelli, T. and Forlani, F., 2017. Marketing of touristic districts-viable
systems in the experience economy. Sinergie Italian Journal of
Management.
Rogers, T. and Davidson, R., 2015. Marketing destinations and venues for
conferences, conventions and business events. Routledge.
Tresidder, R., 2015. Experiences marketing: A cultural philosophy for
contemporary hospitality