Contemporary Hospitality Industry Project: Travelodge Analysis

This project comprehensively analyzes the contemporary hospitality industry, focusing on various aspects such as the interrelationships of functional and operational units within Travelodge, and the impact of franchising and licensing agreements on international development. It delves into the skills needed for different roles within the industry, identifying key skills gaps and their impact on hospitality businesses. The project also examines the contribution of franchising, licensing, and global growth developments to the economic worth of the industry. The project includes a poster, a factsheet, and a PowerPoint presentation with notes, covering topics like human resources, food production, and accounting. The analysis highlights the importance of addressing skills gaps through training and development to enhance operational efficiency and improve customer service. The project concludes with references to academic journals and online resources to support the findings.

CONTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION................................................................................................................................2
P1 and P2 is covered in Poster....................................................................................................3
P3 Covered in Factsheet..............................................................................................................3
M1 Interrelationships of functional and operational units within Travelodge............................3
M2 Licensing and franchising agreements ................................................................................3
D1 Franchising, licensing and global growth developments contribution.................................3
LO 2......................................................................................................................................................4
P4 Covered in Factsheet..............................................................................................................4
P5 Skills needed for roles in hospitality industry.......................................................................4
M3 Skills gaps within hospitality industry in relation to various roles.....................................4
D2 Sills gaps impact on hospitality businesses ..........................................................................4
LO 3 and LO 4......................................................................................................................................5
CONCLUSION ...................................................................................................................................5
REFERENCES ....................................................................................................................................5

INTRODUCTION
Covered in poster
P1 and P2 is covered in Poster
P3 Covered in Factsheet
M1 Interrelationships of functional and operational units within Travelodge
Human resource department recruit skilled and knowledgable candidates for security
department, food production department, accounting, housekeeping and also for communication
department. Account and finance department allocate funds to all the departments in Travelodge
which help to run each and every activity related to business efficiently and effectively. Food
production department as well as others get funds from finance section and need to work under
fixed budget.
M2 Licensing and franchising agreements
Franchising agreements is the legal as well as binding contract between franchisee and
franchiser, it influence international devolution of hospitality industry. Through this agreement
hospitality industry develop their business at global level and generate revenue. It is one of the best
way to obtain expansion globally. According to this agreement franchisee business is associated
with franchisor brand, franchisor and all of their franchisee is sharing common brand.
As like franchising agreement, licensing is also beneficial and influence international
development of same industry. It define as formal agreement give companies or businesses
permission to do business in another nation. It is the legal agreement between two businesses,
known as licensee and licensor. It influence hospitality industry and help to develop their business
across the world. With the help of licensing agreement, industry can expand business in new
country and provide their services to people.
D1 Franchising, licensing and global growth developments contribution
Franchising contribute to economic worth of hospitality industry, through this process
industry do their business in different nation in return for monetary consideration. Hospitality
industry permit organization to use their name in exchange for the money according to franchising
agreement that help to increased profitability and increase brand awareness among new market.
Licensing development also support hospitality industry to grow and contribute to economic
worth of industry. They enjoyed the steady growth after licensing which allow, sector to established

their business within new market or country.
Global growth lend to increase profit margin of hospitality industry, travel and tourism and
other business within this industry grow more and more that help to global development of
hospitality industry and increase their financial performance.
LO 2
P4 Covered in Factsheet
P5 Skills needed for roles in hospitality industry
HR manager ability- Decision making, training and development skills is needed for
human resource manager while working in hospitality industry. Shortage of good communication
skill.
Food production manager skills- Negotiating skill, organizing and planning food
production schedules and interpersonal skills is needed for this job role. Shortage of skills related to
assuring health and safety regulations.
Accounting manager skills- ability to generate ideas, decision making skills as well as data
analysis related to accounts. Lack of interpersonal skills
Hotel operations manager skills- Strong negotiation skills, awareness of external and
internal consumer needs and exceptional organizational skills. Shortage of strong management
skills.
M3 Skills gaps within hospitality industry in relation to various roles
Due to shortage of communication skills in role of Human resource manager, they cannot
be able to build strong relationship with workers.
Lack of recognizing health and safety regulations is one of the skill that impact on food
production manager job role within hospitality industry.
Shortage of interpersonal skills within the role of accounting manager effect on its
performance in hospitality industry. Due to lack of interpersonal skill they cannot be able to build
working relationship with their team members.
Lack of management skills directly impact on hotel operation manager performance and
they do not operate each and every function effectively which is not appropriate for business
growth.

D2 Sills gaps impact on hospitality businesses
Due to lack of communication, interpersonal and management skills within hospitality
industry it impact on their daily operational efficiency and create barriers in providing services and
products to customers. In order to addressing and filling skills gaps training and development is the
best solution that help to enhance performance, develop and improve current skill shortage
effectively and make all the people able to provide better services.
LO 3 and LO 4
Covered in PPT
CONCLUSION
Covered in Poster

REFERENCES
Book and Journals
Alpeza, M., Erceg, A. and Oberman Peterka, S., 2015. Development of Franchising in Croatia
Obstacles and Policy Recommendations. Review of Innovation and Competitiveness: A
Journal of Economic and Social Research. 1(1). pp.5-24.
Fraj, E., Matute, J. and Melero, I., 2015. Environmental strategies and organizational
competitiveness in the hotel industry: The role of learning and innovation as determinants
of environmental success. Tourism Management. 46. pp.30-42.
Jones, P., Hillier, D. and Comfort, D., 2014. Sustainability in the global hotel industry. International
Journal of Contemporary Hospitality Management. 26(1). pp.5-17.
Law, R. and et.al., 2015. Distribution channel in hospitality and tourism: Revisiting
disintermediation from the perspectives of hotels and travel agencies. International
Journal of Contemporary Hospitality Management. 27(3). pp.431-452.
Martorell-Cunill, O. and et.al., 2014. The growth strategies in the hospitality industry from the
perspective of the forgotten effects. Computational and Mathematical Organization
Theory. 20(2). pp.195-210.
Wang, C.J., 2014. Do ethical and sustainable practices matter? Effects of corporate citizenship on
business performance in the hospitality industry. International Journal of Contemporary
Hospitality Management. 26(6). pp.930-947.
Online
Hospitality Industry: Market Statistics & Analysis. 2019. [Online]. Available through:
<https://study.com/academy/lesson/hospitality-industry-statistics-analysis.html>
Why Is the Hospitality Industry Important. 2017. [Online]. Available through:
<https://www.kendall.edu/blog/why-is-the-hospitality-industry-important/>