Patisserie Valerie: Trends, Analysis, and Recommendations

This project analyzes Patisserie Valerie, a prominent UK hospitality organization, focusing on key market trends such as online booking, social media marketing, vegan product demand, and sustainable business practices. The analysis employs relevant business frameworks and incorporates customer feedback from interviews to assess the organization's strengths and weaknesses. Recommendations are provided to enhance the company's operations, including technological advancements like point-of-sale and self-service systems, employee training, and improved online strategies. The project also suggests innovative packaging, new product flavors, and collaborations to attract more customers and improve overall service. Furthermore, the project emphasizes the importance of addressing customer feedback, reducing prices, and exploring joint ventures to achieve organizational growth and success.