Contemporary Hospitality Industry: Scale, Scope, and Trends Report

This report provides a comprehensive analysis of the contemporary hospitality industry, examining its current scale, scope, and diversity, with a specific focus on the Hilton hotel. It delves into the organizational structures of various hospitality organizations, highlighting the hierarchical and functional structures, and explores the roles of hospitality-related organizations and professional bodies like the British Hospitality Association and the Institute of Hospitality. The report then addresses staffing requirements, including roles and responsibilities, and analyzes operational, managerial, and legislative issues resulting from recent developments. Furthermore, it discusses the current image of the hospitality industry and concludes with justified predictions for potential trends and their impact, covering areas like travel staff, housekeeping staff and food staff, and how these areas are managed in the hospitality industry. The report emphasizes the importance of understanding customer needs, adapting to market changes, and using technology to improve service delivery and profitability.

Contemporary Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyses the current scale, scope and diversity of the Hilton...............................................1
1.2 Organizational Structure of different hospitality organizations............................................2
1.3 Role of hospitality related organizations and professional bodies........................................5
TASK 2............................................................................................................................................7
2.1 the staffing requirements of different hospitality businesses................................................7
2.2 Roles and responsibilities and qualification requirements for hospitality staff...................8
TASK 3............................................................................................................................................8
3.1 Analyses operational, managerial and legislative issues resulting from recent
developments affecting the hospitality industry.........................................................................8
3.2 Discuss the current image of the hospitality industry...........................................................9
TASK 4 ...........................................................................................................................................9
4.1 justified predictions for potential trends and developments in hospitality...........................9
4.2 Impact analysis for the predicted trends and developments..................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry is the fastest growing business to generate more revenue in the
organization In the United Kingdom, there are various people doing job in this industry and more
than 4 million. This industry is plays a major role in growth and development to increase their
profitability and productivity in marketplace. This is important part of organization to contribute as
increase revenue and growth in the country.
This industry is mainly focuses on offering all facilities and services to their customer.
Hilton is a leading organization which is expanding their business all over the world. This
organization focuses on increasing their brand image and market value. This report will analyse
scope and scale of hospitality industry. It will discuss about the role and responsibilities of staff in
hospitality sector.
1.1 Analysing the current scale, scope and diversity of Hilton hotel
Hilton hotel is a leading organization to expanding their business all around the world.
There are different roles and responsibilities regarding this sector. This industry is directly affecting
the society and their culture. In the United Kingdom, there are approximately, 3.0 Million hotels
and restaurants established in London. There are around 3.7 million people working together in this
industry. This industry is providing many job opportunities to people in the UK. For growth and
development, it is very important for organization to provide an effective quality of services to their
guests. Hilton hotel offers services such as accommodation, clubs, food and beverages, etc.
In this hotel, there are 3 million workers working together to manage all the services
effectively and efficiently. There are 65% females and other 35% males in this organization. They
hire an efficient employee to maintain the business process in proper way. Main objective of this
organization is to understand the needs and requirements of customers and then according to client,
it can change the working culture and services towards them (). Hilton is a very famous hotel and
many people are visiting this hotel because of their infrastructure. They design their room and
gardens in proper way. They provide various food and beverage facilities to their customers. Most
of the organization is organizing the conference in this hotel due to their efficient services and
design. This is very important part of organization to changing their service style in which time to
time because Market has been change and the market value. Some change is made as per the need

of customer. The employee of Hilton hotel is very perfect way to present the services in front of
client.
Hilton hotel is supporting the tour and travel sector to promote their facilities and services
in marketplace. This organization is using different tools and technologies to increase their
profitability and sales in market. There are lot of platforms to share the details of products and
services in a proper manner. This industry is promoting their services by technology. The staff of
this hotel is very efficient to provide proper services to their customers. They have efficient
employees to maintain all departments of hotels because every employee is doing his/her own task
and operations to achieve set goals and targets effectually.

1.2 Organizational Structure of different hospitality organizations
Illustration 1: Structure of Hilton Hotel
(Source: Hierarchical structure of organization, 2017)

Hierarchical structure of hotel-This organization has different type of job positions
therefore, Each and every employee has some specific role and responsibilities towards
organization (Ali and Ryu, 2018.). These positions are very essential part that has performing a
different task in proper manner. This position are distributed in according to the responsibility and
authority. This is very beneficial part to increase the brand image in all over the world. Authority- This type of organization is clearly described the responsibilities of employee
towards the organizations. They analyse the whole report to understand the business
strategies and planning for growth and development. Everyone has to completed their task
in effectively and efficiently (Altin and Riasi, 2018). This is the main part of hotel to
manage the facilities and services. Centralization- This hierarchical company structure is important to provide the help for
maintain the power of organization. This is the essential for each and every organization to
achieve their goals and targets. They planning an effective strategy to increase their sales
and productivity in marketplace. Communication- The communication is the important part of this hotel to interact with
other department in proper ways. This is the best medium to know about each and every
department in which with the help of communication, it can easily share the important
information in efficient ways.

(Source: Functional structure of restaurant)
Functional structure of organization- This is very important organization to classified in
the form of restaurant. The functional structure of every restaurant to performing a different task to
managing the business process. This is the strength of restaurant to handle all the employee in
proper manner. This is the simplest way to divide all employee according to their capabilities and
efficient to handle the customer requirements (Bataineh, 2018). In this way, all employee are group
together to performing a same task in very efficient ways.
Simple- they follow simple structure to easily identifying the role and responsibilities of
restaurant. The main reason to understand the need and requirement of employee and then
providing an effective service. It is very helpful for increase their profitability and productivity in
marketplace. This restaurant enhance their business all over the world while they always improve
their facilities and services for growth and development.
Specialization- This specialization is performing a different task on a particular department.
This sector is helping to their employee to improve their performance that can be helpful for
organization to increase their productivity and profitability. This restaurant is hire efficient people
Illustration 2: Functional Organizational Structure of a Restaurant

to innovate new idea for development. Most of the organization is use platform to exploring their
product in marketplace.
1.3 Role of hospitality related organisations and professional bodies
The hospitality sector is playing important role and responsibilities in business world
because they expand their business in different areas and locations. They approach new technology
and platform to increase their sales and productivity in marketplace. They planning a innovative
idea to achieve their goals and objectives. This industry is try to improve the performance of worker
with the help of training and development program. Time to time, they conduct a training session
for new employee to enhance their capabilities and skills in development (Filimonau and Brown,
2018). There are mainly four industry that has some unique responsibilities to performing a specific
tasks for development.
British Hospitality- this is a private sector to concern about the catering services, hotels and
restaurant. They establish their business process and operations in United kingdom. This association
is develops in 1907. This association is work on different areas for growth and development such as
catering business, luxury hotels and other restaurants.
Economy- this British association is developing an effective business environment that
increase their growth in other cities and country. They developing innovative ideas to changing the
services in marketplace. They work on the global competitors to enhance their business.
Employment- this association is providing the educations services while the employee
increase their capabilities in order to identify the requirement this is the bridge between the
knowledge and skills to improve the requirement of hospitality sector. This industry provides many
job option to their people.
Institute of Hospitality- This is industry is concern about the manager that performing many
tasks for growth and development. Manager is important role playing in this sector because this is
efficient person to identifying the requirement of customer and business in proper manner. Manager
is also supporting their employee to provide the important information regarding the development
and growth. This organization is mainly work for growth and development (Moreo and O'Halloran,
2018). Manager is also support to their team member and provide all services related training and
development.
Membership- the institute of hospitality is running in properly with the help of team
member that helping to their employee to provide the best opportunities to increase their skill and

knowledge for growth and development. This is required for every management system to handle
the critical situation in proper manner.
Professional association research network- This is the important part of hospitality
industry to provide the best services to their customer. This institutes of hospitality enable to
provide the best quality of services in market-place.
British Institute of Inn keeping- This institute is helping for taking a license by
government. It can establish their business in UK as well as other countries. This institute is playing
a different role:
Membership benefits- This industry is provides many benefits to their employee such as
services provided related Bll, business magazine, event and other monitoring service etc. this is
very important for employee to taking so many advantages.
Advising-This institute is giving advice on particular legal matters, licensing and financial
that helpful for the business process as well as hospitality industry.
TASK 2
2.1 the staffing requirements of different hospitality businesses
The Staffing is important role in the business development because they mainly focus on
their goals and objectives. They have capabilities and skills to expanding the business all over the
world. Hilton is a leading organization to hire an efficient people to managing the business process
and operations in proper ways. They have skill to understand the requirement of customer and can
be fulfil their needs. Customer services is the best approach to handle all type of client in proper
effectively and efficiently (Murphyand Hutchinson, 2018). This is main part of organization to
provide the best services to their employees. Hilton hotel has followed some proper manner to
achieve their goals and targets. Each and every successful organization has achieved their objective
with the help of staff. They have unique role and responsibilities towards the hospitality industry
describe such as:
Travel staff- The travel operator is managing the all services and facilities such as providing
accommodation, transportation, car parking areas, ticket booking etc. there are various services
managed by staff. The travel staff is build an effective relationship with the customer. They provide
assurance to the customer and giving all correct information related price of ticket booking and
hotel etc.

Housekeeping staff- Hilton hotel provide the proper room services such as bed sheet,
essential equipments, Air-condition and other comfortable facilities etc. most of the customer attract
through the quality of services. This hotel is provides customer services in 24 hours that would be
beneficial for clients.
Food staff- this is essential for organization to managing the food services effectively and
efficiently. Hilton hotel has efficient chef to cooking a new item for the customer and client. This is
important for organization to identify the requirement of customer and then making quality of food
items.
2.2 Roles and responsibilities and qualification requirements for hospitality staff
Staffing is play important role in which they hire an efficient graduate people to performing
their task in effectively and efficiently. For Example- Hilton is a leading organization that would be
expanding their business all over the world. There are 16,000 employee working together in
different cities and United Kingdom. Hilton staffing is performing different role and functions
includes operational staff, food services, business manager and finance manager to handle all
situations in proper manner.
Innovative strategies and planning- The highly educating staff is try to influences and
motivates to their other team member. They are planning new idea and strategy for enhancing their
brand image and vale in marketplace (Paraskevas and Brookes, 2018). This strategy is making
through manager to maintain all services in proper way. Manager is playing important role to
understand the requirement of business that implementing a new idea in business operations.
Communication Skill- the communication skill is helping for employee to interact with
other people and share the information for product and development. The manager has good
communication skill to easily understand the need and requirement of business operations. This is
very important skill to easily achieve their task.
Efficient employee- Hilton is fast growing organization those have efficient staff to
managing all their services in proper manner. They play important role in business environment in
which it motivates to their team member for development. The skills and knowledge should be very
important for business planning.

TASK 3
3.1 Analyse operational, managerial and legislative issues resulting from recent developments
affecting the hospitality industry
This is very important part for business enterprise to managing the functional and civil law.
There are variety of issues and problems faces in the industry as discussed given below:
Media Exposure- This is essential for organization to know about online media while it
share the information through this medium. Online media is basically used for growth and
development This is the best medium to promoting their product and services with the help of
media. This is exploring the business all over the world. Social media marketing is the best tool to
promoting their brand image and value in the global market. It is very helpful for increase their
sales and productivity.
Smoking is ban in public places-this is the best movement against the unhealthy
environment. This is the best way to improve the business environment and clean at workplace.
This is very harmful for human and it directly affects the humans body parts. Hilton hotel is against
the smoking because it is very harmful for human part that damage the organs.
3.2 Discuss the current image of the hospitality industry
The image of industry is discussed as followings:
Focused on customer and culture- The communication skill is the important to sharing the
information from one department to another. The organization is mainly focus on achieving their
goals and targets. Hilton is follows important criteria to identifying the need of business and then
fulfil according to the requirement of business (Peters and Kallmuenzer, 2018).
Media Exposure- this is promoting platform to sharing all important information to the
client. This is the best platform because there are various information that can not be disclose by
any ways. It provides security and can not leak the details.
TASK 4
4.1Justified predictions for potential trends and developments in hospitality
This is important role in industry to identifying the future and current trend of organization.
The Hilton hotel is try to influences and motivate to their employee to use modern technology to
improve the performance of business system. It is necessary for organization to increase the
capabilities and ability.

Marketing is important platform or tools to promoting their product and services in
marketplace. Hilton is use different technology to establish their business all over the world. Social
media is widely spreading all around the world to promote their services in global market as well as
nation (Quintana-Garcí and Benavides-Chicón, 2018). This is efficient ideas to putting some efforts
to enhance the business operations in proper manner.
4.2 Impact analysis for the predicted trends and developments
Today's world, they have use different marketing trends for growth and development. Most
of the organization is identifying the actual market need and requirement because it is required for
business development to understand the business strategies and planning to launching an effective
product in marketplace (Yamand Gordon, 2018). Customer service is very important part of
organization that would be helping in future to provides an effective service to their customer. At
present scenario, the organization is use innovative ideas to enhancing their business all over the
world. In the future, the organization is uses different modern real time marketing to promoting
their product and services in global market.

CONCLUSION
This report is includes different strategies and planning to achieve their goals and targets.
This hospitality industry is widely exploring their business in other nation. This report will analyse
the all legislative problem and issues that would be affecting the hospitality industry. As per
discussion, it concludes that there are various role and responsibilities of staffing in business
development. They mainly focus on to enhancing their capabilities and business operations. Form
the above report product and services with the help of media. This is exploring the business all over
the world. Social media marketing is the best tool to promoting their brand image and value in the
global market.

REFERENCES
Book and Journals:
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538.
Altin, M., Koseoglu, M.A., Yu, X. and Riasi, A., 2018. Performance measurement and
management research in the hospitality and tourism industry. International Journal of
Contemporary Hospitality Management, 30(2), pp.1172-1189.
Bataineh, A., 2018. Applicability of activity-based costing in the Jordanian hospitality
industry. International Journal of Economics and Business Research, 15(4), pp.475-489.
Filimonau, V. and Brown, L., 2018. ‘Last hospitality’as an overlooked dimension in
contemporary hospitality theory and practice. International Journal of Hospitality
Management, 74, pp.67-74.
Moreo, A., Green, A.J. and O'Halloran, R., 2018. What certifications are important in the
hospitality industry?. Journal of Human Resources in Hospitality & Tourism, 17(1), pp.121-
135.
Murphy, K., Torres, E., Ingram, W. and Hutchinson, J., 2018. A review of high performance
work practices (HPWPs) literature and recommendations for future research in the
hospitality industry. International Journal of Contemporary Hospitality Management, 30(1),
pp.365-388.
Paraskevas, A. and Brookes, M., 2018. Human trafficking in hotels: an “invisible” threat for a
vulnerable industry. International Journal of Contemporary Hospitality Management, 30(3),
pp.1996-2014.
Peters, M. and Kallmuenzer, A., 2018. Entrepreneurial orientation in family firms: The case of
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Quintana-García, C., Marchante-Lara, M. and Benavides-Chicón, C.G., 2018. Social
responsibility and total quality in the hospitality industry: does gender matter?. Journal of
Sustainable Tourism, 26(5), pp.722-739.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual harassment in
the tourism and hospitality industry. Current Issues in Tourism, 21(7), pp.760-774.

Yam, L., Raybould, M. and Gordon, R., 2018. Employment stability and retention in the
hospitality industry: Exploring the role of job embeddedness. Journal of Human Resources
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Zopiatis, A. and Theocharous, A.L., 2018. PRAXIS: The determining element of innovation
behavior in the hospitality industry. Journal of Hospitality and Tourism Management, 35,
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Online:
Hierarchical structure of organization, 2017 [Online]. Available through:
<http://seofiles.s3.amazonaws.com/seo/media/uploads/2017/06/05/hospitality-image-
2.PNG>
Functional structure of restaurant, 2017 [Online]. Available through:
<http://seofiles.s3.amazonaws.com/seo/media/uploads/2017/06/05/hospitality-image3PNG>