Hospitality Industry Report: Scale, Scope, and Future Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Marriott International as a case study. It begins by examining the industry's current scale, scope, and diversity, including various business types like hotels, restaurants, and travel services, and their impact on the economy. The report then delves into organizational structures within the hospitality sector, comparing structures of five-star hotels, catering services, and theme parks. It assesses the roles of hospitality-related organizations and professional bodies, such as the British Hospitality Association. The analysis extends to staffing requirements, roles, responsibilities, and qualifications for hospitality staff, particularly within Marriott. The report also addresses operational, managerial, and legislative issues, as well as the industry's current image. Finally, it presents justified predictions for potential trends and developments in hospitality, followed by an impacts analysis, offering valuable insights into the industry's future.

The Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse the current scale, scope and diversity of the hospitality industry...........................1
1.2 Discuss the organisational structure of different hospitality organisations..........................3
1.3 Assess the role of hospitality related organisation and professional bodies.........................4
TASK 2............................................................................................................................................5
2.1 Assess the staffing requirements of different hospitality businesses....................................5
2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff........5
TASK 3............................................................................................................................................6
3.1 Analyse operational, managerial and legislative issues from recent developments.............6
3.2 Discuss the current image of the hospitality industry...........................................................7
TASK 4............................................................................................................................................7
4.1 present justified prediction for potential trends and development in hospitality..................7
4.2 Produce an impacts analysis for the predicted trends and developments.............................8
CONCLUSION................................................................................................................................8
REFRENCES.................................................................................................................................10

INTRODUCTION
In the present scenario, Hospitality industry is growing fast and it has become one of the
best business for generating higher revenues as well as developing economies of several
countries. This industry is major aspect of travel and tourism sector that depends on the
hospitality services as well. There are approx 180,000 hospitality that employ around 2 million
people. In this sector, different kinds of business included such as Hotels, Restaurants, Bars,
Pubs, Travel and Tourism, Catering and many more who are contributing more in the economy
and country development (Janta, 2011). This report is based on Marriott international is an
American multinational diversified hospitality company and it deals in providing number of
services such as luxury rooms, accommodation facilities, restaurants, transportations service to
guests and many more. This report will analyse the current scale, scope and diversity with
different organisational structure. This will assess the role of hospitality which is related with
professional bodies. Operational, managerial and legislative issues from recent developments
which affects to hospitality industry also will be discuss here.
TASK 1
1.1 Analyse the current scale, scope and diversity of the hospitality industry
In the modern era, hospitality sector is growing rapidly and they are contributing more in
developing the country as well as economies. It has positive impacts on society because they
provide employment opportunities to the social people which support in improving their living
standards and earning more to survive better. It can be analysed that at least more than 2.8
million people are employed within this sector which is based on trends and growth as well. The
hospitality sector of United Kingdom included number of businesses such as accommodations,
food and beverages, bars, restaurants, contract catering, clubs and pubs etc. This can be
understood by considering several types of current businesses such as:
Hospitality Services: This is one of the biggest industry which support another sectors as
from hotels to restaurants (Jones, 2016). They focus on providing various management facilities
such as food and drinks, security and housekeeping etc. this industry always consider the
segmentations such as travels, health care, government provisions, retails, education, corporate
hospitality, concerts events, leisures venues and sports events. There are many of businesses
including in hospitality industry who contribute in economies development of the country. For
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example Hotel Marriott who provide various facilities and services to the people such as luxury
room, food and drinks and accommodation so that they can be satisfied in better manner.
 Ownership – There are four types of ownership in hospitality industry including
franchise, privately owned and operated, lease and managed (Davidson, 2011). Marriott
has operated around 3,916 hotels which most of the properties managed, franchised and
licensed as well. Few properties are owned by the company.
 Impact on economy – The hospitality industry has major impacts on the economy as it
have huge contribution in achieving growth and sustainability. This industry make a
direct contribution to the UK economy regarding creating job opportunities, development
of society, increase GDP growth rates etc. The industry generated over £73bn of Gross
Value Added in the UK.
 Diversity - The hospitality industry is growing fasts in the world and it provide several
services such as foods, beverages, accommodations, and many more to the customers for
their maximum satisfaction.
Food and Services Management: This sector is also another important that provide
assistance to other industries such as restaurants and hotels etc. this industry provide number of
products or services like foods, drinks, and housekeeping as well. It also contributes more in the
country as developing the economies and provide employment opportunities to the social people
etc. for example McDonald's fast food company restaurant.
 Ownership – The ownership of food and services management can be privately owned,
self-operated, franchise agreements, outsourcing and many more (McPhail, 2011). There
is franchise types of ownership can be founded in the McDonald's fast food restaurant.
 Impact on economy – There are huge contribution of food and services management
because of trends and growth. It has major impact on economy and it generated higher
revenue as per recent data.
 Diversity – these kinds of industry provide variety of foods and drinks in the international
market with same tastes or procedures as well. McDonald's is serving Hamburgers, soft
drinks etc.
Travel and Tourist services: This sector is related with travelling services. this industry
is also growing rapid and increasing growth of country. They provide various services regarding
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travel and tourism across the country to the people. For example, TUI, Thomas & Cooks and
many more.
 Ownership – The ownership Travel and Tourist services can be classified into four
categories such as Sole Traders, Partnership, Private and Limited company who serve
various services to the tourists. Thomas and Cooks company are privately owned firm.
 Impact on economy – This sector has major impacts on the economy as it provide several
services to the local, regional as well as domestic, national and international level so that
maximum outcomes can be achieved (Barry, 2011). They also provide employment
opportunities for developing the society and improve infrastructure of the country.
 Diversity – this sector is most important for increasing economy and generating higher
profits as they provide various kinds of services such as tour packages, holiday offers,
travelling services, hotels rooms, accommodation facilities, foods and drinks with
organising trip or tours at different places.
1.2 Discuss the organisational structure of different hospitality organisations
There are different types of organisation which have various structures, sizes and scope
as per their nature of business. These can be understood by taking examples of some hotels or
industries such as five star hotel, catering services and theme parks as well.
Five start hotels: There can be different structure for providing better services to the
guests so that they can be handled and satisfied in well manner (Barry, 2011). There are required
at least two general manager for managing entire business operations and attends customers in an
appropriate way (Janta, 2011). One of them manage the several department in the hotel such as
Front desk, auditing and inspections, maintenance and sales etc. on the other side, second general
manager take care of another department such as human resource, sales, finance and accounting,
food and beverages, etc. so that a hotel can be run its activities and functions by managing
operations in an effective ways.
Catering services: This kinds of businesses serve varieties of foods and beverages
services to the people so they appoint a managers for managing events, balance the demands and
supply of materials and maintain the quality of foods so that they can serve better goods or
services to the customers. They consider the proper infrastructure such as kitchen areas, ordering
foods and beverages and many more.
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Theme park: In this required various organisational structure for managing the park
including gardens, water falls, maintenance of tools or equipments and many more so it is
needed to appoint the manager of operation who can manage the park in well manner. They hav
to consider the cleanness of the garden such as keeping dust beans at every corners, check the
conditions of swings and other aspects so that public can enjoy and feel relax.
1.3 Assess the role of hospitality related organisation and professional bodies
There are defines several roles and responsibilities which are related with organisations
as well as professional bodies (Jones, 2016). It is necessary to consider such major roles in the
hospitality industry so that better services can be provided to the people as well. In this included
various kinds of businesses that established in the hospitality industry in the UK such as Travels
likes Air, Rails, Coach and auto, Lodging, hotels, theme parks, restaurants, bars, and clubs and
many more that play vital role in hospitality sector. These are some example of businesses that
provide number of services and products to the people as per their requirements so that they can
fulfil their demands in well manner. There are some legislation and laws which formulated in
hospitality industry such as:
British Hospitality Association: It is known as private organisation professional bodies
that formulated for hotels, restaurants and catering firms. This is necessary to consider various
legislation and regulations for running the organisation in an effective manner. Rosewood London: this is a five star hotel which is situated in UK. They are providing
several services to the customers for satisfying their desired needs or wants and make feel
them more comfortable. They have good reputation so it is easy to increase market share
in an effective manner. Taj hotel: This is another most famous firm who are giving number of services across the
world so it is easy to grab opportunities for attracting more customers by giving better
quality of services and hospitality facilities (Davidson, 2011). They follow their
structures and professional bodies to maintain the business or hotels facilities in well
manner.
 Charted institution of securities and investments: they are dealing in many of securities
and investments as per this professional bodies. The main purpose of this firm is to give
better services and financial support to the hospitality industries so that they can earn
higher revenues or profits in well manner.
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TASK 2
(Covered in PPT)
2.1 Assess the staffing requirements of different hospitality businesses
In this defined the workforce planning for proper hotels and restaurants which must be
required to run the business or functions. It included various departments such as HR, finance,
customers service and relations management, finance and accounting departments and many
more within hospitality industry. These must be required to run the business through better
performances of staffs members and effective services as well. Here are some important aspects
that are needed in the hotel such as catering manager, hotel manager, kitchen operation's in
charge, counter boys, housekeeping, receptionist, and many more. These are required to manage
the Hotel Marriott with an appropriate manner. HR department play vital role in appointing
better staffs or workers so that they can give more effective services to the guests to satisfy their
desired expectations.
2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff
In this consider various department which are needed in the hospitality industry and also
required skilled, and qualified staff members for managing the operations of hotel in an accurate
manner. There are defines some roles, responsibilities and qualification which are required to
employees such as:
HR manager: for the HR manager of Marriott required various skills and abilities to handle as
well as manage people within firm.
Qualification: there should be required PGDM and MBA in Human Resource
Management and they must have at least 2 to 3 year experience in this field.
Roles and Responsibilities:
 HR manager should have ability to create better workforce by recruiting better skilled
and qualified staff members within firm.
 Their main role is to interact with every individual who are directly or indirectly
connected with the firm.
 They have to motivate to the employees for performing better.
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Finance manager: they also play an important role in the hospitality industry as they take
responsibility to manage and arrange proper funds for the hotel operations. There are some
criteria for finance manager such as:
Qualification: they must have degree of MBA in finance management and have
knowledge regarding accounting and finance. There is requires at least 3 year experience in this
field.
Role and Responsibilities:
 Analyse and compare the profits with others financial years.
 Create an appropriates budget for managing funds or financial resources.
 Utilise adequate capital for running business and earning more incomes.
TASK 3
3.1 Analyse operational, managerial and legislative issues from recent developments
In this consider several issues regarding operational, managerial and legislatives which
have direct impacts on the organisation as this can affects on the profitability and productivity of
the hotel. Here are some example of such as issues:
Operational: In this included those issues that have direct impacts on the operations and
other management activities such as: Change management: In this, hotel can change various rules, regulations as well as
procedures to complete the task or provide various services to the customers so that they
can be satisfied in an effective manner.
 Globalisation: In this defines several issues which can create barriers while expanding
business so there is required proper policies or effective plan for running hotel and its
functions at global level.
Managerial issues: this is related with management of the hotel including: Shortage of skills: There are required proper staffing services in each or every
department it is necessary to have skilled and qualified workforce for performing the job
in well manner. Marriott has required to recruit better staff and suitable candidates who
are able to achieve predetermined goals.
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 Staff turnover: This is another factor that have negative impacts on the organisation so it
is necessary to create better strategies and action plans for the employees so that they do
not leave hotel.
Legislative issues: In this includes several rules and legislation that can affects the
Hospitality industry and must be considered while making decision such as: BREXIT: It has affected in negative manner so it was difficult to survive in the market
due to changes of rules or regulations. It has negative impacts on the firm as reduced
employment within the firm. It is necessary to create better strategies and recruit best
candidates for staff services.
 Employment Act: This is necessary to follow such legislation for performing entire task
or activities in well manner because it can affects on the employees moral and work
productivity in the hotel.
3.2 Discuss the current image of the hospitality industry
In the present era, hospitality industry is biggest sector which contributes more in
economy development. Hotel Marriott have good image in the internationals market. There are
defines its current image such as:
 Hospitality industry play vital role in generating economies of the country. Marriott is
also an important part in increasing revenues.
 Marriott is providing various services such as luxury rooms, foods and drinks, and
accommodation to the customers.
 Marriott has expanded its business at different countries so it generate higher revenues by
running organisation.
 They have contributed more in developing society and economy of the UK country.
TASK 4
4.1 present justified prediction for potential trends and development in hospitality
The competition in hospitality business have become strong and for up coming
interesting every day. In respect of presenting justified predictions for recent trends and
development of hotel Marroitt are described in detailed as follows:
 Focus on Millennial: This aspect includes age group from 18-34. Although, this
demographic has influence a lot of things, it involves travel and hospitality industries.
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Millennial traveller do not want to travel traditional experience. Hotels wants to please
them with check in and check out dining content at reasonable prices.
 Emphasis on health and well being: In this context, it refer to taking charge on health
and fitness. Marroitt are well equipped physical fitness, pools and spas. Growing trends
includes air purification, yoga spaces, indoor exercise equipment and so on.
 Sustainability rules: This includes eco friendly practices becoming trend in these days.
Many hotels are installing solar panels, solar heater which can reduce the utilization of
non-renewable resources.
 Evaluate corrective measure: This can be described to observe and evaluate current
threats of an organisation along with determining several innovative techniques to solve
them properly. It is necessary to utilise present effective technologies to provide desired
goods or services in an appropriate manner to fulfil their actual desires in correct way.
4.2 Produce an impacts analysis for the predicted trends and developments
Now a days, hospitality industry get higher growth by providing effective service to their
customers. For them, it is require to analyse recent trends and inactivities to getting higher
competitive advantages easily. There are different trends are determine that has major impact on
business procedure as -
 Management of hotel needs to identify current trends and requirement of customers to
make effective alteration in their services.
 In this process, management of hotel needs to provide training to their employees to
enhance their skills.
 Experienced and skilled employees can opt better services procedure to attract their
clients easily toward their services.
 Hotel needs to implement advance technology in their business ideas to promote their
business and its new services easily.
CONCLUSION
From the above report it has been summarized that hospitality management is expanding
across the international boundaries due to maximization in consumer demands. At the same time,
it is also assessed that overall management is not an easy task due to changes in consumer
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policies and demand. Along with this, an organization needs to implement alteration as per
current trends and environment. Thus, main objective is to attain certain goals or objectives in
defined time frame by fulfilling the requirements of desired society.
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