The Impact of Consumer Behaviour on Hospitality Industry: A Case Study

This report delves into the analysis of consumer behaviour within the hospitality industry, examining key factors that influence consumer decisions. It highlights the significance of cultural, social, personal, and psychological factors, and explores the impact of digital technology and emerging trends on consumer behaviour. The report also includes a case study on Hilton Hotel, focusing on its strategies to address consumer behaviour and achieve business growth. The analysis covers the influence of consumer trends, the role of technology, and the importance of adapting to evolving consumer preferences within the hospitality sector. The report concludes with a summary of the factors impacting consumer behaviour, with a focus on innovation and competitive growth within the hospitality industry.

Understanding consumer decision-
making process
TASK 1

 The consumer buying services behaviour
is analysed to be widely essential
parameter where hospitality industry is
actively focusing on for bringing on keen
larger vision growth, and also for technical
innovation among productive functional
arenas.
INTRODCUTION

 Culture: Subculture and social class are within cultural factors which play high
role for influencing consumer behaviour and also for harnessing innovation within
varied domains.
Cultural, social, personal and psychological factors influencing
consumer behaviour

 Through analyzing focus and larger vision oriented growth within business
horizons of competitive diversity Hilton hotel aims to widely focus on new active
growth of stronger innovation and also to promote technical growth of revenue and
goodwill.
 The consumers services buying decision is highly correlated within business
efficacy aspects, where hotel competitive goals are also widely developing on new
paradigms of technical growth and also for targeting new quest goals.
CONT…

 The latest trends and impact of digital technology has been found to be widely
impacting new functional goals productively and also form, best competitive
paradigms on which there is active focus pertained on and also to leverage new
efficacy of profit revenue scenarios.
Consumer trends and impact of digital
technology

 The influx of international visitors and
increased need for seamless technology has
been actively shaping emerging trends in
consumers behaviour, within hospitality
industry and also for gaining functional
diversity.
Emerging trends in consumer behaviour
within hospitality industry:

 The presentation has in detail
concluded various factors impacting
consumer buying behaviour which are
social, cultural, personal and
psychological on which Hilton actively
focuses to be widely innovative.
CONCLUSION

 Podsakoff, P. M. and Podsakoff, N. P., 2019. Experimental designs in management
and leadership research: Strengths, limitations, and recommendations for
improving publishability. The Leadership Quarterly. 30(1), pp.11-33.
 Segovia-Pérez, M., Figueroa-Domecq, C., and Muñoz-Mazón, A., 2019.
Incorporating a gender approach in the hospitality industry: Female executives’
perceptions. International journal of hospitality management. 76.pp.184-193.
REFRENCES