NELSON COLLEGE LONDON: Contemporary Hospitality Industry Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Travelodge Hotel as a case study. It begins with an introduction to the industry and then delves into a PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal factors) to assess the external environment impacting the hotel. A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is also conducted to evaluate the internal and external factors affecting Travelodge. The report further examines the impact of these external factors, appraises current and potential trends in the hospitality sector (such as renovation, online booking, and social impact), and evaluates Travelodge's ability to adapt to these trends. A critical evaluation of how external factors and current trends influence the hospitality business is provided, leading to conclusions about the industry's future. The report highlights the importance of adapting to technological advancements, improving customer service, and addressing external challenges like political and economic changes to ensure success in the competitive hospitality market. References are included to support the analysis.

Contemporary Hospitality
Industry
LO3 & LO4

Table of Content
 Introduction
 PESTEL
 SWOT
 Impact of external factors
 An appraisal of the implications of current and potential trends
 An evaluation of the ability of your chosen hospitality business
 Critical evaluation how external factors current and potential
trends
 Conclusion
 References

INTRODUCTION
Tourism on Contemporary Hospitality will also include
comprehensive analyzes of emerging patterns, problems and
recent market innovations. The hospitality industry has
various industries, such as hotels, pubs, clubs and bars,
service dining, casinos etc. This presentation based on
Travelodge Hotel which covers the topics about internal or
external factors. In addition, how it further affect the current
trends.

PESTEL Analysis
Political factor:
 Elections bring the changes in the government policies and
regulations.
 Trade polices positively affect the tourism sector.
 Political stability is essential to consider.
Economic factors:
 BREXIT negatively affect the Travelodge Hotel operations.
 Inflation rate or unemployment affects the Travelodge hotel

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Social factors:
 Taste and preference
 Lifestyle of people
Technological factors:
 Use of advances AI technology
 Provide customer support by using advanced technology.

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Environmental factors:
 CSR practices towards society
 Climate change impacts
Legal factors:
 Follow laws regarding as per their operations
 Consumer safety and protection

SWOT Analysis
Strengths Weaknesses
•Affordable rooms
•Travelodge account helps
in fast booking
•Mostly customers cancel
their bookings
•Customer dissatisfaction
Opportunities Threats
•To expand their operations
•Increase customer base by
improving their services.
•Limited global presence
•Low brand awareness

Impact of external factors
With the help of PESTEL analysis, managers of Travelodge
Hotel identify the potential threats and opportunity from the
external market. Such as UK’s hospitality regulations
positively affect the country because of stable political
environment, BREXIT negatively affect the business
operations. In addition, before making any strategy in context
of the organization manager need to evaluate such factors and
formulate strategies accordingly.

An appraisal of the implications of current and potential
trends in the hospitality industry
In the hospitality sector, there are several potential trends which
organizations need to focus for the improvement of their
operational services. Such as Travelodge Hotel needs to focus
on renovation of their old properties, improve their
infrastructure for better service. Encourage online booking
services through mobile application of the company and they
also focus on social impact because it helps in improving
overall business image.

An evaluation of the ability of your
chosen hospitality business
In context of Travelodge Hotel, management should work on
poor infrastructure to attract large audience because of their
infrastructure facilities. Most of the visitors and tourists use
the online booking services, so managers of Travelodge need
to improve their mobile application and make it customer
friendly, so they can use this application for the booking
without facing any issues.

Critical evaluation how external factors
current and potential trends
External factors affect the current brands of hospitality sector
because in order to attract huge audience, they need to work
on their technology through improving their booking services
and customer support. Other factors such as political, social
etc. are affects the company and potential trends.

Conclusion
On the basis of above discussion it has been
analysed that there are several internal or external
factors which affect the hospitality industry and it
will be evaluated with the help of SWOT and
PESTEL analysis.