Analysis of the Contemporary Hospitality Industry: A Unit 1 Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on its structure, scope, and size, as well as current and anticipated skill requirements. The report examines the various sectors within the hospitality industry, including accommodation, restaurants, and event planning, and explores the relationship between hospitality, travel, and tourism. It also delves into the economic value and contribution of the industry, highlighting both direct and indirect impacts, as well as the tangible and intangible aspects of hospitality services. The report further analyzes organizational structures within different hospitality sectors, using the Red Carnation Hotel as a case study, and discusses key factors driving global growth and developments. The report also explores staff types, job roles, and required skill sets in the hospitality industry.

Unit-1- The contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Examine the current structure, scope and size of the hospitality industry..................................1
TASK 2............................................................................................................................................6
Explore current and anticipated skills requirements in the hospitality industry.........................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The hospitality industry is the one that provide the most vast experience to the customer
and visitors by which they feel more comfort and flexible. It is the industry that has the
diverseness as per its innovation, classifications and grading system, ownership, leisure services,
level of services, future and current trends and for many other factors as well (Afsar, 2018). The
following report is based on the Red carnation hotel (UK) limited has work with the mission to
provide the excellence services and have a passion of generous hospitality. The report consist of
the current structures, scope and size, current and anticipated skills requirement of hospitality
industry.
MAIN BODY
TASK 1
Examine the current structure, scope and size of the hospitality industry
Hospitality industry is the broader category of the service industry and consist of he
services as like foods and drinks, lodging, event planning, transportation, theme parks by
including the restaurants, bars and hotels. It will consist of the different types of sector and that
are as classified below as:
Accommodation: It is a sector of hospitality that primarily involves the stay of guest
with the additional amenities and also include the luxury property as well that is as for the
suitability of the visitors and the management have also looks forwards to emphasis the
deliverables offers. Furthermore, consist of the bed and breakfast, hotels, motels, resorts, hostels
etc.
Restaurants: It belongs to the food and drink sector and represent the sizeable amount
and have a Michelin options of services with this the experience of guest is based on the quality
services of food and drink that is offered by the restaurants (Boella, 2019).
Pubs, bars and nightclubs: It will get partnership with the proprietary and include the
excellence services so as to generate the revenue along with provide the refreshment as well as
tasty meal and moreover known as the laid back of social surrounds.
Hospitality and food service providers: In this the services are concerned with the
offered foods and services to the guest as per their stay as it has the direct and huge impact on
customer experience and status of service provider (Chon, 2019).
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Membership clubs and events: In this the service provider take the membership and
with this have conduct the different events that include the gathering of a lot of guest to render
the vast services and basically get operated for the conduction of some special events as like
marathon etc.
Brands and businesses: It includes the hospitality services that get provided by some
business and with this have circulate the service as on different places under the similar brand
name and promote there work at wider platform.
The relationship between hospitality and travel and tourism sectors
Hospitality industry is the one that offer the service beyond the basic need of the
customer and require the additional income so as to enjoy those services. Whereas, the tourism is
the one that is based on the enjoyment purpose and based on the tourist that travel to different
places to enjoy and participate in the leisure activities. The relationship in between the
hospitality and travel and tourism sector in that they have gone hand in hand as tourism engage
the tourist to travel on different destination while hospitality supply other services as like foods
and beverage, accommodation, leisure etc.
The economic value and contribution of the hospitality industry
Hospitality is the largest and the fastest growing industry and there are about 46000
numbers of hotels and is the significant sector that generate the better economy in addition
provide the employment to 1.6 million people and also create 50, 000 jobs in upcoming five
years (Hospitality’s contribution to UK economy outpacing other sectors. 2017). The gross
added value of hospitality based on the production of goods and services that is around 5.9% and
after that become double as of the economy.
Direct and indirect impacts on the economy
The hospitality sector generate the revenue directly as of the local economy as per the
investment of tourist and customers in the hotels, entertainment venues, restaurants and that
helps to emphasis the infrastructure as like the public transportation and roads and with this also
generate the job as well (Filimonau, 2018). It has also be the indirect impact as well that is in
they bough £73 billion contribution in economy and in the £15 bullion is through the exporting
and £38 billion as per tax receipts.
The tangible and intangible nature of the hospitality industry
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It is the industry that is more diverse in nature as per the innovation, classifications and
grading, trends management with that render the other facilities that are as internet connections,
swimming pool, gymnasium, jacuzzi, nightclubs, hair and beauty salons, car parking, laundry,
sauna bath, meeting and conference rooms etc. that all consist in the intangible nature (Hassi,
2019). In the tangible nature has provide the facilities as per the dependency and requirement of
guest as like foods and beverages, room services, packages etc.
Different types of products and services within the hospitality sector
There are some different types of product and service of the hospitality sector as like Red
carnation hotel that are as defined below as:
Food and beverage: It is a sector that provide the meals and drinks to the customers and
also comprise of snacks and beverages with the immediate consumption on and off the premise.
Travel and tourism: In this the services has been provided that are more related to the
transportation of people from one place to another as through the buses, cabs, ships, planes, train
etc. They have provide the package as per the trips to both the person who travel for the work or
for a vacation as well.
Lodging: It is a accommodation services over which people get the place to sleep about a
night in the hotels, hostels, motels etc.
Recreation: In this the people get the chance to get relaxed and enjoyed so as for the
refreshment and thus business provide the entertainment service as by theatre, to attract the
visitor as per interest as by museums, zoo, spectator sports etc.
Organisational structure within different hospitality sectors
The operational and functional are the basic departments of the hospitality sector as one
will operate all the different working standard whereas the functional departments performs the
different functions with satisfactoriness (Horng, 2018).
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(Source: contemporary hospitality industry, 2020)
Operational departments of Red carnation hotel:
Housekeeping department: They have make the direct impact over the guest and
maintain the guest rooms, lobbies, common areas, restrooms, hallways, common areas etc. and
carrying out the room cleaning to ensure that guest get the pristine rooms (Huertas-Valdivia,
2018).
Food and beverage department: They have play to vital role as provide the required
food and beverage and ensure that the waiters, waitresses take the food responsibly over the
desk of customers.
Functional departments of Red carnation hotel:
Marketing department: It is the department that manages the promotional activities of
the hotel and have understand the requirement and demand of customer in order to satisfy them
and for this perform the market research by which constructive profit get attained by the hotel.
HR department: They have hired the new employee as per the skills requirement
through which the working ability of the hotel become more smooth and with this have achieve
the goals and objectives with easiness (Jones, 2019).
The interrelationship in between the operational and functional department is more
effective and efficient for Red carnation hotel as with this as with this the operational has worked
to provide the better services to the customer whereas the functional department works to
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promote the work of the hotel with more sufficiency and ensure that smooth flow of services get
attained in timely basis. With this the productivity of the business get more developed and with
this the working standard also get upraised by which the ability and capabilities of the business
will get more enhanced and that has the positive impact on the value and image of the company.
Global growth and developments:
Key factors driving growth of the hospitality industry locally and internationally
The factor that drive growth locally
 Customer insight and going online: It is the major aspect that provide more growth and
development of Red carnation hotel and with they have manage the operation through
online as well by which have attract the larger number of customers as to those as well
that are not in the range (Kallmuenzer, 2018).
 Mobile devices, apps and internet: It will drive more growth as with the easy payment
and transaction that saves a lot of time of customers.
The factor that drive growth internationally\
Ever expanding: It is the aspect through which Red carnation hotel get expand their
business at Asia and with this have diversify the working range as per the demand of the
demographic by which have make the strong connectivity with the customers.
Innovation and technology: It is usually more advance format and with this the Red
carnation hotel uses the continuous up-gradation in the services and uses innovation in terms of
services as like card entry, online payment, digital key etc.
The expansion of international hotel chains and brand identity
The Red carnation hotel get more success as per the expansion and with this they have
target the larger audience by which profitability of the hotel get emphasised. As the hotel wants
to expand the business in Asia thus with this they have make the chain of hotel through which
open the sub branches at different location that provides the identity to the hotel as a brand name
and get superior image and recognition in the marketplace.
The growth of franchising and licensing agreements across hospitality sectors
Franchising: It involve the relationship with the new partners and a way to enlarge the
scaling while expanding the branches. It is uses to develop the intellectual property by which the
ability of the business get developed (Kandampully, 2018).
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Licensing: In this the ownership get provided to the others to get used the other brand
name and service to generate more profit. It helps to make the certified growth as the people
already has more believe and get attracted towards brand name thus it is the effective strategy to
gain more growth through licensing.
TASK 2
Explore current and anticipated skills requirements in the hospitality industry
Staff types and job roles: There are different roles and responsibilities of the functional
specialist that are as defined below as:
Operational: The operational department have managed the different operations as like
housekeeping, food and beverages, front office that make the direct interaction with the customer
and have convinced them by which they get attract towards the hotel and keep uses their services
for longer period of time (Kim, 2018).
Supervisory: It is the one that manage all the working function and have ensure that the
all the working get performed with time without any hindrance and provide the ultimate direction
to the employee so as to perform work on time.
Front line managers: They always motivates the employee to get work with more
effectiveness and provide adequate feedback by which the loop holes get analysed and removed
within the instance.
Back office management: It is the department that provide the managerial support to
the staff and didn't make direct interaction but ensure that the smooth services get flows.
The Red carnation hotel has the skilled position that is cover by the CEO and manager,
semi-skilled is by the employee and sub-ordinate and unskilled is the cleaning staff.
Hospitality skills sets:
The Red carnation hotel must requires the candidate that has technical and practical skills
by which the number of solution get provided of the different problems and there are some prior
skills that are as defined below as:
Customer handling skills: It is a skills through which the employee could easily
understand and manage the requirement of customers by which they have enjoy the better
services and get impressed as well (Majid, 2019).
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Team working skills: In this the employee get perform the function while working in a
team which is being more important as well and with this the employee get perform the different
function with collective effort that enhances the working standard of business.
Cultural awareness: It is the a skills through which hotel promote the diverse culture
and have understand each others culture with more superlativeness by which the working
standard get developed.
Current skills shortage in Red carnation hotel:
Technical skills: As the hospitality industry trends get changes with more randomness
and with this it is hard to manage the technicalities in easiest manner (Murphy, 2018).
Professionalism: In this the employee didn't get work in the business with professional
form as they only get perform their work and never takes that work as a passion that it is hard to
make success.
Drivers of skills gaps:
There are some different factor that drive the skills shortage and high labour turnover are
as below:
Job satisfaction: It is the driving factor that enhance the skills as the employee get better
benefits from the hotel in terms of salary and other compensation as well.
Training and development: It is more needed that the employee must get timely
training by which they get work with more appropriateness and it enhance the skills and ability
as well.
Factor affect recruitment and talent development:
Industry image: It is factor that attract the best skilled and talented employee and with
this have the hotel get a option and have select the candidate as per their suitability.
Expectations around wages: The employee must awaited for the better wages and
always get work where they get the higher wages thus it is the factor that affect the recruitment
process of hotel.
Impacts on hospitality businesses:
Increased workload for staff: If the staff feel overloaded than it has the direct impact
over the productivity and with this the they get frustrated as well by which it is hard for the hotel
to get accomplish the target in easiest manner (Yam, 2018).
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Higher operational cost: If the operational cost is hight then the profit ratio of hotel
decreases by which it is hard for the hotel to get survive in the competitive market.
Loss of business to competitors: The hospitality industry faces a lot of competition and
over this all the business try to get work with more perfection and one better then the others by
which the productivity and profitability get affected and if the hotel get loss by competitor than it
has negative impact on image and decreases the market share as well.
CONCLUSION
It has been concluded that the hospitality industry is the one that provide the largest
economy and with this have provide the employment to more of the people as per the skills and
knowledge. The hospitality businesses are having the different size, scope and structure and have
work accordingly while anticipating the skills and requirements.
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REFERENCES
Books and Journals
Afsar, B. and et. al., 2018. Frontline employees’ high-performance work practices, trust in
supervisor, job-embeddedness and turnover intentions in hospitality industry.
International Journal of Contemporary Hospitality Management.
Boella, M.J. and Goss-Turner, S., 2019. Human resource management in the hospitality
industry: A guide to best practice. Routledge.
Chon, K.K.S. and Zoltan, J., 2019. Role of servant leadership in contemporary hospitality.
International Journal of Contemporary Hospitality Management.
Filimonau, V. and Brown, L., 2018. ‘Last hospitality’as an overlooked dimension in
contemporary hospitality theory and practice. International Journal of Hospitality
Management. 74. pp.67-74.
Hassi, A., 2019. Empowering leadership and management innovation in the hospitality industry
context. International Journal of Contemporary Hospitality Management.
Horng, J.S. And et. al., 2018. Developing a sustainable service innovation framework for the
hospitality industry. International Journal of Contemporary Hospitality Management.
Huertas-Valdivia, I. And et. al., 2018. Achieving engagement among hospitality employees: A
serial mediation model. International Journal of Contemporary Hospitality Management.
Jones, P. and Wynn, M.G., 2019. The circular economy, natural capital and resilience in tourism
and hospitality. International Journal of Contemporary Hospitality Management.
Kallmuenzer, A., 2018. Exploring drivers of innovation in hospitality family firms. International
Journal of Contemporary Hospitality Management.
Kandampully, J. and et. al., 2018. Customer experience management in hospitality. International
Journal of Contemporary Hospitality Management.
Kim, H.L. And et. al., 2018. The effects of corporate social responsibility (CSR) on employee
well-being in the hospitality industry. International Journal of Contemporary Hospitality
Management.
Majid, A. and et. al., 2019. Role of network capability, structural flexibility and management
commitment in defining strategic performance in hospitality industry. International
Journal of Contemporary Hospitality Management.
Murphy, K. and et. al., 2018. A review of high performance work practices (HPWPs) literature
and recommendations for future research in the hospitality industry. International Journal
of Contemporary Hospitality Management.
Yam, L. and et. al., 2018. Employment stability and retention in the hospitality industry:
Exploring the role of job embeddedness. Journal of Human Resources in Hospitality &
Tourism. 17(4). pp.445-464.
ONILNE
Hospitality’s contribution to UK economy outpacing other sectors. 2017. [Online] Available
through: <https://www.travelweekly.co.uk/articles/282542/hospitalitys-contribution-to-uk-
economy-outpacing-other-sectors>.
Contemporary hospitality industry, 2020. [Online] Available through:
<https://www.locusassignments.com/solution/unit-1-assignment-contemporary-
hospitality-industry>.
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