Business Analysis of Hospitality Industry: Trends and Issues

This report delves into the analysis of the hospitality industry, examining operational, managerial, and legislative issues. It discusses the impact of media exposure, particularly social media marketing, and the implications of smoking bans. The report also explores the current image of the industry, highlighting customer focus and communication strategies. Furthermore, it makes justified predictions for potential trends and developments, such as the adoption of modern technology and marketing strategies. The analysis includes an impact assessment of these trends, emphasizing the importance of understanding market needs and implementing effective business strategies. The report references various academic sources to support its findings.

TASK 3 & 4

3.1 Analyse operational, managerial and legislative issues resulting
from recent developments affecting the hospitality industry
This is very important part for business enterprise to managing the functional and civil
law. There are variety of issues and problems faces in the industry as discussed
given below:
 Media Exposure- This is essential for organization to know about online
media while it share the information through this medium. Online media is
basically used for growth and development This is the best medium to promoting
their product and services with the help of media. This is exploring the business all
over the world. Social media marketing is the best tool to promoting their brand
image and value in the global market. It is very helpful for increase their sales and
productivity.
 Smoking is ban in public places-this is the best movement against the
unhealthy environment. This is the best way to improve the business environment
and clean at workplace.
This is very harmful for human and it directly affects the humans body parts. Hilton hotel
is against the smoking because it is very harmful for human part that damage the
organs.

3.2 Discuss the current image of the hospitality industry
The image of industry is discussed as followings:
 Focused on customer and culture- The communication skill is the important to sharing the
information from one department to another. The organization is mainly focus on achieving
their goals and targets. Hilton is follows important criteria to identifying the need of business
and then fulfil according to the requirement of business.
 Media Exposure- this is promoting platform to sharing all important information to the client.
This is the best platform because there are various information that can not be disclose by any
ways. It provides security and can not leak the details.

4.1 justified predictions for potential trends and developments in
hospitality
This is important role in industry to identifying the future and current trend of
organization. The Hilton hotel is try to influences and motivate to their employee to
use modern technology to improve the performance of business system. It is
necessary for organization to increase the capabilities and ability.
Marketing is important platform or tools to promoting their product and services in
marketplace. Hilton is use different technology to establish their business all over the
world. Social media is widely spreading all around the world to promote their services
in global market as well as nation. This is efficient ideas to putting some efforts to
enhance the business operations in proper manner.

4.2 Impact analysis for the predicted trends and
developments
Today's world, they have use different marketing trends for growth
and development. Most of the organization is identifying the
actual market need and requirement because it is required for
business development to understand the business strategies and
planning to launching an effective product in marketplace.

REFERENCES
Peters, M. and Kallmuenzer, A., 2018. Entrepreneurial orientation in family firms: The
case of the hospitality industry. Current Issues in Tourism, 21(1), pp.21-40.
Quintana-García, C., Marchante-Lara, M. and Benavides-Chicón, C.G., 2018. Social
responsibility and total quality in the hospitality industry: does gender matter?.
Journal of Sustainable Tourism, 26(5), pp.722-739.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual
harassment in the tourism and hospitality industry. Current Issues in Tourism, 21(7),
pp.760-774.

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