Report on Hilton Hotel's Performance in the Hospitality Sector

This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on the Hilton Hotel. It begins with an introduction to the industry, highlighting key services like travel, tourism, food, and accommodations. The core of the report includes a detailed PESTLE analysis, examining political, economic, social, technological, environmental, and legal factors impacting Hilton. A SWOT analysis is then presented, identifying the hotel's strengths, weaknesses, opportunities, and threats. The report further explores the implications of current and potential trends within the hospitality sector, addressing crucial aspects such as safety, technology adoption (pre-booking, fingerprint systems), and social media interaction. The analysis of both Hilton and Travel Lodge provides insights into supply and demand factors, and the report concludes by summarizing key findings and offering recommendations for the hotel's future strategies. References from academic journals are included to support the analysis.

Contemporary Hospitality Industry

 Introduction
 PESTLE analysis of Hilton Hotel
 SWOT analysis of Hilton hotel
 Implications of current and potential trend in hospitality industry
 Conclusion
 References
TABLE OF CONTENT

Hospitality industry provide various services like
travel and tourism, food, accommodations etc. this
report will discuss about the internal and external
factors which impact hospitality industry. this also
has impacted the current trends which has impact on
the organisation.
Introduction

PESTEL analysis is conducted by the Hotel in
order to analyze the impact of macro factors on
the organization Hilton will conduct PESTEL
analysis in order to know about the positive and
negative impact on its functioning.
PESTLE analysis of Hilton Hotel

Below is the PESTEL analysis of Hilton hotel:
 Political factors: These factor includes the government intervention. Factors include here are
labor law, foreign trade law etc. As earlier there was crisis in Greece and due to this fact
customers got negative and this affect the sales of Hilton hotel.
Example 2: Under this factor, due to Brexit there was huge changes occurred within Travel
lodge operation and function that directly impact over firm productivity ratio. However, firm
takes an initiative to modify its procedures and policies according to the demand of Brexit in
order to acquire sustainable profitability
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Social factors: The factors include here relates to the age, customs, buying behaviour, lifestyle
etc. The taste and preference of customers are continuously changing and it is required by Hilton
hotel to know about their proper need of their customers.
Example 2: As per the recent scenario of UK population,. There was an intense demand of CSR
activities which challenge Travel lodge profit margin.

 Technological factors: Technology is moving at a fast pace and it is required for the
organization to make changes were required in order to survive. It is required by Hilton hotel
to use high end technology to provide services to the customers.
Example 2: In this, there are high competition among UK population regarding innovative
technologies for making business function much easier and accessible that impact Travel
Lodge .
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 Environmental factors: The factors include here are concerned with protecting the
environment and can affect the environment in one or other forms. The factors include here are
climate changes, weather etc. . Before entering into new market Hilton is required to evaluate
some of the environmental standards and must also check the laws regulating the environmental
pollution.
Example 2: In this, majority of population are highly conscious about environment factor that
influence Travel lodge decision making capability and ability.

Legal factors: In order to trade in the market company is required to follow certain rules and
regulations. Hilton before entering into market should consider some of the laws very carefully
which includes Discrimination laws, employment laws, health and safety laws etc.
Example 2 : Under this, Travel Lodge follows all government policies, procedures, regulation
which decreases the intervention of government into their business operation and function that
add value to firm brand value in an impressive manner.
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Hotel Hilton conduct SWOT analysis in order to identify the internal strength and weakness and external
threat and opportunities. Below is the SWOT analysis of Hilton:
Strength
 Global presence: The brand acceptance of Hilton in the market is very high as it is having its
presence all over the world.
 Customer satisfaction: Hotel Hilton due to their dedicated staff are able to achieve high level of
satisfaction among the existing and potential customers.
SWOT analysis of Hilton hotel

Weakness:
 No developed network: The company is not having network in Europe and North America due to this
it is not able to operate properly.
 Lack of product range: The services provided by Hotel Hilton has hap in the product range and due
to this customers have lack of choice.
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Opportunities:
 Acquiring of small hotel: Hotel Hilton can acquire small local hotels so that they are able to build
effective customers base and are able to eliminate the local competition.
 Using new technology: The new technology and different pricing strategy will provides an
opportunities to the Hilton to maintain their loyal customers.
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