Contemporary Hospitality Industry: Structure, Trends, and Challenges

This report provides a comprehensive analysis of the contemporary hospitality industry. It begins with an introduction defining the industry and outlining its current structure, scope, and size, including its contribution to the global economy and job market. The report then delves into operational roles, skills gaps, and current shortages within the industry, exploring factors contributing to these challenges, such as low wages and long working hours. A PESTLE analysis is conducted, examining the political, economic, socio-demographic, and technological factors influencing the industry. Furthermore, a SWOT analysis highlights the strengths of the hospitality sector. The report also discusses current and potential trends, including increasing customer expectations, technological innovations, and the use of artificial intelligence. Finally, the report concludes with a reflection on the author's contributions and research findings, emphasizing the importance of addressing labor shortages and adapting to industry changes. References to relevant academic sources are also included.

CONTEMPORARY
HOSPITALITY INDUSTRY

 INTRODUTION
 TASK A
 TASK B
 TASK C
 CONCLUSION
 REFERENCES
Table of Contents

 Hospitality industry is the
part of service industry
which comprises of 5
sectors mainly that
includes food & beverages,
Lodging, Tourism, events
and transportation. This
includes the different
activities whose main goals
is of providing services and
satisfaction to customers.
INTRODUTION

Current Structure
 Hierarchical structure is followed in the hospitality
industry.
 The organisational structure has people with clearly
defined roles and responsibilities.
Scope and Size
 Industry contributes around US$ 6.5 trillion of total
business.
 Contributes 11% of total GDP of UK
 Generates 130000 jobs in the cafes & restaurants
Current Structure, Scope and Size

 Executives
 Front Desk Services
 Housekeeping
 Maintenance
 Marketing & Sales
 Kitchen Staff
 Accounting
 Human Management
Operational roles within Hospitality
Industry

 Labour is single biggest cost for
the hospitality institution
 Restaurants are growing with
twice the rate of increase in
population
 Acute shortages of waiters,
chefs, cooks and the others
 The industry is facing serious
hiring concerns
Skills gaps within hospitality industry

 Reasons for the shortages are
 Low paying jobs,
 Political crisis,
 Anti-social working hours
and
 Hike in restaurant openings
 Factors discourage number of
people to select it as career
choice
Current Skills shortages

Political Factors
 Represents the influence of government over industry
 Brexit had impacted the hospitality industry to a
significant level.
 It also increases the costs such as taxes and duties over
imports and exports
Economic factors
 High competition to fit in budget
 Purchasing power are weakening due to falling sterling
PESTLE Analysis

Socio Demographic Factors
 location plays a significant role in attracting the
customers
 places near stations or the natural touch receive
increased brand awareness
Technological Factors
 attending the customers and taking their bookings has
eased
 industry is adopting other tools that are helping to fill
the gaps of labour shortages
PESTLE Analysis contd...

 Strengths
 • The hospitality industry is the fastest growing
industries of world as compared with other.
 • The company is having special quality of
traditional and continental foods prepared from the
ingredients imported from other countries.
SWOT Analysis

 Increasing Customer Expectations
 Demand for technological innovations
 Smart rooms and integration of the systems
 Artificial Intelligence in the industry
 Enhanced Food & Beverage Home delivery
Current and Potential Trends in
Hospitality Industry

 It could be concluded from the above report that
hospitality industry is very broad and growing at rapid
speed. At core of the industry it is concerned with
providing goods and services to the people that assists
in the recreation and to support well being well being
of the people.
CONCLUSION

 My contribution was to make an effective presentation, which can gain user attraction.
 I have also made sure that I work as an effective team member, so that I can deliver better
presentation.
 My performance was low during the first week, then I worked on it, so that objectives can be
achieved.
 While researching about the scope and scale of the hospitality industry it has been identified
that industry is facing labour shortages.
 The huge labour shortages are becoming serious concern for the industry as decrease in
skilled and unskilled workforce will create issues for the business.
 These gaps are seen as pay in this sector is very low and also the working hours are long.
REFLECTION

 Law, R., Chan, I.C.C. and Wang, L., 2018. A comprehensive review of mobile
technology use in hospitality and tourism. Journal of Hospitality Marketing &
Management. 27(6). pp.626-648.
 Kandampully, J., Zhang, T.C. and Jaakkola, E., 2018. Customer experience
management in hospitality. International Journal of Contemporary Hospitality
Management.
 Shukla, R.K., CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN
THE FIELD OF HOSPITALITY INDUSTRY: A COMPREHENSIVE
STUDY.
 Murphy, K., and et.al., 2018. A review of high performance work practices
(HPWPs) literature and recommendations for future research in the hospitality
industry. International Journal of Contemporary Hospitality Management.
 Feinstein, A.H., Hertzman, J.L. and Stefanelli, J.M., 2017. Purchasing:
selection and procurement for the hospitality industry. Wiley.
REFERENCES