This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on EasyHotel, a budget hotel chain. The report begins with an introduction to the industry, highlighting its significance and various sectors. It then delves into a PESTLE analysis of EasyHotel, examining the political, economic, social, technological, legal, and environmental factors influencing its operations. A SWOT analysis is also conducted to evaluate the hotel's internal strengths and weaknesses, as well as external opportunities and threats. The report further assesses the impact of the external environment, both positive and negative, on the hospitality industry's development. It identifies current and potential trends, such as the increasing demand for healthy food options and the use of robotics in hotels. The core competencies of EasyHotel are also examined, followed by an analysis of how external factors influence the industry's development. The report concludes with a summary of key findings and provides a list of relevant references.
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