This report provides a comprehensive analysis of the Hilton International Hotel within the context of the contemporary hospitality industry. It begins with an introduction to the industry and the company, followed by a detailed PESTEL analysis examining the political, economic, social, technological, environmental, and legal factors impacting Hilton's operations. A SWOT analysis is then presented, highlighting the company's strengths, weaknesses, opportunities, and threats. The report further investigates the impact of external factors such as competition and innovation on the organization's development, and assesses the implications of current and potential trends, including safety and hygiene, digital payment modes, robotics, and virtual reality. An evaluation of Hilton's ability to adapt to these trends is provided, along with a critical evaluation of external factors influencing trends and development within the hospitality sector. The report concludes with a summary of the key findings and includes a list of references.
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