This presentation provides a comprehensive analysis of the hospitality industry, specifically focusing on the Franklin Hotel. It begins with an introduction to the industry and its susceptibility to various external factors, followed by an in-depth examination of political, economic, and social influences such as Brexit and the rise of corporate events. A SWOT analysis is conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats, with an emphasis on how these factors impact decision-making. The presentation then delves into the impact of external factors on the hotel's development, highlighting trends like destination events and staycations. Current and potential industry trends, including digital locks, contactless payments, smart rooms, and virtual assistants, are explored, along with an assessment of the Franklin Hotel's capacity to adapt to these advancements. A critical evaluation of the legal and technological factors influencing these trends concludes the analysis, emphasizing both the advantages and disadvantages for the hotel. The presentation ends with a summary of the findings and a list of references. This presentation is a valuable resource for students seeking to understand the dynamics of the hospitality sector.
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