This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on key factors influencing its development. It includes a PESTLE analysis, examining political, economic, social, technological, environmental, and legal factors impacting businesses like Britannia Hotels. A SWOT analysis identifies the strengths (international expansion, service quality), weaknesses (higher prices), opportunities (technological integration), and threats (increased competition) facing the industry. The report also highlights current trends, such as increased technology use, and potential future trends within the hospitality sector. Concluding that the hospitality industry is continuously evolving and businesses must adapt to various influencing factors to succeed. Desklib provides access to this and other solved assignments for students.
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