Contemporary Hospitality Industry: Analysis of Trends and Developments

This report provides a comprehensive analysis of the contemporary hospitality industry in the UK, focusing on the scope, scale, and diversity of the sector with a global perspective. It examines the management structure of Marriott Hotel, a leading hospitality organization, and assesses the role of professional bodies such as the Institute of Hospitality. The report also evaluates emerging trends in demand and supply for hospitality staff, discussing strategies to meet staffing requirements and the necessary skills and qualifications for personnel. Furthermore, it analyzes recent developments affecting the industry in areas of legal compliance, operations, and management, while also exploring how the overall image of the hospitality industry is created and managed. The report concludes with potential trends and developments in the hospitality sector, providing an impact analysis using Marriott Hotel as an example.

Contemporary hospitality industry
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Contents
Introduction............................................................................................................................................ 3
Summary............................................................................................................................................... 4
Task 1.................................................................................................................................................... 5
Introduction........................................................................................................................................ 5
P1.1 Understand and discuss the scope, scale and diversity of the hospitality industry with a global
perspective........................................................................................................................................ 6
Different types of hospitality products/services in the U.K.................................................................7
P1.2 Discuss the management structure of different hospitality organisation using your experience
in your chosen organisation (M1)..................................................................................................... 12
P1.3 Examine and assess the role of professional bodies and hospitality related organisations such
as the Institute of Hospitality............................................................................................................ 14
Conclusion....................................................................................................................................... 15
Task 2.................................................................................................................................................. 16
Introduction...................................................................................................................................... 16
P2.1 Assess the emerging trends in the demand and supply for hospitality staffs and discuss how
the industry attempts to meet the staffing requirements using your organisation as an example
(M2)................................................................................................................................................. 17
P2.2 Based on the roles and responsibilities of the hospitality staff discuss the skills and
qualifications requirement for the personnel (D1)............................................................................19
Conclusion....................................................................................................................................... 21
Task 3.................................................................................................................................................. 22
Introduction...................................................................................................................................... 22
P3.1 Analyse recent developments affecting the hospitality industry in the areas of legal (e.g.
contracts and negligence or health and safety), operations, and management. Use your
organisation for insights in your discussion......................................................................................23
P3.2 Discuss how the overall image of the hospitality industry is created and managed and assess
the current situation of your chosen organisation in terms of the image..........................................24
Conclusion....................................................................................................................................... 25
Task 4.................................................................................................................................................. 26
Introduction...................................................................................................................................... 26
P4.1 Present potential trends and developments in the hospitality sector using justified predictions.
......................................................................................................................................................... 27
P4.2 Carry out or produce an impact analysis for the predicted trends using your chosen
organisation as an example (D3)..................................................................................................... 28
Conclusion....................................................................................................................................... 29
Conclusion........................................................................................................................................... 30
References...................................................................................................................................... 31
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Introduction
This assignment deals with the contemporary hospitality sector in the UK. This unit
will assist in understanding the nature and structure of the hospitality sector. This
case study explores the factors of the contemporary hospitality sector. Basically,
this unit is fragmented into four tasks. The first task will discuss the scope, scale, as
well as the variety of the hospitality sector with a global viewpoint. The management
arrangement of the selected organisation will be discussed. The role of professional
bodies and hospitality will be examined and assessed effectively. The second task
will measure the evolving tendencies in the demand and supply for the hospitality
employees. The discussion will be made in the context of meeting the needs and
requirement of staffs. In the third task, the recent development will be analysed
which are responsible for affecting the hospitality industry. The fourth task will
present the potential trends and development in the hospitality sector.
(Source: Study.com, 2018)
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Summary
The Marriott Hotel and Resorts is located in Washington D.C. This hospitality sector
is also situated in the United Kingdom. The Marriott chain inaugurated with two
motels in the year 1950s by John Willard Marriott. It was founded in the year 1957.
There are approx. 566 hotels located in all over the world. As per a survey, Marriott
is frequently comprised on the Forbes best businesses all over the world and fourth
best hospitality sector. The revenue earned by the Marriott is £22 Billion. The
company has supposed to make the customer as a part of the sector and they like a
divinity by providing the services and goods as per the needs and wants. They used
to choose a beautiful and exotic location to build their hotels (Marriott international,
2018).
(Source: Zhang, 2017)
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Task 1
Introduction
This report will be helpful in discussing the scope, scale, and diversity of the
hospitality sector in an effective way. The role of professional bodies and hospitality
related to the organisation will be discussed below. The management structure of
Marriott Hotel is also mentioned below. An effective approach to study has been
applied.
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P1.1 Understand and discuss the scope, scale, and diversity of the hospitality
industry with a global perspective.
Scope
Introduction to the UK hospitality sector in U.K.
The hospitality sector in the UK is mainly characterised by the country’s hotels, pubs
and. It also generates around 4% of the UK GDP. As per September 2015 report, the
UK hospitality sector employed around 2.9 million people. Marriott Hotel is UK
based hospitality sector which provides a wide range of leisure services to their
target and potential customers.
Values-The core value of Marriott Hotel is to serve the customers by providing
goods and services as per their desire.
Vision- Their main vision is to become the premier earner and organiser of vacation
and leisure involvements all over the globe.
Mission- To improve the lives of the consumer by generating and permitting
supreme holiday and leisure practises (Marriott international, 2018).
(Source: Tully, 2017)
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Different types of hospitality products/services in the U.K
Following are the products and services provided by the management of Marriott
Hotel:
Hospitality services- This hospitality sector provides a variety of room services to
the customers i.e. as per the budget and needs. They also provide management
services such as concert events, holiday venues, conference facilities, spa and
meditation, business, corporate hospitality and others to the customers. They also
provide hotels and resorts facility to the customers.
Food and service management- The Marriott Hotel has a wide range of hotels and
restaurants in the UK. This industry also provides services like food and beverage,
housekeeping and many more.
Size of the company
Number of employees 2,26,500
Number of hotels 566
Properties Around 6500+ properties in 127
countries (Marriott International, 2018).
Total properties US$ 24.140 billion (2016)
Ownership- Marriott Hotel is a public company whose shares are traded freely on
the stock exchange.
Product and services offered by the organisation
There is a wide range of product and services offered by Marriott. Some of them are
food and service management, resorts, accessories to the customers.
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Scale
On average, it is estimated to have £5 billion of contribution by the hospitality sector
in the UK. The hospitality sector is the UK’s fourth biggest business in terms of
employment.
(Source: British Hospitality Association, 2018)
Current and projected financial performance of Marriott Hotel
Current financial performance
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(Source: Konopelski, 2015)
Comparing the performance of Marriott Hotel, it is observed that in 2009 due to
financial crisis its market value is decreased. The organisation operates more
effectively when it comes to profitability margin.
Projected financial performance
(Source: Statista, n.d)
As compared with the previous growth in hotel rates, it will definitely get increased
by1.2% in the coming year.
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Diversity
Diversity in hospitality
The diversity practiced in the hospitality sector business due to its diverse nature.
Variety in hospitality is also known as a key aspect in simplifying cultural exchange
on an international level (Merchant, 2018).
Benefits and challenges in the U.K. hospitality sector
The benefits of diversity in hospitality sector such as Marriott Hotel are:
 The hiring of a skilled candidate
 Positive organisational culture
 Flexibility within the organisation
 Improvement in customer service
The issues related to diversity within the organisation are underneath:
 Conflicts can be rise within the firm
 Lack of communication
 Hierarchy issues
 Lack of team building
How is diversity being practiced in Marriott
The management of Marriott Hotel provides an opportunity to diverse youth and
women so that they can be able to use their skills for the growth and development of
the firm.
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(Source: Marriott, 2015)
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Conclusion
The above task explains the scale, scope, and diversity of Marriott Hotel. This
hospitality industry is spread all over the world. They use cultural diversity within the
organisation. In this, they also give job opportunity to women.
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