Emerging Trends in Hospitality

This report delves into the emerging trends within the hospitality industry, focusing on the significant influence of culture on eco-hospitality. It examines the importance of the hospitality sector, highlighting its role in fostering cross-cultural understanding and improving living standards. The report also details various challenges faced by the industry, including labor conditions, rising healthcare costs, and operating expenses. Furthermore, it analyzes both the positive and negative impacts of cultural diversity on eco-hospitality, emphasizing the need for effective strategies to navigate cultural differences. The report concludes by summarizing key trends such as customer service improvements, technological advancements, the rise of the sharing economy, and the growing focus on health and wellness.

Emerging Trends in
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
Cultural impact on eco hospitality...................................................................................................3
Importance of hospitality industry..............................................................................................4
Issues and challenges in the hospitality......................................................................................6
CONCLUSION................................................................................................................................8
.........................................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
The hospitality industry consist of very broad concept as it also known as service industry
which means their main focus is to serve their customers in a very effective manner. Mainly
hospitality industry deals with all available industry as million- dollar sectors are depend on the
this industry because of their emerging various different and unique trends for the betterment of
their customers(Bharwani, 2012). In fact all the external and internal factors have a greater
impact on this industry due to their broad nature as it deals with every sector to provide facilities
to their customers. In other words hospitality industry is all about serving to public and try to
providing them appropriate facilities by applying various attractive themes and innovative ideas.
Cultural impact on eco hospitality
Hospitality is the term which means a generous and a friendly behaviour with the guest
or it shows the way of entertaining visitors with the help of various support mechanism. Just like
that hospitality industry covers all the essential part whatever comes under hospitality of a guest
or tourist to satisfy their customer which means hospitality industry follow the policy of
customer oriented. The main focus of this is to meet the needs of their customers by serving
them in a best manner so that they can enjoy their moment or stay way from any problems or
issues(Butt, 2012).
Due to the changes in the environment and stepping in the advanced centuries forced all
the available industry to change their policies itself specially in the hospitality industry. Firstly
hospitality is a very major industry across the globe because of their broad market so it has a
greater impact by changing in international culture as in today's world there is not a single
business is constant(Boella, 2013). It changes according to the reforms in time, trend of the
market place, customer taste and preferences, and it also includes reforms in culture. Culture
define as a cluster of values, attitude, beliefs, norms, religions etc. acquired by a single person or
society followed by generation to generation. Culture plays a major role in the hospitality
industry because it exists in every society but differ from each other as in today's running world
mixtures of all the cultures are available in every society due to which there is much difficulty is
faced by the industries while managing mixtures of culture. One of the very important fact is that
hospitality is a service industry as their main aim is to serve their customers in a effective way
without discriminating them on the bases of culture or religion.

Eco hospitality influence by cluster of culture due to the emergence of new trends in the
hospitality industry as it affects all the related sectors which are serving their customers or
believes in a customer satisfaction. Hospitality industry is mainly depend upon the society as
they are the base of this sector or it can also refers as a cross cultural environment. In additional
culture influence the eco hospitality in every manner due to the emergence of mixtures of culture
in the society and most of the people try to adopt different- different culture which affect the
hospitality industry(Goss-Turner, 2013)
Importance of hospitality industry
Hospitality industry is a very indispensable for the betterment of overall society because
of their positive factors as it helps the customers to live their live comfortably. In fact hospitality
main focussed is to serve their customers by improving their living standard with the
introduction of new and innovative ideas for the society(Chung, L 2010). Mainly hospitality
creates a interaction between different-different cultures as they treat every society equally
without being partial between individuals.
Advantages of hospitality industry
 Create mutual understanding between different-different society by serving them together
 Comes with attractive and innovative ideas
 Try to provide all the facilities for their customers with the introduction of creative
things(Parker, 2010).
 Expanded across the globe by promoting their growth at international level with the
promotion of multicultural environmental
 Believes in customer oriented policies as their business mainly depend on the customer
satisfaction. Promote the overall hospitality industry and other industry also related to this sector.
Emergence of new trends in the hospitality industry
Due to the changes in the consumer behaviour there is a emergence of new and attractive
trends in the hospitality industry which affect overall society and customer taste and
preferences(Egger, 2011). Somehow introduction of new and advanced ideas also one of the
major reason behind the emergence of trends for their customer to satisfy their desires. In fact
society always expect something new and different from the industry as they are paying fr that

that's why hospitality industry try to emerging something different to attract their customer by
serving in a unique manner. So before emerging or launching new trends in the market industry
must prepare appropriate strategies or planning to meet their business objectives because
hospitality industry is a very broad concept in which all the companies or sectors serving to
customers are comes under this so this industry has to prepare an effective business plan to
achieve their industry targets and goals(Buhalis, 2011).
Some of the recent trends in hospitality industries to catch the attention of public or
society are :-
 Customer service :- Customer service is the main and foremost technique of the
this industry to achieve their target by satisfying their customers needs and wants .
In fact customer service is a trend adopted by the industry which means they
believes in making policies of after sales also. In other words customer service is
a service that would be genuine and high quality service(Grant, 2013).
 Innovative technology :- innovative technology is like introduction of check in
with the use of cell phones, or online booking. Basically due to the emergence of
innovative technology most of customers are using these technology for the
booking or industries can also use these technology to complete their work as
soon as possible. In fact due to these technology duration will also going to safe
with the use of advancement technology for example internet, smart phones,
tablets, laptops etc. as because of this an industry can easily serve their customers
in a effective manner(Hoque, 2013).
 Sharing economy :- Sharing economy means all the country started to share their
economy by expanding their business across the globe to make more and more
foreign clients and establishing their ventures at international level.
 Political uncertainty :- Political uncertainty is a understood aspect because of
every nation have their rules and regulation to follow the existing business. In fact
political uncertainty is a universal trend which may emerge in the country as
norms of export and import are made by government only.
 Reputation management :- reputation management is a continuous process and
one of the very important management for the hospitality industry because
goodwill is very much essentials for every industry and sector as most of the

business is depend upon the reputation of an organization(Kusluvan, and et.al.,
2010).
 Focus on pricing :- hospitality industry try to focussed on pricing according to
the quality of service they providing to their customers as price influence their
customers because some of the individuals can judge the quality on the bases of
pricing. So pricing strategy is one of the major strategy or trend which may occur
in recent trends due to the changing scenario or buying behaviour of the society.
 Health and wellness trends :- Health and wellness trend means to make healthy
foods for their customers by taking care of health of every individual . As every
one wants live their life without facing health issue so healthy is the first priority
for overall society. The main motive of hospitality industry to create a healthy and
peaceful environment so that an individual can easily travel and eat health food as
sometime healthy environment also helpful or effective for patients(Line, 2012).
Issues and challenges in the hospitality
Issues and challenges are natural which may occur in every industry or business because
if there is a positive impact is available then there is a negative impact will also be emerge so an
industry must ready to face all the instant and upcoming challenges and issues in the hospitality
industry because their main focus is to serve their customers in a very effective manner so that
they get attracted(Runyan, 2012).
Some of the main and foremost issues and challenges faced by hospitality industry are :-
 Reforms in labour conditions :- Due to the advancement technology and adoption
of new policies there is a changing in the labour conditions as there is a shortage
of human resources which create a challenges in response to the labour
conditions. Basically labour condition shows the working conditions of an
employees in the industry(Mair, 2013).
 Increasing health care costs and other benefits :- Due to the increases in facilities
and benefits of the customers there is increase in cost of other factors for example
labour cost, expensive items etc. which means there is a positive relationship
between cost of hospitality industry and their benefits for their customers. Mainly
price of other substitutes items also get increases due to the quality increases that
means positive relation between price and quality.

 Operating costs:- operating costs are the various cost which comes under
designing of products it means all the essentials cost whatever is going to occur
from raw materials to final consumption. For example energy costs, insurance
costs, raw materials costs, patent cost , brand cost, labour costs all these cost
consider under operating cost(Whitford, 2013).
 Renovation and construction :- To attract customers changes is very indispensable
in the plant and building by renovating it by using various attractive techniques by
which they can easily catch the attention of a public. In fact outer look of the
hospitality industry is one of the mandatory matter as business are mostly depend
on first impression or looks only.
Positive / Negative impact of culture on eco hospitality
Culture have both impact on the eco hospitality due to the broad nature of the hospitality
as it deals in all the sector for the customers or public. Culture have either a positive impact or
negative impact because culture is a term consist of norms, beliefs, attitude or religions of a
person. In fact for every individual culture is very important as their life is mainly depend on
their ancestors culture which they follow from generation to generation(Mok, 2013).
Some of the positive impact of the culture on the eco hospitality is
 It creates a peaceful or friendly environment with the interaction between all the
society or different-different culture.
 Know all the things about every culture.
 Increase in opportunity due to the emergence of togetherness between all the
members of different different culture(Sparks, 2013).
 Due to the mixture of culture it become easy for the hospitality industry to deal
all the society easily without facing any challenges based on culture.
Negative impact of the culture on eco hospitality
 Sometime it creates a conflicts between different-different religions due to the
difference in norms or beliefs of every culture.
 Misunderstanding may occur because of difference in opinions.
 Lack of communication due to the language problem as every culture and religion
have their own language used by them which sometime not easy to understand by
other person (Kadampully, 2013).

CONCLUSION
This report consist of all the essential matters which comes under hospitality industry and
explains the overall impact of culture on the eco hospitality and all the industry. Basically it
covers all the essentials factors of hospitality industry by considering role and importance of the
culture impact on eco hospitality which means it describes the essential matters of hospitality
industry. Mainly hospitality industry believes in serving their customers in a effective manner
without discriminating on the basis of culture or religion. In other words hospitality industry
shows all the indispensable trends emergence in the cited industry for the bright future of their
industry as well as customers or overall society because they follow the policy of customer
oriented.

REFERENCES
Books and Journals
Bharwani, S and Butt, N., 2012. Challenges for the global hospitality industry: an HR
perspective. Worldwide Hospitality and Tourism Themes, 4.(2). pp.150-162.
Boella, M and Goss-Turner, S., 2013. Human resource management in the hospitality industry:
A guide to best practice. Routledge.
Chung, L.H and Parker, L.D., 2010, March. Managing social and environmental action and
accountability in the hospitality industry: A Singapore perspective. In Accounting
Forum (Vol. 34, No. 1, pp. 46-53). Elsevier.
Egger, R and Buhalis, D. eds., 2011. Etourism case studies. Routledge.
Grant, M. ed., 2013. Alcohol and emerging markets: Patterns, problems, and responses.
Routledge.
Hoque, K., 2013. Human resource management in the hotel industry: Strategy, innovation and
performance. Routledge.
Kusluvan, S and et.al., 2010. The human dimension: A review of human resources management
issues in the tourism and hospitality industry. Cornell Hospitality Quarterly, 51.(2).
pp.171-214.
Line, N.D and Runyan, R.C., 2012. Hospitality marketing research: Recent trends and future
directions. International Journal of Hospitality Management, 31.(2). pp.477-488.
Mair, J and Whitford, M., 2013. An exploration of events research: event topics, themes and
emerging trends. International Journal of Event and Festival Management, 4.(1). pp.6-
30.
Mok, C., Sparks, B and Kadampully, J., 2013. Service quality management in hospitality,
tourism, and leisure. Routledge.