This report provides an in-depth analysis of innovation within the hospitality industry, using Hilton Hotel as a case study. It begins with an introduction to innovation, emphasizing its importance in adapting to market changes. The report then details an innovation concept focused on "Organic cold brew coffee protein" targeting health-conscious consumers. It covers managing innovation, market research, justification of the concept, and launch strategies. The report also includes a section on pitching the innovation, outlining benefits, target areas, and performance review processes. The conclusion summarizes the key findings and emphasizes the importance of innovation for long-term success. The report references several academic sources on hospitality marketing and innovation.
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