Board Level Business Case: Digital Identity Innovation in Hospitality

This presentation provides a business case for implementing a digital identification system within the hospitality industry. It addresses the problem of inefficient tourist identification processes and proposes a digitized service involving a digital ID card to streamline check-ins and enhance customer experience. The solution aims to create a unique universal digital ID for customers, simplifying identification, easing travel, and improving record-keeping for hotels. The target market includes international, domestic, family, and senior travelers. The unique value proposition lies in its ability to provide easy and quick identification, benefiting both travelers and hotels. While the initial cost of creating the IT system is high, the presentation concludes that the improved service and operational efficiency will lead to increased profits and enhanced overall quality of identification and customer service.

HOSPITALITY

INTRODUCTION
 Use of modernized technologies for
identification of human being has been
growing on the recent times and
merging the same to the hospitality
environment will have a positive impact
overall. A proper and instant
identification system within the hotel
will decker checking times and will ease
the customer’s stay at a particular hotel.

PROBLEM STATEMENT
 Tourist all around the world have a major
and basic problem is there identification
process. There is a series of checking
process which the tourist has to go through
before finally booking a room. In the
modernized business environment and
digitalized world people still have to carry
their Identity proofs and go through check
ins which sometimes becomes hazardous
and lame. People want a substitute to such
system so that travelling becomes easier
and more efficient

INNOVATIVE SOLUTION
 The solution of the current problem is creating
digitized service through which identification of
tourist is done in a more prominent and digital way.
For this purpose there will be issue of a digital card
which will prominently identify the tourist and his
previous vost record to look at his previous
experience and stays which will give an clear idea
on how the person is. This will not only simplify the
identification process but will also help the firm in
keeping records of the customer in a better way.
This will increase the face of the company in
identification of the customer which help the
company rendering better service to the customers.

PROBLEM SOLVING
 Creation of a customer digital
identification card
 To create a unique universal Digital Id of
the customer for future identification of
the person

KEY BENEFITS TO THE CUSTOMERS
 Creation of Unique Identity: The hotels will create
unique identification code for the customer for
purpose identification in future days of visst
 Simplification of identification system: Through
creation of unique code the process of identification in
hotels all around the world will simplify and traveller
will not be worried of future identification process.
 Travelling will become easy: The travellers which
travel on a regular basis will now be able to effectively
travel without any tension of travelling identity cards
for hotels as they will now have unique inds based on
which they will enter and exit hotels in a regular
manner.

KEY BENEFITS TO THE HOTEL'S
ORGANIZATION
 Prominent identification: Through this process
of digital identify the company now will be
prominently able to identify the customer
without undergoing any serious confirmation
process (Najda-Janoszka & Kopera, 2014).
 Recordation ease: It can be said that through
use of efficient digitalized system the
company will be able record previous visits of
the customer and their respective behaviour
in the previous to know the behaviour of the
customer in a prominent way.

TARGET MARKET
 The target market of the current system
will be any traveler that is regular or
periodic traveler.
 This relates to the following
 International travelers
 Domestic travelers
 Family travelers
 Senior travelers

DISCUSSING MARKETING ANALYSIS :
USP OR UVP
 The unique value proposition of the
current system is that it will help easy
and quick identification of the traveller
which will be beneficial for both the
traveller asd the hotel. The company will
also be able to see records in relation to
the traveller to make better decision in
regards of the customer behaviour for
better service rendering (García-
Villaverde et al. 2017).

BUSINESS CANVAS

COST AND REVNUE
 It can be said
that the cost
creating such IT
system is high
but will surely
benefit the
company in
brotteig there
overall services
and operations.

CONTD.
 Although the
machinery of t\
and service
establishment is
also considered
the company will
be able to incur
good amount of
profit from their
operations.