Analysis of Hospitality Provision in Travel and Tourism Sector Report

This report delves into the intricate relationship between the hospitality and travel & tourism sectors, highlighting the vital role hospitality plays in supporting the increasing number of travelers. The report provides an overview of the interrelation between these two sectors and analyzes the implications of business integration within the hospitality industry, discussing both vertical and horizontal integration strategies. It further develops a rationale for project decisions linked to target markets and develops a plan for a hospitality business in relation to human resource allocation. The report uses examples of businesses such as PKF Hotel Experts and the TUI group to illustrate key concepts, providing a comprehensive analysis of the hospitality industry's evolution and strategic considerations.

Hospitality Provision in
Travel & Tourism
Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 The interrelation between hospitality and travel & tourism businesses...........................1
TASK 2............................................................................................................................................4
2.1 Analyse the implications of integration to the hospitality industry..................................4
2.2 How integrations has affected a hospitality business.......................................................6
TASK 3............................................................................................................................................7
3.1 Develop a rationale for project that justify decisions linked to target market..................7
3.2 Develop a plan for a hospitality business in relations to human resource allocation.......8
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
In a business industry, travel and tourism sector is also involved that facilitates their
support in order to handle the larger numbers of visitors who generally moves from one
destination to another (Abubakar and Ilkan 2016). In the current scenario, there are so many
numbers of firms that are operating all these types of businesses and facilitates several travel and
tourism services to the tourists. In hospitality industry, it concerns hotel business; gives
entertainment activities, facilities for accommodation, cafe and restaurant along with catering
services and etc. the travel and tourism sector is one of the fastest growing industry because
larger numbers of person are generally travel for their interest, enjoyment, spending their
holidays. The presented report provides details for PKF hotel experts that is a leader of
international market in the tourism & leisure consulting and associated with audit, accounting
and tax firms. This will detailed for TUL group and all the interrelation in between of tourism
industry along with their business and applications of the integration in the tourism sector. This
assignment will be discussing for merging and integration of the business of hospitality. It will
make a rationale which will provide justification for the decision linked with target market.
TASK 1
1.1 The interrelation between hospitality and travel & tourism businesses.
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Business of travel and tourism is playing vital role in order to get effective growth for the
hospitality sector. Travel and tourism industry has relation with service industry or sectors and
also having broader divisions of the field as it involves planning of event, theme park,
transportation and much more with in the same industry (Alberti 2014). All the facilities for
accommodation needs to be provided by the hospitality firm to their arriving tourists which
should involves hotel with 3 to 5 star, pub, bar, night parties and more in accordance to the
traveller and etc. all it can be understandable through explaining the accommodation in the
most suitable manner, such as;
Hotels: It is very important context in the sector of travel and tourism as traveller or visitor
generally seeks needs to have best hotel for staying then after travelling they get check-in in
their selected hotel rooms. Hotels are core and fundamental in the holidays package as traveller
may took the hotel package for the accommodation which consider 3 to 5 star hotel in
accordance to their requirements.
Motel and guest houses: It is also known as small hotel which are generally framed for the
motorway visitors. These all are very affordable for the tourist as they can have rest while
travelling along with can make stay in the nigh just before suppose to get back on the road.
Guest houses are prominent elements in this industry of travel and tourism (Bowie and
Mariussen 2016).
Cruise ships: This one an another very famous elements as operator of tour consider cruise
ships while facilitating and showing holiday packages to the traveller. It is prominent that
provide help in order to get eyes of larger numbers of customers for making travelling by
minimum costs or prices with more effective services so that traveller will feel more fun and get
some relaxation. Many of travel and tourism sector facilitates such kinds of such services with
the best quality foods to their customers.
Self-catering apartments: This will going to more famous now these days as these services of
hospitality facilitates some offers with several facilities that contains self cooking. They are
having kitchen and dining field also with living rooms and so on. It is useful that helps in saving
traveller's money and make them feel better.
Restaurants: It is also consisted in the hotel industry as visitor always seeks out for the best
and prominent restaurant who are taking care of some different elements such as ambience,
menu, music along with cost as will. And they required to keep all thing on the demands so that
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customer feel higher satisfaction. This is the inherent part of holidays, other side some of
restaurants will provide financial security to the tourists. For an example, McDonald's who are
providing same quality product in United Kingdom and Portugal.
Interrelation between hospitality and travel and tourism businesses
The sector of hospitality is providing best and prominent facilitates in the business fields. In the
matter of the leisure also along with venture, persons are investing more \signifying time in the
hotel for certain and prominent luxury status (Bunakov and Zhukov 2015). Therefore, the sector
of hospitality is fastest growing one as more of person are preferred to travel and seek out
various places and also have best or effective services with more of benefits in the less or
minimum costing as will. Below are some role of the industry of hotels such as|;
Package holidays: The prominent role of same sector is to facilitates effective and attractive
holidays packages for the travellers in signifying manner. In this, they concentrate on the more
prominent elements such as hotel that should be consist holidays packages that are relaying on
the costing factor. It is also depends on the preference of the customers and also on their ability
that how much they are willing to pay or how much they can afford for certain accommodation.
Therefore in the package of holidays generally having bulk purchasing tenancy in which visitor
will have good room of hotel and airline tickets and so on.
Aviations: This has relation with airline sector that are successful relaying on the facilities of
staying as well as availability as it is having prominent impact and condition of losing in case
of full packed hotel (Dickinson and Norgate 2014). These kind of issues has happened in airline
fly in tiny destinations where all hospitality can be fully packed. Hence, to reduce it these
airline has begins the onboard in they concern for catering along with sleeping arrangement.
They also provide food on extra price apart then package.
Business travel: in the hospitality sector. Many of hotels are packed or booked through
business persons as they have travel many of stations for the reason of their conferences,
seminars and meeting. They looking out for the bets hotel through hunting on the internet in
order to find out suitable staying location where they have ready to spend their money and time
and get relax.
Conferences and exhibitions: it is also consider as the most prominent aspect for the
international and nation level and tourism industry. TUI group is basically having or
conducting such kinds of conferences along with exhibitions in order to capturing more of
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numbers of travellers towards a certain hotel and invite then to be a part of the organised event
(Guttentag 2015). It provide support in order to boosting up the economy of sector and country
as well. There are cater also present form differ hotels who are able to facilities different kind
of food facilities to the tourists. One of the prominent example for the same is, internation
tourism bourses that is an cross border exhibition which captures more of eyes of exhibitor form
several nations through out the world.
Visitor attractions:it is definition as the attraction of persons and having more attentions that
they talk and get suitable interest of tourists and other persons. In the same, it involves that
aspect which are build by man as well as made by the human like as theme parks, museum,
natural parks and much more attraction. Other side all theme parks are the one of most
prominent and famous visiting destinations that captures the eyes of larger numbers of
customers and through it they can have or collects millions of travellers on yearly. For an
example; Disneyland that is best and only most famous flagship eve capturing thing and
located at the various nations such as United states, France, Japan and China.
It is the prominent aspect of the hotel sector and nearly related with the travel and tourism
industry.
TASK 2
2.1 Analyse the implications of integration to the hospitality industry.
Integrating is very important part and essential which are able to facilitate helps in the
tourism sector as to perform together through the sharing available and present source, resource
and customers. This sector has always their eyes of the managing whole of integrating and uses
of the resources by the vertical and horizontal manner of the integration. This term,
INTEGRATION gained their popularity in the years of around 1900 as every firm is
concentrated on for the reason of the reaching at the best economic scales through generating
their business at lower price. There are larger numbers of firm who are going to be ban for the
reason of boosting up the business and provide satisfaction in the customers in effective and
significant manner (Kropinova, Zaitseva and Moroz 2015). These firms are basically builds
strategies that helps in attaining the set goal or targets with the help of coordination and
collaboration in the very effective manner. They also concentrated on the various tool as well as
technologies for the powerful coordination. In can be understood by having example of the TUI
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group as they make integration with the various hotels and airline sectors. It will provide support
in order to utilising present resources in very effective manner by the architecture are designed in
accordance to the customers which is knowns as customisations and also helps in broader the
business ate various nations. Here are some manner TUI group is integrated with make different
firm in two major categories such as;
Vertical Integration:
It is detailed as the integration there company purchase any different firm or hire their
suppliers and product in their own channels of distribution that is majorly known as the vertical
integration. it is a prominent as application of the vertical is the major result at minimum price
as well as boosted benefits in an effective manner. The group TUI is one of the best and
prominent example of the travel and tourism industry because they are having better control over
their distribution chain so they concentrated on facilitating training and development of an
individual and train their persons form inside rather then out side employing (Law and Fong
2015). They wish to provide whole of services at the all levels or places and also make
concentrating on managing the best and stranded of services at every and each place. It is very
favourable for them that they are not accept any of harmful factors that many effects on their
reputations. For an example of Thomas Cook and Sons which they wish to begin their venture at
various differ nations or in other countries. It is more effective brand that provide support in
capturing eyes of larger numbers of firm and persons will feel and get experiences the same with
the competitor.
Vertical integration is is the procedure which several companies enters and mergers into
an agreement with other one that generally comes in the distribution chain. It will facilitates
support in order to developing the business and attaining all the competitive advantage along
with their goals and targets.
Horizontal Integration:
in this phase, it is about that when two organisation are get to come in integration and
build a bigger firm as they build up a identical in the certain services and product, the major
result of this horizontal integration is developing or making new firm that generally a
combination of two firm in a very effective manner. For Example Starwood Hotels & Resorts by
Marriott International, valued at 12,2 billion US$ that Marriott takeover Starwood hotel for
reason of building big firm. this is useful technique to developing a venture and boost up the
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growth and revenues in an suitable manner (Manhas and Tukamushaba 2015). Firm can took
actions and creating appropriate decision that helps on venturer's expansions at other nations in
effective manner. The core objective of horizontal merger is to boost up as well as makes
profitability and productivity so the firm can attain higher competitive advantage. Hence it is
beneficial for the both firm as they will increase their venture or business and generate effective
revenues through facilitating accommodation or various services in efficient manner.
2.2 How integrations has affected a hospitality business.
The integration is one of the helpful and prominent technique that provide support in
order to develop venture and attain higher growth in the travel and tourism sector. It is basically
has relation with maximising firm by the integration and create effective image in the market. It
merge the competency in regarding of both of firms that provide help in order to attracting
larger number of customers in effective manner. It is essential to have integration in the travel
and tourism industry cause it facilitates help in order to attaining higher competitive advantages
for the firm. In contains various profitable components that make firm success as it concentrated
on the uses of present resources, setting competitive cost and using of various technology. There
are explained different impacts of integration at several firms in travel and tourism industry that
are as follows.
Cost Integration: it defines that the horizontal and vertical integration always permits to
companies and allows more of firm to build suitable decision in regards of expansions of
venture. They can spent money and time at the higher level for their business. It contain various
elements and utilisation of resources to give best quality of hospitality services in effective
manner so that huge numbers of customers can be attracted and attain per set objective in better
way. It involves the proper investments of techniques and along with suitable number of human
resource who treats customers in best manner. The firm take decision with understanding and
they determine costing as per the travelling and set holidays package. For example; takeover of
Starwood Hotels & Resorts by Marriot International, costing at 12,2 billion US$ that is a big
decision. As this needs to have higher and more investment or having business decisions.
Technologies: it is an another factor which can make affect on this travel and tourism
industry venture through the integration of technology because it provide help to each and every
company that to create and have decisions of o9pting new innovations technologies in
accordance to the marker change (Minazzi 2015). There are several firm such as Accor hotel
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who are opting the newer technologies and various tool for the reason of boosting up the
operation in an effective manner.
Lack of knowledge:intercontinental hotel group is been integrated throug various manner
as horizontal and vertically. They are concentrating on making entry into newer market place b
in order to developing their business as there are many of changes that is happened at time of
building and framing strategy of the market.
Globalisation: Greene King is best and prominent hospitality sector which is
collaborated with different firms but it is having different several problems in regards of their
venture expansions in the international level. There are so many kinds of globalisation elements
that may effects on the venture such as culture, regulations, terms and conditions and more.
Quality: there are several effects or impact of intergeneration on the venture positive as
well as negative. In the same. It is not a compulsion to have success just after having mergers as
there is minimum chances of best and improved quality. This determine human resource for the
effective quality for the both firms.
TASK 3
3.1 Develop a rationale for project that justify decisions linked to target market.
This defines that The chocolate cafe is suppose to take entry into a newer market place
as in the business of food and beverage by examine the growth and along with opportunity in
order to having benefits with same sector. Management get to find after having appropriate
survey and research as it boost more revenue as well as suitable economy through generating an
firm. It will provide support in order to encourage persons for getting best beverage and foods
with the help of eye capturing cost so that they can invest more finance for satisfying their
wishes and needs in powerful manner through which they can be able to attain their desired
target. The firm has analyse that each and every consumer is seeking out for unique and differ
taste in the consumable item along with it they have also focusing on the quality of product.
Therefore The Chocolate cafe is determine each class or segment of persons involving higher,
middle and lower for there food (Neuhofer,Buhalis and Ladkin 2015). It will provide support in
order to getting more of customers who are able to spend their fund for developing company as it
will get various profit and market value with higher growth phase.
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This cafe is going to make start at London because it is the prominent market place and
city where larger number of the persons come for visiting and customers will have leisure as well
as some of quality time in order to getting higher satisfactions. The cafe has dealing with several
product and all of them are concentrated on the quality and price which support in adding more
attention of buyers and fun to food in well manner. Therefore, manager is working on creating
decision in order to promoting the business with the help of using various methods and
techniques or form of promotions like; advertise on social media, internet. They have made al;l
the strategies for getting higher number of customers and attain their targets.
3.2 Develop a plan for a hospitality business in relations to human resource allocation.
Hospitality business is one of that kind of business which aid to increase the economy of
country through expanding its own benefits. The Chocolate cafe is a food and beverages cafe
that offers huge range of customised products and now it is extending its business in order to
increase its services in business which can improve the earnings too. In fact, hospitality industry
is one of the major segment which drives the income on a huge scale cause people will never
stop to spend money on food and beverages and leisure (Page 2014). They are always seeking
for relish food items and relax on holidays that gives them pleasure. The Chocolate Cafe is aid to
perform its quality food items to the upper class standard guests who are worried about the
expenditure but for the luxury. There are several operations which are needed to execute
effectively that are as follows:
Development – The Chocolate Cafe is place where people spend there time to get relax
and savour the food with a special flavour. People often come from across the border to enjoy
their vacations with all the amenities that offers them luxury. But this is not an easy task it
requires a proper planning that can serve a hygiene and healthy foods with less cost. To
accomplish this task, it needs to expand some efforts through skilled and experience staff
member which make the brand image (Sánchez-Ollero and Marchante-Mera, 2014). Along with
experienced and skilled employees it also need to train its workers that will help to increase the
business through give a delightful service.
Design – After making a development plan the design has an important role in hospitality
industry because it enhances the brand icon through offering a striking view that please them
through offering charismatic view. The design can be established as exterior and interior cause
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from the exterior many people make their mind that they should enter or not. While exterior
attracts them to step in cause that has the ability to appeal the guests to come and give chance to
service.
 Ambience - Ambience has a great impact on visitors as soon as guest enters in to the
premises or in a cafe the first thing which makes an impression on them is ambience. It
can be lighting, sound, colours, music, furniture and courteous staff which prints on a
clients mind cause that gives a immediate impression (Smith and Puczkó 2014).
Everything has a excel impact such as lighting changes the mood when a guest is about to
going on a dance floor or just having dinner. Even from the floor plan to colour scheme
is everything should appeal to a guest with a pleasure. As the cafe is focused on middle
and upper middle class, so the design should be simple yet lavish the guests should get
the feeling that at good and special place.
 Culture – The culture of an organization shows there standard similarly cafe should also
maintain their standard as it is a high street brand so the employees must be well trained
they must know to etiquettes to talk to the clients with a polite sense of humour. They
should answer all the queries from the guests. This polite behaviour is not only for the get
in contact with clients but also for the employees too. The employees should respect each
other as they are from diverse background and unaware from different kinds of traits but
they should not get harsh with someone else. It is the responsibility of the cafe staff and
administration to provide them training so they can cross the their language barriers and
able to connect with each other.
 Functional area – The functional area is to offer bookings through internet and various
kind of packages to stay.
Operations
Effective working of an organizations depends upon the staff that enhances the
productivity and profitability of the the firm. The Chocolate Cafe has a requirement of staff to
achieve its targeted growth for this it needed a dedicated workforce which can serve their best to
the company (Standing and Boyer 2014). To employ the desired applicant it has to follow some
certain kinds of procedure which is described below-
 Recruitment – Recruitment is a process in which the administrator hires various
individuals regarding the requirement of the particular job specification. The
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