Report on Hospitality Provision in Travel and Tourism: Marriott UK

This report delves into the critical aspects of hospitality provision within the travel and tourism sector, using Marriott International as a case study. It begins by exploring the interrelationship between hospitality and tourism businesses, highlighting services like accommodation, recreation, and transportation, and how these services cater to customer needs. The report then examines the impact of integration, both vertical and horizontal, on hospitality enterprises, discussing the implications and advantages of such strategies. Furthermore, it presents the rationale for a selected project, justifying decisions based on the target market, and develops a comprehensive plan for a hospitality business, outlining the necessary operational requirements and organizational structure. The report emphasizes the importance of customer satisfaction, effective staff management, and the role of technology in the industry, while also touching upon tourism activities and the services provided by Marriott, such as travel, accommodation, and visitor attractions. The analysis provides insights into the complexities and strategies involved in successful hospitality operations.

HOSPITALITY PROVISION
IN TRAVEL AND TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Interrelationship between hospitality and travel and tourism businesses.............................1
TASK 2............................................................................................................................................4
2.1 Implications of integration to hospitality industry................................................................4
2.2 How integration affected to hospitality businesses...............................................................6
TASK 3............................................................................................................................................9
3.1 Rationale for selected project with justifying decisions linked with target market .............9
3.2 Develop plan for hospitality business which includes operational requirements of the
enterprise...................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Hospitality provision in travel and tourism activities determine successful operations and
functions. In this regard, different services are considered by travel and tourism business such as
accommodation, recreation, transportation, food, etc. Service industry provides major
consideration for goods and services. On the basis of customers’ needs and requirements, they
develop different products to make successful business operations (Mohsin, Ramli and
Alkhulayfi, 2016). In this regard, hotels also develop successful operations so that they can
easily attract maximum number of customers at workplace. Apart from this, there are few
booming sectors in service industry such as IT, aviation, etc. However, travel and tourism
businesses mainly consider their operations and functions with technological advances.
Present report is based on Marriott international hotel which is a famous UK hotel and
deals in different areas of world. They provide several kinds of services to different customers so
that attraction of them will be increasing continuously (Marriott hotel UK, 2018). In order to
gain insight information of the present report, it covers interrelationship between hospitality and
travel and tourism business. Furthermore, it includes integration which affected the hospitality
enterprise. In addition to this, it includes rationale for selected project to justify decisions that are
linked with target market. At last, it included development plan for hospitality business that
considers operational requirements of enterprise with organisational structure.
TASK 1
1.1 Interrelationship between hospitality and travel and tourism businesses
Hospitality sector develops different kinds of operations and functions that assist to
increase profit and revenue. In this regard, different kinds of services for international travel and
tourism are determined. In Marriott hotel, it could be developed as accommodation, leisure, food
and beverages, etc. In the present sector, travel and tourism activities help to engage maximum
people to go at different destinations for various services (Brown and Osman, 2017). Hotels also
provide services for targeting different kinds of people. Therefore, one to five star services are
considered in the industry. Customers have benefit that they are able to consider services as per
affordable price so that it would be beneficial to deal in different activities and tasks. Hotels also
provided their services as per customer’s needs and demand. Company provides services from
the breakfast to dinner in which different types of snacks are also included. Large areas of the
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market are covered by enterprise to provide hygiene and qualitative food to customers (Kim and
Law, 2015).
Along with this, hospitality industry also makes sure that tourists feel comfortable and
enjoying where they consider services. Nowadays, it also included providing safe environment
with serve different kinds of food as well. As results, it assists to maintain hygienic and healthy
services in the market. In addition to this, staff members of Marriott are also taken care for
maintain proper and effective working environment. As results, it will assist to provide and
maintain services in travel and tourism (Razzaq, Hall and Prayag, 2016). Apart from this, when
people get personal attention from staff members, they feel very happy and satisfied so that it
impact positively to promote systematic work performance. Tourism activities could be defined
as the travel by person for recreational, leisure, business, etc. For specific period, they are
travelling in different areas. As results, it will assist to focus and maintain more systematic work
performance. Tourism activities could be stated as sub divided into smaller parts to work
together and attract maximum number of customers (Manhas and Tukamushaba, 2015). These
kinds of activities helps to create recreational tour which make successful program in the
industry. When travellers consider their by airline, services provided to come under the
hospitality industry. Services also provided to look towards basic elements that understand
standing for more growth. It is very important for service provider to pay proper attention
towards their customers so that effective results will be successfully gain. All employees must be
treated equally so that effectiveness also maintained to focus and understand creative work
performance. Proper care is also needed which understand reap benefits for service providers at
particular price (Tseng, Wu and Chen, 2015).
In addition to this, different types of operations in business develop to attract maximum
number of people. Marriott also design their food items with implement more creative work
performance. Food item of the company also design with healthy, safety and qualitative
elements. As results, it will assist to cover maximum areas of the market easily. Entertainment
services also develop successfully so that kids also attracted to focus and maintain creative work
performances (Battour and Ismail, 2016). They are also felt happy and joy at workplace which is
main consideration to ascertain systematic work performances. Nightclubs also provided by
Marriott so that customers of UK easily feel enjoyable and facilitate travel and tourism activities.
Therefore, suppliers, tourism products, agents and operators are also made contact with
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businesses to attract maximum customers. Apart from this, Marriott provide big conference hall
in which meeting conducted to encourage different people from another nation. Moreover,
exhibitions, seminar free trade fairs, etc. facilities provided by chosen business to satisfy
customers’ needs and demand (Lyu and Hwang, 2015). In this regard, new theme park contain
by selected enterprise which explained under here: Travel services: In the hospitality industry, travel and tourism services consider essential
part to make successful results in the business. In this regard, different activities develop
successfully that help to attract maximum number of people in the company. For
instance, transportation, accommodation, entertainment, etc. Different types of travel
services determines which develop complex relationship with suppliers, travel agent,
tourism services, etc. (Gretzel, Sigala and Koo, 2015). Accommodation services: Moreover, accommodation also play important role in business
success so that it determines effective results in business environment. There are several
activities and tasks has been developed that assists to maintain cleanliness in rooms,
facilities of seating, hygiene and health environment, etc. All these considerations assist
to focus on fulfil customers’ needs and requirement. Therefore, healthy and safety around
hotels needed to perform several functions and operations. Minor services engaged in
respect to create proper accommodation and infrastructure facilities (Robinson, Fallon
and Crotts, 2016). Visitor’s attraction: Visitors attraction is important perspective that assists to attract
maximum number of tourist at particular place. Furthermore, there are also certain
elements exist that helps to know about cultural values, belief, etc. These facilities assists
to implement famous activities which assists to focus on maintain creative work
performance. For example, parks, mountain, hill station attraction, etc. (Jonas and
Mansfeld, 2017). Visitors attraction could be develop successfully to attain more creative
work performance in the business environment. There are several kinds of people
attracted through provide their services as per their requirements.
 Business travel: This kind of services developed in Marriott because different activities
related with work. There are maximum customers travel due to some business reasons.
As results, it assists to focus on maintain more creative work performance and outcomes.
On the basis of their needs and requirement, Marriott deals in products and services to
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attain more effective results. Meetings are also considered to look towards innovative
functions and operations (Vu, Li and Ye, 2015).
TASK 2
2.1 Implications of integration to hospitality industry
Integration of different types of hospitality services highly create impact on its operations
and functions. This is because, there are quality of services need to be determine which helps to
attain more significant advantages. In tourism business, two kinds of integration could be
develop such as vertical and horizontal. It helps to attract maximum number of people attracted
towards business. There are certain ways implemented which helps to consider integration in
hospitality industry (Jones, Hillier and Comfort, 2016). Better treatment in the business also
develop to incorporate procedures at different hotels such as Marriott, Hilton, Accor, etc. They
also need to meet with prerequisites that are determines as operational. Procurement procedures
also need to implement to obtain successful business operations and functions. It assists to focus
on obtain and increase proper customer care services in business environment. In respect to
implement superior market steadiness, usefulness in the association also develop that create
better services and obtain effective results (Hughes, Wang and Shu, 2015.). Following are
different integration consider in hospitality industry:
Vertical integration: Vertical integration consider when one business expand their
operations in different areas. The organisation buys another similar enterprise with different level
of chain. In hospitality industry, this kind of integration consider find different ways for selling
their products and services to attract maximum number of customers. Every enterprise looking
for vertical integration which seeks to acquire company that operates in production process of
same industry (Ivanov, Stoilova and Illum, 2015). Supply chain of the business is also
strengthened which assists to reduce production cost in successful manner. Furthermore, access
new distribution channels also helps to focus and maintain effective consideration. Mainly
business opt this kind of integration when competitive strategy take control over more than one
stage in the production. Apart from this, it can be stated that there are different kinds of vertical
integration exist that could be adopted in industry to focus and maintain effective results
(Kirillova, Gilmetdinova and Lehto, 2014). They are as follows:
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 Backward integration: In respect to consider this integration, it is important to integrate
either forward or backward. Backward integration occurs when businesses demonstrates
to buy other company. It makes input of the products that helps to acquire company's
product (Edwards, Cheng and Wu, 2017). Forward integration occurs when the business
decide to take control over post production process.
 Forward integration: In order to develop more significant advantages, it can be stated that
forward integration is also way that helps to focus on different kinds of distribution
channels. It also carries products and services that are useful to focus on maintain
creative results. Furthermore, smoother distribution also take place to make effective
forward integration (Ye, Zhang and Yuan, 2017).
Advantages of vertical integration
 In respect to implement vertical integration, there are several benefits could be take place
that impact positive on results. In this way, supply chain working very smoothly that
assists to meet with aims and objectives easily. Exact specifications also requires provide
creative work performances (Wang, Xiang and Fesenmaier, 2016).
 Distribution system also assists to determine after sales services. It is more efficient to
opening perspective that helps to attain more creative work performance.
 Absorb for upstream and downstream profits also show successful results that assists to
maintain more creative work growth at workplace.
 It also helps to enhance entry barrier for new entrants that reduce cost of own suppliers
and distributors as well (Vila, Darcy and González, 2015).
 Furthermore, it is also advantaged to invest in particular function to develop more
competencies.
Disadvantages of vertical integration
 Quality of goods supplied is reduced because of lack of competition.
 Flexibility also needed to increase or decrease production of raw material with different
components. In order to make sustain level of production, economies of scale also
develop to maintain creative advantages (Ryan, Horton-Tognazzini and Williams, 2016). It may be difficult for the enterprise to sustain core competencies to focus on integration
with new units.
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Horizontal integration: Horizontal integration consider competitive strategy which used
by companies. Academic definitions of this integration consider as acquisition of business
activities that are considered as same level of value chain in similar or different industries. In
other simple words, it can be stated that horizontal integration is acquisition which is related with
fast food restaurant chain and merge with similar enterprises to gain more profits in foreign
market (Choi, Buzinde and Lee, 2015).
Advantages of horizontal integration Economies of scale: In order to implement horizontal integration, it is important that it
assists to accomplish higher production than the companies merged at low cost.
Therefore, it is main advantage to focus and maintain more creative work performances. Increased differentiation: The chosen organisation also able to offer more product
features towards customers that increases several advantages (García-Villaverde, Elche
and Ruiz-Ortega, 2017). Increases market power: In the new business, advantage consider with implement
horizontal integration to become bigger for old suppliers. It also helps to make proper
command with greater power. Over the distributor, it will assist to focus on maintain
creativity at workplace (Farajat, Liu and Pennington-Gray, 2017).
 Ability to enter in new market: With the help of merger, enterprise can easily expand
their operations in abroad. As results, new company also consider additional foreign
market which helps to attain more creative results.
Disadvantages of horizontal integration
 However, there are several disadvantages occurs with implementation of horizontal
integration. Legal formalities requires focus on horizontal integration which reduce
profits and revenue (Gao, Mattila and Lee, 2016).
 When company implement synergies between different enterprises, prediction requires
focusing on non existent perspective.
2.2 How integration affected to hospitality businesses
In order to consider systematic work performance, it can be stated that integration create
major impact on hospitality business. In this regard, it is important to focus on relevant work
performance that increases several advantages in hospitality businesses. On the basis of
integration, it can be stated that manager able to perform functions and operations. Following
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elements create impact on selected business due to different perspective (Gretzel, Koo and
Xiang, 2015). Lack of knowledge: Due to lack of knowledge, hospitality industry want to integrate their
effective results in the business. In this regard, it is important to focus on increase
knowledge towards products and services which require development in systematic way.
In this consideration, productivity of the company create major impact on desired results.
Therefore, it is important to consider proper research and implement development
program to make standardisation in productivity (Mohsin, Ramli and Alkhulayfi, 2016).
Therefore, it is essential to make standard in products and services to increase healthiness
and improve services development program as well. Cost integration: Marriott unable to get effective results without consider cost planning
for different services. Beside this, expenses also need to measure so that staff members'
requirement could be identify easily. It is important for the chosen enterprise to make
BEP point so that they can analysis profits and expenses easily. It creates huge impact
when organisation consider more investment program at workplace (Tseng, Wu and
Chen, 2015). Therefore, it is essential accomplish desired aims and objectives to create
effective work performances. Using advance technology: Advance technology assists to increase hospitality sector
operations and functions in creative manner. Furthermore, it is also useful to implement
different kinds of technical resources that helps to make innovative functions and
operations. On the basis of digital technology, implementation assists to diminish
negative impact from the business operations. Errors also reduced which create negative
impact on desired results (Gretzel, Sigala and Koo, 2015). It is very important to gather
more relevant information to increase knowledge and understanding as well. Marriott
international hospitality industry need to implement effective products and services to
that productivity also enhances successfully. Implement more creative work performance: On the basis of creative work performance,
it can be stated that manager of the chosen business need to promote their efficiency and
effectiveness. This is because, major customers attracted with provide more systematic
work performance in the enterprise. Key information of particular person also develop
successfully to attain more creative results.
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 Different perception and opinion: Every person of the business has different views and
opinion. Therefore, it creates impact to generate more sales and profitability. On the basis
of customers views and opinion, it can be stated that chosen enterprise need to focus on
systematic integration of business in new areas (Razzaq, Hall and Prayag, 2016). Sustainability measurement: In respect to implement creative work performance, it is
important to focus on sustainability measurement. On the basis of this perspective,
growth is also needed to maintain rapid changes. Therefore, integration of the business
develop through policies and it is more important to accomplish desired results at
workplace (Battour and Ismail, 2016). Attainment of competitive advantages: In order to consider integration within hospitality
industry, business able to gain competitive advantages. It is most important perspective
that helps to focus on combine core competencies. On the basis of customers needs and
requirement, hospitality industry need to perform their functions. Hence, they can easily
satisfy customers and know about effective results (Gretzel, Koo and Xiang, 2015). Implementation of monopoly: In order to ascertain effective consideration in business, it
is important to provide best services to each person. This is because, with the help of
monopoly more dominant activities has been developed successfully to focus and
maintain creative work performance. It also diminishes choice of customers. In this
consideration, it is important to increase more profitability that helps to turn towards
more creative work performance (Vu, Li and Ye, 2015). Diversifying business: In respect to attain more creative work performance, it is
important to diversify business with using horizontal and vertical integration. On the
basis of this consideration, new services will be introduced in market. It also develops
customer base that helps to attain more growth and profitability as well. On the basis of
creative work performance, it is also important to conduct market research in significant
manner.
 Reduction in independent businesses: When business implement integration, reduction
in independent businesses is also reduced. With the help of vertical integration, manager
of the chosen business can easily reduce their dependency on other enterprises. It assists
to focus on create more systematic work performances in the business. On the basis of
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these perspectives, manager will able to communicate successful business program in the
company.
TASK 3
3.1 Rationale for selected project with justifying decisions linked with target market
In present consideration, hospitality businesses develop their successful operations and
functions to focus on desired results. On the basis of aims and objectives, they need to consider
opportunities which helps to grow business performance as well. When new business enter in
new areas, they should consider following development plan:
Stage 1 Define concept: In order to develop significant advantages, in hospitality industry plan
must be consider with concept. In this consideration, manager of Marriott hotel need to
consider services of hotel industry to provide different kinds of services for several
customers. In UK market, this concept consider open platform for increasing effective
services. It will open for middle class family members to increase luxuries services for
them. In order to consider focus on customer satisfaction, it is important to provide
proper accommodation facilities for different tourist destinations. At low price, these
kinds of services has been provided to expand operations and functions in new areas
(Vu, Li and Ye, 2015). At different destination, services will be develop successfully to
focus and maintain growth. Conduct market research: In order to open new business areas, it is important to conduct
market research. It is the best perspective that helps to generate new ideas for existing
services. It also assists to show opportunities that assists to consider high growth in UK.
With the help of asking some questions from customers, Marriott consider their plan on
the basis of answers. Along with this, interview also need to take proper focus on review
that helps to assess needs and demand of customers (Mohsin, Ramli and Alkhulayfi,
2016). In research, main topic has been developed to identify customer satisfaction,
service quality and assessment of price as well. On the basis of these informations,
middle class people could be attracted at business environment easily. Target market implementation: Target market consider important role in business
success. In this regard, it is important to implement research that assists to generate more
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