Hospitality Management Internship Report: Pizza Religion Analysis

This report details a student's internship experience at Pizza Religion, a pizza shop in Melbourne, focusing on the accounts and administrative departments. The internship, lasting 12 weeks, provided practical experience in handling invoices, cashbooks, and financial management. The student faced challenges in managing financial statements and marketing, but gained knowledge in profit and loss account preparation and customer service. The report includes a SMART and SWOT analysis of Pizza Religion, identifying strengths, weaknesses, opportunities, and threats. Recommendations are provided to enhance the business, such as introducing new products, conducting promotional activities, considering competitors, and expanding to new locations. The report concludes with a list of references supporting the analysis and findings.

Running head: HOSPITALITY MANAGEMENT
Hospitality Management
Name of the Student
Name of the University
Author note

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Description of internship program
It has been a while when I have done my internship in a pizza shop in Melbourne
named Pizza Religion. Over the course of semester, I had an opportunity to work with the
reputed pizza shop in Melbourne. I had provided with opportunities to explore the different
departments in the pizza shop and overall it was a great experience for me as I attended
different meetings, interacted with the chefs of the shop and get their feedbacks. My main job
role in the pizza shop was to handle the accounts department of the shop. As I was doing my
internship on accounts and administrative domain, I had the opportunity to handle the
accounts of the shop and understand the methods of payment as well.
Learning from Internship program
During the internship program, I had the chance to learn the practical aspects of
accounting and administration by handling the invoices and cashbook of the shop. I had
learnt about cashbook, financial management along with proper utility of the information on
accounting in the organization. I did proper preparation of policies in order to generate
correct utilization of funds in the organization in order to gain huge revenues in the future. I
had the chance to ensure accuracy of the reconciliation of the accounts of all the payments
and deposits that are made by the bank on the monthly basis.
Duration of Internship program
My internship program was for a period of 12 weeks that commenced from 15/6/2017
to 18/8/2017. As I had full interest in the accounts and marketing domain so it was a great
experience for me in the field of both accounts and marketing department in the pizza shop.
During the internship program, I was provided with the scope of learning and applying my
financial and marketing knowledge practically as well.

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Problems faced by me during internship program
Firstly, there were issues for me in order to handle the financial statements of the
company. I had difficulty in managing the cashbooks and bank reconciliation accounts of the
pizza shop. I tried handling them but I failed as there were issues in the calculation of the
entire profit and loss of the company.
Furthermore, I could not handle the marketing job properly as well in the starting as I
could not make the customers understand about the different dishes that are available at Pizza
Religion shop. However, as the time passed, I had gained knowledge on preparing the profit
and loss account along with handling the grievances of the customers as well.
SMART Analysis of Pizza Religion
 To introduce healthy alternatives within the pizza industry as there will be
motivational conflict among the individuals whether to visit Pizza Religion or
other stores in the area. Pizza Religion needs to implement strategies that will look
after the different aspects of the individuals about consuming healthy food items.
 To create a new image of Pizza Religion as the restaurant chain that wants
and cares about their customers in order to keep them healthy by reducing the
level of fat and salt from the food items.
Pizza Religion needs to meet the expectations of the customers by becoming health
conscious and encourage the customers visit Pizza Religion often by relinquishing guilt of
eating such food items that are rich in calories and fat.
SWOT Analysis of Pizza Religion
Strengths

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 Became most reputed pizza shops in the industry within a span of 8 years
 It is situated in Melbourne airport about 20 minutes of drive
 Giving home delivery to their customers within 30 minutes
 Standby generator for facing the power shortage
 Spacious car parking facilities
Weaknesses
 Site of the pizza shop is weakness of the restaurant as there are many motor shops and
car showrooms
 Customers do not prefer visiting such places often
 Short term period of existence in hospitality sector
 Limited room space
 Expensive costs of pizzas
Opportunities
 Memberships for the business can increase their revenues
 Proper sponsoring of various local events such as musical nights
 Introduction of special combo offers for the regular customers
Threats
 Increasing competition
 Limited market due to recession
 Increase in labor and food prices

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Figure 1: SWOT analysis
(Source: Deery & Jago, 2015)
Recommendations
Therefore, after the comprehensive report on the hospitality sector on Pizza Religion,
I came up with few suggestions for Pizza Religion to tackle with the existing conditions of
the restaurant and to cope with the emerging competitors in the market as well.
 Pizza Religion should enhance their business by introducing new products in their
menu
 The restaurant needs to conduct proper promotional activities in order to retain the
customers
 It has to consider the other restaurants in the same area as their competitors
 Lastly, Pizza Religion needs to introduce and open other outlets in areas wherein there
will be strong customer base in the future.

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References
Buhalis, D., & Crotts, J. (2013). Global alliances in tourism and hospitality management.
Routledge.
Deery, M., & Jago, L. (2015). Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3),
453-472.
Gursoy, D., & Sandstrom, J. K. (2016). An updated ranking of hospitality and tourism
journals. Journal of Hospitality & Tourism Research, 40(1), 3-18.
Leung, D., Law, R., Van Hoof, H., & Buhalis, D. (2013). Social media in tourism and
hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1-2), 3-
22.
Li, C. Z., Hong, J., Xue, F., Shen, G. Q., Xu, X., & Luo, L. (2016). SWOT analysis and
Internet of Things-enabled platform for prefabrication housing production in Hong
Kong. Habitat International, 57, 74-87.
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality,
tourism, and leisure. Routledge.
Ruetzler, T., Baker, W., Reynolds, D., Taylor, J., & Allen, B. (2014). Perceptions of technical
skills required for successful management in the hospitality industry—An exploratory
study using conjoint analysis. International Journal of Hospitality Management, 39,
157-164.

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Ryan, C. (2015). Trends in hospitality management research: a personal
reflection. International Journal of Contemporary Hospitality Management, 27(3),
340-361.