Comparative Analysis: Change Management and Leadership in Hospitality

This report provides a comparative analysis of change management and leadership strategies employed by Marriott and Hyatt within the hospitality industry. The report explores the different change management systems used by the two companies, including Marriott's use of Kotter's 8-step model and Hyatt's adoption of the ADKAR model. It examines how these models are implemented, highlighting the role of leadership in driving change and the impact of social media on the tourism sector. The report also discusses the leadership styles adopted by each company, such as Marriott's transformational leadership and Hyatt's democratic leadership, and how these styles contribute to the successful implementation of change. Furthermore, the report looks at the significance of social media in the hospitality industry, the recent trends in social media marketing and the impact of social media on the tourism sector. The report concludes by emphasizing the importance of adaptability and employee empowerment in managing change and achieving organizational goals. The report includes analysis of various aspects of the hotel chains and how they can be useful to the students.

1. What is the significance of social media in tourism
industry?
2. What are the recent trends in social media marketing?
3. How social media impacts the growth of tourism
industry?
4. How various social media platforms can be utilised
by the tourism industry?
Different service industry change management systems and leadership in
implementing change
Marriott
Marriott uses the change management system with the help
of model that is determined by Kotler that has 8 steps under it.
This will help them to remove the hurdles, handle the procedures
of the dealing that is needed at that time. It is necessary to guide
the path to the members of the team and the vision of the
company so that they can develop with each project. They are
focusing on goals that are short term, other than this it needs to be
ensured that skills of communication need to be improved and
work on bringing change in the structure. The changes made will
be done step by step. The company has given autonomy to the
employees so that they can take decisions on their own. This
reduces the level of interference made by the leaders of the
company
Leaders of the company believes in using transformational
style of leadership as it helps them to bring change with time and
keep up with it so that they are not left behind their competition.
This helps them to take use of methods that are new and
employees that will work in an efficient manner so that they can
increase the revenue of the company (Bellandi, Plechero and
Santini, 2018).
Hyatt implements another model of change management that is
model by ADKAR. They consider it more flexible and suitable
for their operations. This model has helped them to make
changes in their culture. This helps them to reduce the
complexity and complete the task in an efficient manner. They
will also be able to assess it out that why bringing change is
necessary. The system of change management is implemented by
them in a forceful manner by only considering options that are
two either to do it or leave the job. This model also undertakes
the aspect of SWOT analysis so that decision that is right is
taken by them (Laudante, 2017).
The style of leadership used by Hyatt is the style of
democratic leadership. the reason behind this is that it has never
failed them and the ratio of success offered by this style is more
as compared to other styles of leadership. They have always
trusted their employees this is the reason why they assign them
the job of looking after the operations of the company when the
HyattBasis
Change management
system
Leadership style