This report critically analyzes Premier Inn, a prominent hospitality organization, focusing on emerging trends within the industry. It begins by evaluating different leadership styles, justifying the selection of a democratic leadership approach for Premier Inn due to its emphasis on employee involvement and creative problem-solving. The report further assesses how organizational responsibility and responsible leadership contribute to creating corporate leadership systems that facilitate competitive advantage, emphasizing economic, social, and environmental performance. The importance of corporate social responsibility and its benefits to the wider community are also explored. Lastly, the report discusses the advantages and potential risks associated with social media, analyzing the impact of these risks on Premier Inn and examining various mitigation strategies employed by the company. This provides a comprehensive overview of leadership, responsibility, and social media strategies within the context of the hospitality sector.