Hospitality Management: Trends, Issues, Ethics, and Tech Integration

This assignment solution delves into various aspects of hospitality management, starting with an exploration of current trends such as emerging platforms like Amazon and TripAdvisor, mobile technology integration, cloud solutions, health-conscious offerings, and pop-up restaurants. It then addresses critical issues facing the industry, including financial stress, employee training challenges, skill development decline, chef shortages, and the demands of well-informed consumers. Career opportunities within the front office department are outlined, from clerical assistant to general manager, highlighting their growth potential. The assignment also covers employee rights as advocated by United Voice and discusses accreditation schemes like Gold License and Green Table Australia. Furthermore, it examines the impact of online booking systems, marketing automation, and social media on customer experience and marketing efficiency. Core ethical principles for hospitality managers, such as honesty, integrity, credibility, and loyalty, are emphasized. The solution concludes by noting that the knowledge gained, particularly regarding technology, can be leveraged to improve service quality, enhance customer experiences, and drive organizational growth, all of which are crucial for success in the hospitality industry. Desklib provides past papers and solved assignments for students.

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Title: Hospitality Management
Assignment Name:
Student Name:
Course Name and Number:
Professor:
Date:

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Contents
Question One..............................................................................................................................2
Question Two.............................................................................................................................2
Question three............................................................................................................................2
Question Four.............................................................................................................................3
Question Five.............................................................................................................................3
Question Six...............................................................................................................................4
Question Seven...........................................................................................................................4

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Question One
Some of the latest trends are –
 New emerging platforms like Amazon, TripAdvisor, and Google are some of the
effective mediums to expand hotel business and a great tool of advertising.
 Enhancing the customer experience by utilizing the latest mobile technology.
 Utilizing cloud solution systems.
 Products and services that fulfill the demands of the health-savvy audience.
 New pop-up restaurants in the vineyard and other exotic locations.
Question Two
Some of the issues are –
 Financial stress on hospitality organizations.
 The employees of the hospitality industry are in need of training, but they are
reluctant to take it.
 Due to cost-cutting, the skills development of the employees has decreased.
 The hospitality industry has a deficiency of chefs.
 The current consumers are well informed, which has increased the competition and
the level of personalization.
Question three
Some of the career opportunities are –
 Clerical Assistant
 Bell Desk Attendant
 Porter
 Valet

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 Telephonist
 Receptionist
 Reservationist
 Cashier
 Front Office Supervisor
 Night Auditor
 Front Office Manager
 Concierge
 Duty Manager
 General Manager
All these different career opportunities are associated with the front office department in a
hospitality organization and all these different opportunities have great potential for growth.
Question Four
a) The main advice offered by the United Voice regarding the available rights in the
workplace is that each employee should be offered fair pay for the number of efforts
put in by the employee.
b) Gold License Accreditation Scheme
It is a symbol that showcases the credibility and quality of the organization in
terms of the organization’s professionalism, food safety, and work standards.
Green Table Australia
It is a certificate that symbolizes that an organization’s practices are
sustainable and does not harm the environment.
Question Five
The three technologies are –

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 Online Booking System
This technology has helped the customers by providing them with the
availability of information 24*7, which helps in making booking anytime, depending
upon customer preference.
 Marketing Automation
This is an efficient process of internet marketing with the help of emails.
Through this customers are offered special personalized discounts on special
occasions.
 Social Media
The social media platforms like Facebook, Twitter, Instagram etc. are great
mediums to attract a larger customer base.
Question Six
Some of the core ethical principles required in the managers of the hospitality industry are –
 The manager has to be honest and truthful.
 Managers should display a high level of integrity.
 The managers should have a credible image.
 The managers have to stay loyal to the organization they are working for.
 The managers have to conduct equitable and fair deals.
Question Seven
All the above information can be used for developing skills, ethics and improving the
quality of services that are offered to the customers. Amongst them, the knowledge of the
latest technology will be most beneficial as it will help in serving the customers with great
experience and will further help in increasing the profits of the organization. Both of these
aspects are the key to growth and improvement.

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