Personal Statement: Hospitality Management Program Application Essay

This personal statement outlines the author's aspirations to pursue a career in the hospitality industry, specifically in sales and marketing. The statement highlights the author's fascination with the industry's ethos, particularly the importance of providing excellent service. The author expresses interest in a hospitality management program at a UK university, emphasizing the program's reputation and focus on sales, marketing, and SOPs (Standard Operating Procedures). The essay explains the significance of SOPs in the hospitality sector, emphasizing their role in standardizing procedures and enhancing service quality. The author also details the skills and knowledge they hope to gain from the program, including negotiation, CRM, and relevant policies. The statement concludes by reiterating the author's commitment to interacting with diverse cultures and achieving their career goals in the hospitality field. The document includes references to academic sources that support the arguments presented.

PERSONAL
STATEMENT

TABLE OF CONTENTS
Personal statement.......................................................................................................................1
REFERENCES................................................................................................................................3

Personal statement
Hospitality industry is the biggest service sector in the globe that involves a vital existence
of tourism, hotels and food related services. It is also among the fastest growing sector of the
world to combat an intensifying state of rivalry (Yesiltas and et. Al., 2014). It together involves
other associated bodies that are operating in the hospitality industry to provision the facilities
related to planning events along with transportation and lodging services. I am envisioning a
bright future in hospitality with a keen interest in serving users in the best possible manner. This
is because I am very much fascinated towards the philosophy and ethos of hospitality firms and
hence interested in exploring it more.
I have thereby considered applying to one of the top most university of UK to study the
course of hospitality management. This is a 26 years old university that is situated in the Oxford
location of London. It is due to its renowned image in England where it is known as one of the
modern universities attracting a large set of students, approaching from more than 150 distinct
nations. It is also known to offer a diversified range of both under and post graduate courses that
are designed to inspire the youngsters. As a result, to which, it has been listed in the top 50
young universities in the globe.
I have hereby selected this particular university on considering its recognised position in UK
and will be obliged to be a part of it to study about the sales and marketing area of hospitality,
along with the use of SOP and the standards specified in it. I found SOP to be the most
appropriate tool that diligently guides the reader. SOP is basically an abbreviated term used for
“Standard Operating Procedure” that involves a manual documented in the form of written set of
instructions denoting activities to correctly perform the job by following standardised measures
(Shariff, Razak and Zainol, 2017). It is sometimes in the form of instructions or protocols to be
followed at the workplace with a special concern of following the compliances on based on the
regulatory norms framed by the government. The use of SOP in hospitality industry is with a
prime focus on enhancing the services provided to the clients.
It is with a specific consideration of educating the staff members to provide effective
services to the users. This is known to facilitate a smooth functioning of hospitality based
operations to efficiently handle the business related procedures. This will involve the
terminologies, functions, procedures of sales and marketing along with the tactics of negotiation
and CRM, etc., (Rathore, 2017). Also, this will include some requisite policies related to credit,
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booking, cancellation and discount, etc. Although, it can be personalised in accordance to the
identified needs and demands of the consumers who are apparent to use the offered services. I
am looking to opt for a successful career in the sales and marketing division of hospitality where
I together like interacting with people from distinct set of culture. Such a specialised course in
the field of sales and marketing in hospitality is apparent to assist me in attaining my future goals
by getting a successful position in this particular arena.
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REFERENCES
Books and Journal
Rathore, P.S., 2017. Significance of training and hospitality skills for hotel
employees. International Journal of Engineering and Management Research. 7(3). pp.53-56.
Shariff, N.M., Razak, R.A. and Zainol, N.A., 2017. Investigating Hospitality Graduates
Knowledge, Skills and Abilities Using Delphi Technique. Advanced Science Letters. 23(1).
pp.361-364.
Yesiltas, M. and et. Al., 2014. The Effects of Service Quality on Customers' Tipping
Behavior. International Journal of Academic Research in Business and Social Sciences. 4(8).
pp.430.
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