This report presents a consultancy project focused on the hospitality industry, specifically examining the challenges faced by Hilton Blackpool. The report begins with an introduction to the hospitality sector, highlighting its importance and key aspects like customer satisfaction and retention. It identifies managerial challenges such as changing customer expectations, labor conditions, high service rates, rising costs, and operational issues. The analysis then delves into relevant management theories, including scientific, system, and administrative management, and their application in addressing the identified challenges. The core of the report proposes various initiatives and actions to improve the hotel's performance, focusing on customer loyalty, service quality, and operational efficiency. These actions include customer market research, staff training, price comparisons, budget allocation, and responsibility assignment. The report also evaluates the advantages and disadvantages of the proposed outcomes, such as customer satisfaction, staff retention, customer attraction, and operational effectiveness. Finally, the report concludes with a summary of the findings, emphasizing the importance of adapting to industry changes and prioritizing customer needs to ensure the hotel's success.
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