Hilton Company: Hospitality Operation Management Report and Analysis
VerifiedAdded on 2020/10/04
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Report
AI Summary
This report provides a detailed analysis of Hilton's hospitality operation management. It begins with an introduction to the core concepts of hospitality management and then delves into the nature of Hilton's products and services, differentiating between tangible and intangible offerings, as well as perishable and inseparable services. The report explores factors influencing customer demand patterns, including seasonality, time of day, and economic conditions, along with a discussion of customer profiles and their expectations regarding hospitality provision. It examines the factors affecting average spending power within the industry, like status, income, and cultural influences. The report then moves on to key stages in product and service development, including idea generation, screening, and commercialization, and discusses features that shape customer perceptions. It highlights opportunities and constraints in product development, such as expanding service offerings and promoting healthy food options. The report also covers various pricing methods, factors affecting revenue and profitability, performance measurement techniques, and approaches to business analysis and planning, concluding with a summary of key findings.
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