Hospitality Operations Report: Functions, Issues, and Yield Management

This report provides an overview of hospitality operations, focusing on the functions and services of the room division, housekeeping, and front office departments. It explores the roles and responsibilities of the executive housekeeper, including staff management, sanitation, and safety protocols. The report also addresses issues affecting hotel performance, such as customer complaints, and suggests strategies for resolving them. Furthermore, it delves into yield management, explaining its elements like historical demand, booking patterns, demand forecasting, and market segmentation. The goal is to increase occupancy and optimize profits. The report references relevant literature to support its analysis.

HOSPITALITY
OPERATIONS

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERENCES

INTRODUCTION
This report covers questions such as functions and services of the house
keeping and front office, their roles, what are the issues that affect the
performance of the hotel which are related to complaints made by
customer and how the yield management helps to increase the
occupancy and optimize the profits of the hotel.

 Functions and services which are provided by the operations of room division
 House keeping of hotel London which helps them to maintain their
environment and keep it clean and safe. It helps in making the guest
feel more convenient as the house keeping works with efforts so that
they can maintain the standard of hotel.
 If they make a good impression any hotel will generate sufficient
amount of revenues. They have four main functions such as paper
work, schedules and report, training of their personnel, keeping
control on the supplies which are necessary and cleaning and
maintenance.

CONTINUE
Roles and responsibilities of Executive Housekeeper-
They have to organize and supervising the housekeeping staff on a
regular basis.
They have to ensure and keep a check that they are offering proper
sanitation, comfort, safety with a neat environment for the people.
They have to conduct regular meetings with them so that they can
make their communication effective and direct them to follow the code
of conduct.
They have to motivate the people who work under them and train them
which they have recruited newly for the job.

 Managing issues which affect their performance?
 In order to make their customers loyal in the first time.
 Hotel has to respond to the complaints made by customer in a soft
manner and ensure them that it will rectified before their next visit.
 Sometimes there is a problem that needs to be addressed urgently.
 At that situation they need to adjust them into another room so that
they can remain satisfied.

CONTINUE
 This is the reason why Hotel London follows all these protocols and
keep these things in mind as it is a 3 star hotel in London.
 If they don't then they will loose their status.
 If any hotel by any chance avoid these issues then it will affect their
performance and it will get difficult for them to run their operations.

 Yield management and its elements and the high demand tactics of yield Management
that Revenue Manager can apply within the hotel to increase the Occupancy and
Average Daily Room rate (ADR)?
 Yield management is a pricing strategy which varies according to the
the understanding and influence of the behavior of the consumers.
 So that the concerned business can increased their revenues as it is
a time limited resource which is majorly used in hotel industry.
 To improve the revenues and occupancy of the hotel elements of
this theory is helpful. (Van der Wagen and Goonetilleke, 2015.)

CONTINUE
Elements of Yield Management-
 Historical Demand and Booking Patterns-
 Managers of the hotel needs to check their previous demand and
their earlier patterns of booking so that they can make appropriate
changes which are required to simplify there method.
 The hotel needs to analyze their previous demand and ho were they
facing the issues of not coping up with it at that time so that they
can rectify those errors this time.
 If thy simplify the booking patterns then consumers won't face
difficulty or glitch at the time of making a booking. They need to
provide fresh content every season at the booking page so that it
influences the consumer. (Buhalis and Leung, 2018. )

CONTINUE
Demand Forecast-
 Managers of the hotel needs to plan or predict the forecast on the
basis of previous years so that they can figure out the average.
 It is necessary for them to plan it so that they can maintain the
appropriate amount of inventory and equipment which will be
necessary because at the time of season there won't be time to fill it
up and it will leave a bad impression on customers.
 They also can't keep more inventory as it will block the cash flow of
the hotel for a long time.
 Apart from this they need to set the prices of the room according to
the demand which gives them the maximum amount of profit.

CONTINUE
Market Segmentation-
 The managers of the hotel need to set their theme or decor
according to the market they have segmented.
 According to that they can optimize their prices which will give them
the desired profits and set the availability of rooms as predicting the
demand and booking patterns will allow them to occupy more rooms
which will basically increase the average rates of the rooms. (Bowie
and et.al.,2016)

REFERENCES
 BOOKS AND JOURNAL
 Bowie, D., and et.al.,2016. Hospitality marketing. Routledge.
 Buhalis, D. and Leung, R., 2018. Smart hospitality―Interconnectivity and
interoperability towards an ecosystem. International Journal of Hospitality
Management. 71. pp.41-50.
 Gibson, P. and Parkman, R., 2018. Cruise operations management: Hospitality
perspectives. Routledge.