This report provides a comprehensive analysis of hospitality operations, using the Ace Hotel London Shoreditch as a case study. It begins by exploring the synthesis and creativity within the food production and food & beverage service system, examining strategies like 3D food presentation and themed food packing. The report then delves into the roles and responsibilities of a Food & Beverage manager, covering financial management, menu design, staff management, and customer service. It also analyzes the factors influencing menu pricing, considering consumer behavior and costs. Finally, the report examines menu planning considerations and constraints within food & beverage operations, concluding with recommendations for optimal practices. The report covers various service styles, including silver plate, English, cart, snack bar, gueridon, buffet, and banquet services. The report also touches upon marketing strategies and customer service, making it a useful resource for students studying hospitality management.