Food & Beverage and Wine Service Standards in Hospitality Management

This report provides a detailed analysis of food and beverage (F&B) and wine service standards within the hospitality management sector, focusing on assignment 303 and assignment 309. It evaluates the product range and meal experiences of two distinct restaurant chains, GBK Brighton and Sabai Thai, considering demographic factors, historical influences, media impact, and lifestyle patterns. The report examines diverse food service operations and the ways products and services are promoted, accounting for components influencing service quality and meal experience. It also delves into the preparation process and factors related to wine service, with a detailed wine guide covering production processes, origin, storage, classification, and serving methods. The analysis includes a comparison of service styles between GBK Brighton (fast food) and Sabai Thai (traditional Thai), highlighting the cultural and operational differences influencing their respective approaches to customer service.

Running head: HOSPITALITY MANAGEMENT
HOSPITALITY MANAGEMENT
Name of the Student:
Name of the University:
Author note:

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Introduction
The following report contains two primary sections assignment 303 and assignment 309,
in which one caters to the standards of food and beverage products and services (F&B) whereas
the other assignment deals with wine service. In order to get a distinct and detailed idea about
diverse food service operations, two important restaurant chains have been taken into
consideration along with their product range and meal experience which has critically been
evaluated. The assessment factors primarily includes certain demographic factors related to
religious and cultural background along with historic influences as well as impact of media and
advanced technologies along with the influence of varying lifestyle patterns(Wood 2018). GBK
Brighton as well as Sabai Thai restaurant combination has been taken into account for the
following report. However the primary aim of this unit is to obtain comprehensive insights of the
ways in which products and services are endorsed in food and beverage sectors. Diverse
components influencing the service quality and meal experience have been accounted along with
the way constructive meal preferences could be offered with various sales and creative marketing
tools to the wide range of clientele. The other sections of the report will deal with preparation
process and factors related to wine service. It has been noted that different types of wine have
been considered in order to evaluate in paper 8 by focusing on its production process along with
a detailed wine guide which has been prepared accordingly. The wine guide covers every single
information about the procedure in which wine is essentially produced such as its country of
origin, storage and maintenance, classification, quality, specifications, side dishes, proposals,
production, techniques and characteristics and lastly the type of glassware or other service
methods primarily used in the production process. Following to the preparation of the report a

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distinct and comprehensive understanding of diverse types of wines with every single attributes
related to mind services can be easily understood.
Discussion
TASK B
Different style of Services
When it comes to food service, a good number of styles of service are used in order to
ensure the satisfaction o the consumers. While two of the most popular food service style used at
traditional restaurants is pre-plated service as well as silver service, other food service styles are
also used by different types of restaurants in UK. Considering the fact that two restaurants to be
discussed here are serves completely different types of food items, in the following paragraphs
the service style along with the factors that are directly related to the service style of the
restaurants has been discussed.
The company overview of both the restaurants has significantly offered comprehensive
insights in the previous section. However the attributes related to the food and services offered in
the GBK restaurant have been significantly different along with their approach towards customer
service. These factors however imply the divergences between the operations among these two
restaurants. GBK Brighton however has gained substantial recognition for its fast foods
specifically handcrafted burgers whereas Sabai Thai has been renowned for its exceptional
authentic Thai as well as Asian cuisine. Moreover the operational timings of these two
restaurants are different way GBK service timings are throughout the day where customers can
hop-in any time. However in the case of Sabai Thai, customers can get services only during
lunch or dinner time which has been mentioned in the service timings of the restaurant.

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Furthermore the primary factors influencing the service style of these two restaurants involve
factors related to various historical influences sand cultural background along with impact of
social media advanced technology and shifting trends in the lifestyle.
Service style of GBK Brighton
The style of service of Gourmet Burger Kitchen is the fast food service style. A fast food
or quick service offers the consumers with the quickest service as well as food at highly
affordable price. Like major of the fast food serving restaurants, the decor of GBK Brightstone is
simple. Consumers are received by the receptionists and are requested to take their preferred
seat. The mentioned restaurant also hosts events and in such cases, the event hosts needs to
prebook the number of seats. The area of the restaurant that is booked for birthday parties as well
as other events is decorated by the hotel members keeping accordance to the event type.
For ordering food items, consumers are supposed to reach to the order counter and order the
preferred food of their choice. Special deals are generally displayed on the giant screens.
However, active support is also gained from the order receiving employee at the counter.
Consumers, after ordering food are requested to be seated and wait till the food is served. The
food items are served in trays to the consumers. According to Berghoef and Dodds 2013, fast
food chains follows the cafeteria service style. The mentioned service style includes consumers
standing in line for ordering their desired food items. However, Belasco 2014 argued that the fast
food restaurant service style is a emerging and innovate method. While in traditional cafeteria
services, chefs or servers are allocated to serve the consumers from behind the buffet line, the
fast food serving style involves a totally different method. In majority of the globally well-
known fast food restaurants, consumers are made to wait in a line till the waiter provide them

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with the tray. The tray is carried to the table by the consumers. However, at GBK, the food is
served by the waiters and consumers do not need to stand in a line till their food is handed to
them.
The background behind the development of service culture of GBK Brighton
The service style of GBK Brighton has been taken into consideration at this part which
executes its business operations in the United Kingdom. However in order to consider the service
styles of this restaurant, the cultural factors of the UK are essential to be evaluated in order to
gain comprehensive insights of the cultural influences in the restaurant style of service offerings.
The service style of GBK Brighton has been taken into consideration at this part which executes
its business operations in the United Kingdom. However in order to consider the service styles of
this restaurant, the cultural factors of the UK are essential to be evaluated in order to gain
comprehensive insights of the cultural influences in the restaurant style of service offerings.
GBK house put emphasis on beef burgers along with emphasizing on side dishes of fries and
potato chips which are easily accessible keeping into consideration the English breakfast style.
Moreover the elevated rate of health conscious citizens has made the organisation modify their
food options keeping into consideration a large number of vegan customers (Pearlman 2013).
The company has currently incorporated several vegan and gluten-free meals in its menu to
attract more number of health conscious customers.
The ambience of the JBK Brighton
The Gourmet Burger Kitchen is one of the most popular local fast food restaurants
present in UK and this can b easily understood by visualizing the vast size of the restaurant. The
restaurant possesses both indoor as well as outdoor seats. The indoor is fully air-conditioned and

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comprise of a vast areas. Luxuries sofas as well as seats are organized in order to ensure the
comfort of the consumers.
Quality of the food served
The chief reason behind the huge popularity of GBK Brighton among both local as well a
international consumers is the superior quality of food provided by the restaurants within a
affordable price range. In spite of the fact that the restaurant offers the consumers with a huge
variety of food items, the restaurant is most popular for its burgers. In order to ensure that the
quality of the food its served by the organization is well maintained, the management of the
GBK Brighton organization implements a good number of quality control strategies. The raw
materials that get supplied to the organization are thoroughly monitored in order to detect any
kinds of low quality products. The high quality of raw martial is considered to be one of the chief
reason n behind the superior rituality of finished food items provided by the mentioned
organization. Another fact that enhances the quality of the services provided to the consumers of
the restaurant is the wide variety of options that are provided to them. The menu list of GBK
Brightston is diversified and as a result of this, consumers from all genre, for instance,
vegetarian, vegan as well as health conscious consumers gets a wide variety to select from. Thus,
the diversified menu list of the mentioned company provides the same with larger consumer bae
as well as loyalty.
Quality of other services
When it comes to the services provided by the attendants of the restaurant is of
impressive quality. The submissive attitude of the attendants along with their promptness does
attract the attention of both local as well as international consumers. In order to maintain the

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reputation of the restaurant, the management of the organization provides on job training to the
attendants. Friendly gesture, prompt actions and being available to the consumers are some of the
basic tasks that are provided to the consumers.
Service Style of Sabai Thai
Being a family operated Thai restaurant, the service style of Sabai Thai differs a lot from
that of GK Brighton. Unlike GBK Brighton, the Sabai Thai restaurant is a traditional Thai
restaurant and thus possesses a completely different service style than that of a fast food
restaurant like JBK Brington. The management of Sabai Thai believes that effective consumer
service leads to repeated visit and hence they ensure high quality service for the consumers.
The consumers are gracefully greeted by an attendant and led to one of their preferred seats by
the same. The chair is pulled for the consumers and menu list is provided. Consumers are given
time to decide their preference. The attendant waits till the consumers call them and note own the
ordered food items. Considering the fact that a good number of consumers are new to the Thai
cuisines and need proper guidance, attendants of the Sabai Restaurants are provided with
effective training so that they can help out the consumers to select Thai cuisine according to their
taste preference. After the order is taken, consumers are kept amused with a good number of
entertaining programmes that are held within the restaurants. The foods are served in traditional
Thai manner. Thai has been operating its business at the same location as GBK promoting its
renowned and most loved authentic Thai cuisine with wide variety of Asian cuisines (Sabai Thai
2019). The UK citizens have been recently inclining towards multi-cuisine food concept thus
showing their interest towards cuisines such as Thai, Asian and particularly India curries
(Brulotte and Di Giovine 2016). The attendants of the mentioned restaurants are trained specially

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in order to ensure prompt response to the consumer’s requests as well as demonstrate a highly
friendly gesture.
The service techniques used by Sabai Thai by the both religious and ethnic heritage of the
UK. Sabai Thai operating as an authentic food chain mostly employs its staffs from original
country itself (Stoll-Kleemann and Schmidt 2017). The experts however show less efficiency
and skills in comparison to the native Thai staffs as the cultural instability tends to persist in
them from their birth. Thus greeting customers and further offering them other services of
guidance turn out to be highly capable and effectual. Furthermore, the United Kingdom being a
well-developed nation comprises of high cultural insights. Thus, significant part of the
population has been occupied by Christians. However regardless of Christians being the majority
population, minority section comprising Hindus, Muslims, Buddhists Sikhs and Jains tend to
show greater level of authority and influence (Bell and Valentine 2013).
The ambience of the Sabai Thai
Sabai Thai has maintained its unique Thai creativity and strategically incorporated
authentic and unique Thai cuisines in its main course selection (Belasco and Scranton 2014). The
restaurant situated in the central Brighton as Sabai Thai-The Gastrobar. The restaurant has been
structured in such a way which could create a sociable and relax ambience for customers by
creating low dimmed lights background and open as well as airy spaces. The picture provided
reflects the way Sabai Thai has proficiently organized this sociable and relaxing environment in
the green lawn of the restaurant. However the ambience of the restaurant has been highly
comforting and serene which has been successfully magnetizing increasing number of customers
of varied age groups and cultural background and spend quality time with friends or partners and

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even enjoy alone time with relaxations. Such an increasing rate customers have facilitated Sabai
Thai to enhance their food quality and options to draw them from their routine original English
recipes.
Quality of the food served
Like JBK Brighton, the quality of food offered by the mentioned organization is highly
praised and is well renowned among the consumers. In order to maintain the quality of the food
items, the management regularly access the quality of the food. Chefs are given high
remuneration and are encouraged to introduce innovative cuisines to attract consumers of all
genres. Spices are exported in order to mainitain the authenticity and flavour of the cuisines.
Technological progression promoted the operational services in the restaurant. Online booking
classification, accounting software afford instant service opportunities (Cao and Kim 2015).
Membership agendas provided supplementary benefits to the loyal clientele. Moreover, Sabai
Spa is an additional add-on to the restaurant business. Spa services primarily employ the most
technically advanced systems of ease and care to its end customers (Andrews 2013). Word of
mouth approach intersected the two equipped ends.

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Section C
Comparison of Sabai Thai and Gourmet Burger Kitchen
“Eat good to feel good”
The above line can be considered as the most suitable tagline for the fundamental principle of
endorsing food and beverage services as well as products. In the F&B sector it is important to
note that quality typically surpasses the value of quantity. For significant achievements in the
food and beverage sector only good quality food produced through excellent and high quality
ingredients tends to thrive in the market. An individual does not need to cook exceptional or
creative or any complicated artwork in order to produce some exceptional food. However
cooking simple and hygienic food items mostly wins the show by attracting huge number of
customers (Wood 2018). Recently individuals have been showing greater degree of inclination
towards hygienic and health conscious food in order to live a healthy lifestyle. Thus taking these
radical shifts into consideration restaurants or any food joints have modified their menu by
keeping healthy and health conscious food as foremost factor of the business. Although
individuals at times prefer to eat spicy food in order to enhance their taste buds but they
primarily learn to count the memories not the calories. At this juncture keeping this discussion
aside the report has put importance on 2 chosen restaurants in order to proceed with the analysis.
Overview of two restaurants
GBK (Gourmet Burger Kitchen)
GBK (Gourmet Burger Kitchen) has been identified as UK based restaurant chain which
has been initially set up by three young TV guys in 2001 in South London. One of the owners of

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the burger specialty restaurant chain has been currently developed as world's most renowned
Peter Gordon. The restaurant however has around 90 subsidies all over the United Kingdom
where it offers a range of handcrafted burgers which contain 100% prime beef and fresh veggies
(Gbk.co.uk 2019). Moreover the spices and sauces given in these burgers are manufactured from
scratches on regular basis. It is important to note that no franchise operation functions for GBK
making the company to be the sole performer in UK food sector. However the major locations of
the restaurant outlets primarily include Brighton, Birmingham resorts world, Covent Garden and
Edinburgh.
Sabai Thai company profile
‘Sabai’ has been noted as a Thai word which is generally uttered by customers when they go for
a male or a drink in any restaurant. Some it has been operating as one of the leading time is
torrents with outlets in the UK, India, Canada and other Middle East regions. In Sabai Thai, the
Thai cuisine has been recognised as its speciality with its traditional recipes and sociable
customer service along with fresh and organic use of vegetables (Sabai Thai 2019).The
restaurant has gained considerable prominence due to its unique food services, quality friendly
customer services, ambience and signature dishes. the restaurant for the boy has introduced its
home delivery services with the name of ‘dinner to go’ and Deliveroo (Sabai Thai 2019).
Meanwhile the restaurant has inaugurated a ‘Gastrobar’ unit which is a family run business
located in the centre of Brighton where beach dining is also one of the attractions available for
customers.

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Comparison of Service and Evaluation of Meal Experience in Both Restaurants
Menu offered and meal experience of Customers in GBK
From the very first to the last bite GBK has been serving 100% 6oz prime beef patties.
The restaurant has been
efficiently using chosen cuts
from grass-fed livestock of
self-regulating firms and
primarily prepares dishes to
medium. GBK offers
extensive selection of burgers
which includes classic beef,
classic cheese, GBK cheese and bacon, the mighty, hot diggity, blue cheese, avo bacon, kiwi
burger as well as major tom and the taxi driver. In addition to this wide ranging burgers, there
can be seen other variety of side dishes and extras which mainly includes veggie and vegan
foods, first bites, chicken, salads, fries along with side toppings, dips, mayo, sauces, milkshakes,
soft beverages, smoothies, cocktail coolers, beer and ciders, wines, hot drinks and sweets and ice
cream. Moreover, along with specialty dishes for kids, new accumulation to the menu has been a
bun-less burger along with gluten free burger.
GBK’s every day footfall arrangements during peak hours have been perceptible by several
customers. The eating place personnel have been primarily focusing on superior food quality and
timely delivery in comparison to customer care services. Although the service styles of GBK
does not show same level of classiness in comparison to Sabai Thai. Consumers have been