Hospitality Marketing Essentials: Coworth Park Hotel Report

This report provides a comprehensive overview of the marketing essentials, focusing on the Coworth Park Hotel. It begins by highlighting the significance of marketing within a broader organizational context, emphasizing the need for coordination among various departments. The report then delves into the creation of a marketing plan and strategy, which includes the hotel's vision statement and the application of the STP (Segmentation, Targeting, Positioning) model to refine its approach to the target audience. A detailed budgeting plan for a new entertainment zone is presented, outlining initial investments, borrowings, and promotional activities. The report also elaborates on the strategic marketing plan, detailing the product offering of the entertainment zone, which is aimed at children and includes various amusement amenities. The report concludes by reiterating the crucial role of marketing in organizational success and the benefits of integrated marketing efforts. References to relevant literature are also included.

Hospitality Marketing
Essentials

Table of Contents
 Introduction
 Marketing relate to the wider organisational context.
 Marketing plan and strategy
 Budgeting
 Strategic marketing plan
 Conclusion
 Reference

Introduction
Marketing function is mainly associated with promotion of a
product or services together with the positioning of brand
in the market and also establish a better relation and
communication between a firm and its customers. For
this presentation the selected organisation is Coworth
Park hotel situated at Berkshire, England, UK. This PPT
includes a role of marketing in wider organisational
context together with a market plan

Marketing relate to the wider
organisational context.
Marketing is a vital and one of the most important
and crucial function of any organisation but it
cannot lead to success of an organisation in
isolation thus, a close coordination and
interrelation among marketing and other
departments are necessary in relation to a wider
organisational context to ensure achievement of
targets and objectives of organisation on time.

Marketing plans and strategy
Market plan is basically a written document that covers
information about various strategies and plans that are
being adopted by an organisation for fulfilment of some
desired goals and accomplishing and achieving some
targets.

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Vision
The vision statement of Coworth Park hotel is, “ To fill the
world with the light and warmth of hospitality through
providing a highest standards of service quality to
uphold its reputation.”

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STP Model
Use of this model is made by an organisation to have a
celerity in its plans and strategy regrading the target
audience and other polices. The STP model helps a firm
in crafting their messaging and develop and deliver
tailored and relevant messages that engage segmented,
target audiences.

Budgeting
Following budgets are prepared by Coworth Park hotel for
launch of its new entrainment zone:
PARTICULARS 1st Year 2nd Year 3rd Year
Initial investment 15000 16000 19000
Borrowings(Bank
loans, credits)
13000 10000 14000
Retaining earnings 8000 11000 12000
TOTAL 36000 37000 45000
MARKETING
OUTLAY
Promotion activities 12000 12000 17000
Sales publicity 10000 12000 15000
Other expenses 6000 12000 14000
TOTAL 28000 36000 35000

Strategic marketing Plan
Following strategic marketing plan are prepared by Coworth
Park hotel through making use of various elements of
marketing mix for its new entertainment zone :
Product- the new facility offered by Coworth Park hotel is
basically an entertainment zone which is mainly targeting
Kids thus, will includes amusement rides, arcade games,
ball pit, Kiddie rides and many more amenities.

Conclusion
From this presentation it can be included that marketing
function plays vital role in success of an organisation and
a collaboration of marketing with other functional unit in
useful in wider context of organisation. Beside this it can
be summarised that market plan is made by an
organisation for accomplishment of project and
achievement of its objective

Reference:
Mahadevan, R., 2018. Examination of motivations and
attitudes of peer-to-peer users in the accommodation
sharing economy. Journal of Hospitality Marketing &
Management. 27(6). pp.679-692.
Fairley, J., 2019. Turnaround Strategies in Destination
Marketing Organizations. In Tourist Destination
Management(pp. 227-239). Springer, Cham.

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